No two websites are the same and no two clients have the same requirements or work in the same way.
Perfect Layout offers a content creation service for customers who don’t like writing or simple don't have the time. If you require this service on top of us building your website, your product will take longer for us to complete.
In the consultation stage we will decide on a site map for your website – determining the pages and subpages most appropriate for your site. We will also determine how visual your site will be and how many images you may need for each page.
If you have a collection of your own photos we may be able to use those, alternatively, Perfect Layout Digital Marketing can source high-quality stock images for you.
So once the foundation is in place and all content and images have been approved – the turnaround time for showing you the first draft of your website can be as short as two weeks.
Call or email Perfect Layout Digital Marketing to find out how we can help you:
01708 578 015 or firstname.lastname@example.org
At Perfect Layout Digital Marketing we are always surprised by how many small businesses still don't have a website in this deep-rooted digital world.
Just because you are a small business, it doesn’t mean that you shouldn’t think and act BIG. The only things stopping you from growing are your own limitations – believing that you don’t need a website until you are bigger or more established is not the right way to look at it.
How many times do you pick up your phone to look something up on the internet? How do you find what you are looking for? After a few searches you find a website that matches your needs. So ask yourself now, by not investing in a website, how many customers could you be missing out on because people who are looking for your services are going to your competitors? Are you mentally kicking yourself? Did you know that a year ago it was found that mobile devices accounted for 51 percent of organic search engine visits?
This is how most businesses communicate news with their customers, most popular to least popular. Which do you do?
Advertising on TV and radio requires a lot more money, so it’s understandable that not all businesses can support that additional spend. However, there is no excuse that the rest aren’t on your marketing radar.
If you are making excuses in your head against doing any of these, you are limiting the potential of expanding your business.
I get all of my business from word-of-mouth.
This is great and well done for building up trust and confidence from your existing client-base. But if you have quiet periods throughout the year, wouldn’t you rather have those down times busy? And if you are flat-out busy and have a small team, imagine what could be possible by getting a new website and having more customers. You could expand your team and concentrate on the tasks you like doing and employ someone to do those other tasks. How nice would that feel?
If nothing else, create a simple website that can act as a business card or CV. This can be an easy way to get started.
It’s OK, I’m on social media
Social media is a wonderful platform to use, but like anything these days, it doesn’t maximise your potential alone. Social media enables people to connect with what they are familiar with and like. But what if your business is a one-off purchase, or something that they are not passionate about? Unless you are spending a lot on social media advertising, you are unlikely to reach those people who are looking for your service, but don’t know that you exist.
I’m a technophobe
Perhaps you don’t know where to start and all this technology is a little bit scary. That’s perfectly OK. No one is capable of doing it all, and frankly there aren’t enough hours of the day to fit everything in. So concentrate on what you do best and find the people who understand this type of thing inside and out (like Perfect Layout Digital Marketing!).
Building a website is something I cannot afford?
Try not to think about what you can or cannot afford. With this mindset you are thinking of it as an expense instead of looking at it in terms of what value it could bring to your business. A website is an investment, so what is that investment worth? What would it take to recoup those costs?
If for example if you were a cake maker and each cake is worth between £60-£100 , if your website costs were £150 per month, then getting two more orders per month would cover this investment. How easy do you think you could generate two more cake leads? What if the website brought you in 10 new orders per month? That would be an extra £600-£1,000 per month of revenue, thanks to the website.
Does that now look attractive?
Also consider that if your cakes are beautiful and tasty, how much repeat business might you get from these clients who found you because of your online presence? Map out these trends now from your current clients and how much repeat business you get from them and then do a quick scaling up of the potential. I’m sure that £150 per month in investing in a website doesn’t seem such an outlay now and maybe you have butterflies in your tummy as you see the potential of what your business might be able to achieve.
If you are going to dip your toe in the water with a website, now is the time to also think about your social media presence, if you don’t have one already. Social media is equally important and can easily help support the website’s rankings. As of 2017, daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year. (Statista)
You don’t have to be on all of them, find out what each one does and how you might engage with customers. You will soon realise that some platforms are perhaps not a great fit for your business. Here is a useful article outlining Ten ways small businesses can use social media to generate leads.
So to answer the question above, regardless of the size of your business, or even if you are just starting a business from scratch. In today’s world, it is vital for your business to have an online presence, and that includes a website, social media and more. Want some advice on how to take the next step, give Perfect Layout a call on 01708 578 015.
Whilst having a well-constructed, informative website has the obvious benefits of helping promote your business, you can’t underestimate the need to engage with your customers in other ways and on other online platforms.
Engaging on at least one social media platform like Twitter, LinkedIn, Instagram, Pinterest Google+ and Facebook is a must to get your brand known and the services in your business used by new and repeat customers. These platforms allow you to distribute your business ideas and talk about your services and/or products in a way that entertains and informs the customer.
Facebook, is a platform that you may already be engaged in socially. Sharing your personal information, photos of your latest holiday or passing on clips of a silly video is easy to master. On the other hand, if you have or are thinking about creating a business page to promote your wares – you will have to think deeper about how to encourage people to view, like and share what you’ve posted.
I wanted to keep this blog simple and basically offer some ideas of what you can talk about week in week out to promote your business page on Facebook. This list is also good enough to use on other social media sites, so pick your theme appropriate to the platform you're using and get writing.
You have no excuse but to get into the habit of spreading your news.
The following ideas have been taken from another source that proved to be an excellent read….Enjoy creating!
The term ‘Content is King’ has been bandied about for many years. It’s something that you may have heard mentioned on one of the blogs at Perfect Layout or whilst perusing the internet for news and top tips on how to make your website attract customers.
So, what does the term Content is King mean and from where did it originate?
The term ‘Content is King’ came from an essay that Bill Gates wrote in January 1996 entitled, ’Content is King’. It was published on the Microsoft website and stated…
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Imagine, Bill Gates, the creator of Microsoft computers made this statement over 20 years ago! Did he have a crystal ball? We’ll never know, but his intuition was certainly firing on all cylinders as his prediction has become a reality. Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website.
Is content on a site that important?
There’s really no getting away from the fact that having interesting, informative, content on your website is great news for your business. Think of it this way, you wouldn’t buy a book entitled: ‘How to create a great blog’ if the ideas contained within it was not about blogs and full of grammatical mistakes.
It’s the same with a website. Nowadays consumers aren’t solely surfing to buy a product or service. They want to be clued-up, educated or tickled with something that will draw them in to press the buy, subscribe, like or recommend button, and ultimately come back for more. The right content on a website can help a business achieve these things – but it can’t do it on its own. That’s where the rest of the royal family come into play…next up, ‘The Queen’.
So, what is the role of the Queen?
My thoughts are that having great content is not a stand-alone facet of getting customers to a site. There has to be a strategy behind the content to ensure that it’s relevant and directed at the right customers at the right time.
The content that’s being offered should have the right ‘context’ which means offering information that is relevant and helpful to the customer in their current situation. The more relevant a post is to that person’s need, at that point, the more that person is likely to buy that product or service. To fully merge the right context into your content means thinking about what context would be helpful for your customers and then identifying the kind of factual data you need to identify that context.
The work of The Queen doesn’t stop there. Her role also holds the title of ‘creative development’. Making your content stand out and really shine amongst the competition isn’t easy. Depending on your niche you will have a particular demographic and age-range that you need to appeal to. Do your research and tailor your content to appeal to them.
I believe that the final role of The Queen (such a busy lady!) is that of ‘distribution’. What platforms are the best to get your content seen by those that need to see it? Nowadays, there’s a plethora of social media platforms that can be used to get your content seen by the right people. Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ are just some of the ways in which you can distribute your content directly to the people that want to see it.
So, during the planning stages you will need to think about:
And last but not least…The Prince and Princess
Whilst there’s little written about the off-spring of this royal family, I’ve taken the liberty of identifying who they are and the role they play in keeping the King on his throne.
The key to ensuring that your website, and the content contained within it, are working optimally, are Web Designers – surprise! They may also go under different Marketing titles, but I’m writing this blog so have the freedom to be biased!
If you are unable to write content like a King with the right context and undertake all the other tasks included within the role of the Queen, the Princesses within this company can assist you to:
Be inspired to… think and write creatively
My husband has a beard. Not a moustache, goatie or bit of stubble – he has a full-grown cave man beard. It suits him. It draws him attention and makes him stand out from the crowd for his unique style.
These days, having a business online can be difficult to master. Depending on your niche, getting a foothold amongst your competitors can be a daunting task. You have to think outside the box, be unique and have the equivalent of a really big beard (!) to draw customers in.
We are accustomed to writing content and thinking outside the box when it comes to promoting local online businesses. We write content that’s relevant, interesting and full of keywords that will get you seen by the right audience. The key is to making the text sound natural, interweaving an outline of your services and products into the content all the while helping you to stand out from the crowd.
If you can’t remember the last time you reviewed the website for your business, now may be the time to undertake this task. Not having a new website could be the reason for your business lacking traffic and your competitors getting further and further ahead of you in the game.
It is now more important than ever to have a website that your customers will look forward to visiting. Consumers have a high expectation that a website will be visually attractive, easy to navigate, simple and informative. It should also be a website that works on whatever device the consumer feels like using at the time, wherever they might be.
But my website looks okay…
Recently, we were contacted by a client that had a very nice website. It had some great photos and was clean and easy to read. It was a business that worked mostly on referrals and chance passers-by.
There was no strategy behind their actions and they simply undertook tasks to keep their business afloat as opposed to thinking smart about what would work to promote what they offered and ultimately get more customers walking through the door.
They were working in the business, not on the business.
Their website lacked:
We also advised our client that if he wanted to attract customers to his business he had to get his website working in a way that would get his company appearing when searched for. Specifically creating pages on his website that targeted his local areas would help raise his profile.
Even though he had competitors in the local area, he had a unique selling point that he had never seen before. Perfect Layout was able to open his eyes as to how he could exploit these assets and show potential customers the benefits of going with him as opposed to his opposition.
We also discussed the websites of his larger sized competitors. What they had to offer as well as the pros and cons of their websites. Once the comparisons had been made he was very quickly able to see that his site was outdated.
Even though making the changes we recommended looked scary and trying to take on his competitors looked intimidating, we reassured him that with the right digital marketing approach (some of which are mentioned above) we would be able to increase his visibility and potentially turn those online visits into sales.
Be inspired to revamp your website:
Usain Bolt, Mo Farah and Perfect Layout Digital Marketing
...what do they all have in common?
Two legends of the track hung up their running shoes this year at the World Championship Athletics meet in London. Usain Bolt, Jamaican born and currently the fastest human in the world is considered to be the greatest sprinter of all time. He is an 8-time Olympic world medallist and has many other amazing track achievements.
Or how about admiring Mo Farah? He is the most successful British track athlete in modern Olympic Games history. He won gold in both the 5000m and 10,000m in 2012 and defended his status in 2016. He is the first person in history to defend both distance titles in the Olympics and World Championships Athletics. Very impressive!
So, what do they both have in common with our company Perfect Layout? Change. They knew that their bodies had had enough. It was time to be brave and take a new direction in their life, out of their routine, out of their comfort zone and out of the limelight.
Sound familiar? Are you a company that was once:
Have your sales now dropped?
Do you feel out of your depth when thinking about how to increase your revenue?
Are you at a loss as to how you can get new customers in through the door?
Then you need go no further. Bite the bullet and give us a call now to find out how we can help be your catalyst of change. Creating a new website or improving what you have is just one important facet to building your business up to where you want it to be.
Take action and be like Usain and Mo. There’s a time for thinking and a time for doing - let your time of doing be now!
How could your business benefit from having a new or revamped website with SEO? Why not make a list of the pros and cons to taking immediate action.
Whether you’re a small start-up business or an established company looking to increase your profits being visible must be one of your primary objectives if you want to achieve this goal.
Spreading the word about what you do, the service you provide and the products you sell can be done in a variety of ways and advertising in print still a popular option. This can be accomplished through:
If you have a shop on your local high street, you will continually be advertising your brand with your logo above the door and your wares in the front window. But how many of us have a traditional shop front to be visible to passers-by?
The fact is, the way we shop is changing with an increasing number of high street shops going out of business every day. In 2016 there were a reported 15 shop closures a day across the UK and online shopping is one of the factors contributing to this outcome. With the demise of the traditional physical shop and the increase in businesses going online, the way one advertises a business has transformed. Having an online website window can offer far more sophisticated ways to reach an endless, much broader, supply of customers potentially from around the world.
Print advertising not working for you? Then try something new…
Networking is a way of getting your company advertised by business owners and being open to doing the same for someone else’s business. If directly reaching out to like-minded businesses isn’t your thing, or if talking to friends, family and strangers fills you with dread, one option (to start you off gently) is to go to a conference. They are full of people open to being spoken to, having an exchange of ideas and maybe most important of all - exchanging contact details. Who knows, you could be talking to the next Bill Gates!
The Perfect Layout team recently attended the free Mums Enterprise Roadshow event in London and we were delighted to see how many people attended. There were numerous stands offering various services and franchises and talks given by industry experts every half an hour. It provided the perfect opportunity to have a chat with other aspiring individuals who were keen to follow their passion and soak up as much information as possible. Whilst the topics were of a preliminary advisory level, looking beyond this, it was a brilliant place to do some networking and get our name known! Read more about our experience here.
Online social networking involves working from social media platforms such as, Facebook, Twitter and LinkedIn. If you have something interesting and unique to say about what you do, then use these methods to get your message out there.
As long as you stay within the terms and conditions of each social media platform, you will be able to attract new and repeat customers through what you say. You can also run advertising campaigns, gain followers and engage deeply with your customers and get to know them. They then ‘like’ or recommend what you’re offering, your credibility and reputation grows and so will your visibility and profits. The cost for using this method is mainly your time. You really do get out, what you put in, so make the effort (or hire someone to do it for you!) and start writing.
2 Google AdWords
If spending money on advertising is not a problem, running a Google AdWords campaign is another option to increasing your visibility. Also known as Pay-per-Click (PPC), it allows you to be seen above your competitors when a search is made using keywords related to your business. A big plus is that you can track the number of clicks people make on your advert, measure the cost and pay Google only made when a customer visits your website.
The cons of undertaking a Google AdWords campaign are that you need to really understand your business, your customers and, to a certain extent, how the internet works. For example, what words will people use when searching for your business? Choose those terms and then you can set your budget. If you have numerous search terms then your budget will need to be set accordingly. It may take a while to see a return on your investment (ROI), but over time, with some tweaking, this can be achieved.
3 List on local directories
If your business hasn’t done so already, claim your spot on online directories like Google My Business, Yahoo Local and Bing. There are many others, all free, including Thomson Local, Yell and Yelp. They all help increase your visibility when search engines like Google and Bing, crawl the internet looking for sites that your website is linked to. If your business is cited on these directories, the search engines will see this and view you as being more trustworthy and credible than someone who isn’t listed. The result – your rankings improve.
4 Blogging and Newsletters
Another way of getting your website more visible is to Blog or provide regular Newsletters for your customers. The more regularly you post, the greater your rate of online traffic will be. Depending on your type of business, this may be easier said than done. It’s important to gauge the type of things your audience may want to hear about against your ability to provide them with interesting ways to share your expertise. So, get creative and start writing about how the life of your business can add value to the life of your customers.
So, step out of your comfort zone and try one of these techniques. If you want your business to be more visible online you must develop ways of reaching your customers. If investing in social media platforms isn’t your thing, then take the time to master something else first. You’ll probably surprise yourself with your own creativity and ability at thinking outside the box. The more confident you become, the more skills you’ll attain and the more your business will benefit.
If you need help with that journey – you know where we are.