A Citation refers to the digital reference that differentiates your business from the rest of the pack. It’s part of search engine indexing and traditionally includes what is referred to as the NAP (name, address, and phone number).
For example, when someone searches your company name on Google, the essential info shows up, and they can take the next step in the sales funnel. So, it’s critical that you only list accurate information to avoid frustrating your prospects.
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