Looking for a local Essex web design company? Perfect Layout Digital Marketing can offer you web design services that will make a difference to your online business.
What's your website status?
If you’re a business that’s just start out, jotting down ideas, creating a strategy, it’s never too early to start thinking about the type of website design you might have. Perfect Layout is a company that gets excited about helping new and established clients obtain a website that’s designed just right for their business. Every project is met with enthusiasm and we are happy to offer our advice about how your ideas can be translated and understood by your customers when in website format.
Identifying your target audience is key to ensuring that your future plan takes into account the ebbs and flow of the ever-moving online traffic. Your website design should include photographs that are personal and reflective of the service you provide. Content should be interesting and applicable to your product and written in a language that draws people in.
During your free consultation, Perfect Layout can help you focus and offer ideas that you may not have thought about. As an online business, it’s paramount that you get this right or otherwise you’ll end up stuck, going nowhere fast.
Be inspired – have a well thought out strategy
Travelling home on the motorway recently (from a wonderful week in Cornwall!) the strangeness of people’s behaviour whilst driving really struck a chord. All lanes had traffic, but it didn’t stop many drivers constantly swapping lanes. The effect? The traffic slowed done even more rather than speeding up. And there I was thinking that us British were always patient whilst queueing!
If you’re a business that is constantly changing its strategy, trying to get ahead of your competitors but getting nowhere fast, it may be time for you to take a new approach. If you’re a new start up business or your website hasn’t been looked at for a while or you’re a business working without a website – now is the time to make that change and get in the right lane to making your business work.
We’re not like some motorway drivers that can’t help but change lanes when they come up to a bit of traffic. We think long term and avoid reactionary behaviour. A constant 55 mph is way better than bombing it at 70mph for a quarter of the journey then travelling at 30mph for the remainder.
Are you ready to have your website updated?
If the number of online leads for your business has fallen and you're wondering why, try casting a critical eye over your website. Perfect Layout Digital Marketing can revamp websites or create websites from scratch that are clean, professional looking and easy to navigate. The end result is more business.
But in order to achieve the high numbers you must put in the hard work of ensuring that your updated website consistently reflects the services and products that you are offering.
A quick look at your competition will often show websites that are lazily managed. They have website designs with:
These are just a few don'ts if you want a website that will bring in new and repeat visitors.
Be inspired and upgrade your website
This weekend I’ve had great fun watching the World Championship Athletics Competition 2017. Whether or not you’re into viewing this as a pastime, you’ve got to admire the perseverance and determination of the athletes and their desire to win. Years of training can boil down to being in the limelight for as little as 10 seconds…..a false start and you’re disqualified. Harsh rules that take true commitment to adhere to.
In the same way that an athlete tones his body to suit his sport, we can tailor make your website to reflect the services or products of your business.
Google will think that your website has been online for years when they come across your keyword rich content that will be interesting and informative. Copywriting, another service that we provide to our customers.
So leave the techy internet stuff to us and start training yourself to letting go. We will build you a website that generates leads, increases your profits and ultimately grows your business.
If you started building your website, but it hasn't worked out how you want it to, let us give you a helping hand.
With many do-it-yourself website building packages out there, with drag and drop functionality, many small business owners look to build their own website. But as with most things in life, what looks easy on the surface, may not be so in practice.
Often Perfect Layout Digital Marketing gets a call from a business owner asking us to help them with their website. Not a problem. By giving us the log in details to your provider, we can make the necessary changes to help make your website look and perform exactly as you would like.
We can look at your content, to make sure that it is keyword-rich, which will attract customers to your site. We will ensure that the layout and functionality is user-friendly and we will look at Search Engine Optimisation (SEO) to ensure that you have greater chances of being found in organic search.
Perfect Layout Digital Marketing recently helped an entrepreneur based in Romford, Essex with his website. This is what he had to say about our work.
My website now looks outstanding, it's exactly what I was looking for. I can't thank you enough. You gave it the wow factor. Ian, Romford, Essex.
If you are struggling to make your web design look good and need a helping hand, give the Perfect Layout team a call on 01708 578 015.
Having a good website seems easy to do these days. There are many website builders on the market offering web packages at reasonable prices, but there’s a lot you need to know when it comes to ensuring that your website design has everything in place to make it work for you - especially if you want to generate more leads.
These are 5 essential tips to keep in mind when you are looking to build your website. If you feel out-of-your-depth and would like some help, Perfect Layout Digital Marketing can offer you a free consultation and put together a digital strategy to get your business to where you want it to be. We can either look at hosting you on one of our monthly packages, or you can arrange ad-hoc work, such as re-writing your current website copy, based on our hourly fee.
If your website has already been built, but you feel like you are not getting enough new leads, it could be because you are missing out on other digital strategies that help boost your online presence; this is known as Search Engine Optimisation (SEO). If you don’t know how to do this, Perfect Layout can help you with elements such as keyword-rich content, setting up and activating Google My Business and Bing Places accounts, as well as listing you on other directories.
Perfect Layout Digital Marketing is a web design company in Romford, Essex. While most of our customers are local to us we do have clients in London and across Essex. Whether you need ad-hoc work to help improve your website design and online presence or you would like ongoing website support, we can help you.
Give the Perfect Layout web development team in Romford, Essex a call today on 01708 578 015.
*if you are unsure of any terms or jargon that has been used, go to our Glossary Page.
A Google My Business (GMB) profile is essential for local Search Engine Optimisaton (SEO). It’s easy enough to set up and will show your business in local search results for queries specific to your products or services. This is something local and small business owners can capitalise upon. Without it you won’t be appearing on any local map listings which Google displays for the vast majority of local queries.
Ensure that your name, address and phone number are consistent with the website that it is pointing to. Then ensure that you fill out the details as much as possible, including, opening times, payment methods, adding images that relate to your business etc. All of this is fuel for the Google tank.
Getting positive reviews for your products and services is critical these days. Encourage your customers to leave positive reviews on your GMB listing; this will rank your business higher.
If you would like Perfect Layout Digital Marketing to set up your Google My Business listing, we can do so for a small fee.
Call Perfect Layout’s team on 01708 578 015.
Are you a local business in Essex? Are you looking to get your business generating new leads from your website?
Start-up businesses; let us build your website
If you are a start-up business looking for a web design company, Perfect Layout Digital Marketing is based in Romford, Essex and can provide consultancy and support to get your new website designed and generating leads to your business.
Does your current website leave you feeling deflated?
Many local businesses have a website built, but then find that the leads that they were expecting simply don’t materialise. This is because a website on its own cannot do it all; there are other techniques that need to be implemented to make everything work harmoniously. Imagine making a cake with only flour, it wouldn’t work; you need butter and eggs as well to make a basic sponge. In digital marketing there are other ingredients that we add into the mix, to get the sweetest results.
Many businesses requiring web services prefer a local-based company for ease of communication and being able to meet up face-to-face, if needed. So if your business is situated in Hornchurch, Ilford, Upminster, Elm Park, Rainham, Rush Green, Chadwell Heath, Dagenham and Barking, or other areas of Essex and London, the Perfect Layout team can easily pop over to have a chat as part of our free consultation.
We provide a friendly and professional service, combined with affordable monthly packages, to help reduce your expenses.
Choose Perfect Layout Digital Marketing! Call us today on 01708 578 015.
To ensure that your website delivers more business to you, we will follow these essential steps:
Mobile Friendly Design
In April 2015, Google announced that it would favour websites that are “mobile-friendly”. Companies that are not investing in new websites, could see a decline in their business leads as their websites fall down the rankings.
A responsive web design ensures that no matter what device someone uses (i.e. tablet, laptop, mobile phone) your website is displayed on the screen in the most effective way. No longer should mobile phone visitors see a website that is used for standard desktops, like a laptop, which can make viewing content, navigating menus and clicking on links difficult and awkward to use.
Your site will be built to be suitable on all devices.
High-Quality Content and Excellent Customer Experience
The content, or written word, on a website must be of good quality. Without it you can’t tell your story, attract new and repeat customers, or explain the services that you have to offer. All content on your website should be informative, engaging and useful. It should be easy to read, and delivered in short paragraphs that match the interest of your customers. High-quality content demonstrates authority and will naturally lead visitors towards purchasing whatever your company has to offer.
Whatever the customer is searching for, it must be easily accessible. From company contact information, product specifications or prices, browsing should be a pleasure, not a burden. At its highest level, the function of your website should be about giving your customer what they want before they even know that they need it!
We will write content that encourages your visitors to purchase your services or products, whilst at the same time having a great online user experience.
Visitors will be more inclined to navigate your entire website if it looks good. It should appear clean, logical and informative, with the correct amount of visual content balanced alongside the written word.
The impact on a customer’s emotional response to your website should not be underestimated. Visual design has a huge part to play in how customers consciously and subconsciously perceive your company. If your website design has a below average visual appearance, the customer will believe that this is a reflection of your services/product. Nobody wants to give a sub-standard performance, so set yourself apart from the competition and invest in a website that is better than the rest.
We will work hard to ensure that all aspects, of your website are attractive to the visitor, encouraging them to stay on your site and find out more about you.
The platform upon which your website’s design is built will have a huge impact on its usability as well as how efficiently you are able to update content and interact with visitors. We can’t overstate how important this structure is to the performance of your website. This is particularly important for e-commerce websites (sites that sell goods).
To build your website on a platform that:
The Perfect Introduction
Having the perfect introduction to your site is really important. When meeting someone face-to-face for the first time, people form an impression within the first 60 seconds. It is no different for visitors browsing a new website and studies show that they spend less than a minute on most of the websites that they visit.
This means that you only have a few precious moments to convey who you are, what you do, who you do it for, and why they should keep reading your site. So make sure you nail your pitch on your homepage, but also bear in mind the importance of content on your other pages as customers do not always start looking for what they want on your home page.
We will spend time with you perfecting your core marketing message and ensure that your logo design, tagline (catchphrase or slogan) and the initial paragraph of your website copy is clear. We will show that your business has credibility as well as describing what you offer upfront. There’s a lot to communicate in just one paragraph!
Clear Call to Actions (CTA)
A clear call to action is an instruction (to the audience) that should provoke an immediate response. Such as, ‘call now’, ‘find out more’, or ‘buy now’. The best website designs will include value-led CTAs that will subtly encourage visitors to take the next step and engage with the customer, guiding them to making a purchase. Visitors to your website need specific information before committing to make a purchase or inquiry. By using CTAs effectively, they can preempt the customer’s next step and gently lead them through your website in the way that you want them to experience your website, all the while delivering the information they are seeking.
All of our websites will have your phone number at the top of every page of your site and your contact information on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours of business or address.
Track Your Conversions
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ad. It is a powerful insight into your customers’ habits and can often be overlooked as a useful tool by some web designers. Yet for every business, it is vital to know how many inquiries and sales are received through your website. For example, have those website customers purchased a product, signed up for your newsletter, called your business or downloaded your app? Conversion tracking allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website and business.
We will help you with tracking your conversions and understand how your website is working for you.
Engaging ‘About Us’ Page
Your company exists for your customers. So by logical extension, your About Us page (even though it is about you) is also about your customers. They want to be informed about the engaging profiles of the personalities behind your organisation because it gives them insight into who they will be working with. They also want to know how you and your company are going to provide them with solutions. Your About Us page, like the rest of your website, should present all information in the context of how it will benefit your customers.
We will plan the best way to present your About Us page specific to your business – for your customer!
Marketing beyond the website build
An online presence alone isn’t enough to generate leads. You need a strategy to work out how best to broadcast your content, attract search traffic and convert browsing customers into buying customers. Options available to you include pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and social media (i.e. Facebook, Twitter, YouTube etc.). Depending on your business and industry some strategies will work better than others. The key is to find what best works for your business by experimenting with all of the available channels. Ultimately, it’s a process of trial and error while you discover what is most effective for your potential customers.
If you would like to use our marketing expertise to help drive more traffic to your business, we will create a package that is just right for you.
1st Aspirations came to Perfect Layout requesting that their website be revamped. It was on a website platform that we don’t normally use, but our professional website designers were easily able carry out the requested work.
By liasing closely with the business owner, we were able to write content and source images that reflected the services of the business. We used our expertise to ensure that the nature of the business and services came across clearly to prospective customers.
Our varied packages meant that 1st Aspirations was able to keep ownership of their newly designed website with future changes carried out by us at our competitive hourly rate.
Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties.
Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. Within a week of the site going live, her first local lead called through.
When a local hypnobirthing instructor set up her business, she was not aware of the importance of search engine optimisation and the use of keywords; in not only her site and but her url.
Whilst having a successful website under the business name Magical Baby Moments, she felt that having a second website, specifically called Romford Hypnobirthing would help her with local search.
Both sites are on page 1 of organic search, for key terms such as ‘Romford Hypnobirthing’ and ‘Hynobirthing in Romford’. This success on the search engines isn’t by luck, but instead because of tools and techniques implemented to deliver these results.
If your business is struggling to be found online call Perfect Layout Digital Marketing today on: 01708 578 015.