At Perfect Layout Digital Marketing we are always surprised by how many small businesses still don't have a website in this deep-rooted digital world.
Just because you are a small business, it doesn’t mean that you shouldn’t think and act BIG. The only things stopping you from growing are your own limitations – believing that you don’t need a website until you are bigger or more established is not the right way to look at it.
How many times do you pick up your phone to look something up on the internet? How do you find what you are looking for? After a few searches you find a website that matches your needs. So ask yourself now, by not investing in a website, how many customers could you be missing out on because people who are looking for your services are going to your competitors? Are you mentally kicking yourself? Did you know that a year ago it was found that mobile devices accounted for 51 percent of organic search engine visits?
This is how most businesses communicate news with their customers, most popular to least popular. Which do you do?
Advertising on TV and radio requires a lot more money, so it’s understandable that not all businesses can support that additional spend. However, there is no excuse that the rest aren’t on your marketing radar.
If you are making excuses in your head against doing any of these, you are limiting the potential of expanding your business.
I get all of my business from word-of-mouth.
This is great and well done for building up trust and confidence from your existing client-base. But if you have quiet periods throughout the year, wouldn’t you rather have those down times busy? And if you are flat-out busy and have a small team, imagine what could be possible by getting a new website and having more customers. You could expand your team and concentrate on the tasks you like doing and employ someone to do those other tasks. How nice would that feel?
If nothing else, create a simple website that can act as a business card or CV. This can be an easy way to get started.
It’s OK, I’m on social media
Social media is a wonderful platform to use, but like anything these days, it doesn’t maximise your potential alone. Social media enables people to connect with what they are familiar with and like. But what if your business is a one-off purchase, or something that they are not passionate about? Unless you are spending a lot on social media advertising, you are unlikely to reach those people who are looking for your service, but don’t know that you exist.
I’m a technophobe
Perhaps you don’t know where to start and all this technology is a little bit scary. That’s perfectly OK. No one is capable of doing it all, and frankly there aren’t enough hours of the day to fit everything in. So concentrate on what you do best and find the people who understand this type of thing inside and out (like Perfect Layout Digital Marketing!).
Building a website is something I cannot afford?
Try not to think about what you can or cannot afford. With this mindset you are thinking of it as an expense instead of looking at it in terms of what value it could bring to your business. A website is an investment, so what is that investment worth? What would it take to recoup those costs?
If for example if you were a cake maker and each cake is worth between £60-£100 , if your website costs were £150 per month, then getting two more orders per month would cover this investment. How easy do you think you could generate two more cake leads? What if the website brought you in 10 new orders per month? That would be an extra £600-£1,000 per month of revenue, thanks to the website.
Does that now look attractive?
Also consider that if your cakes are beautiful and tasty, how much repeat business might you get from these clients who found you because of your online presence? Map out these trends now from your current clients and how much repeat business you get from them and then do a quick scaling up of the potential. I’m sure that £150 per month in investing in a website doesn’t seem such an outlay now and maybe you have butterflies in your tummy as you see the potential of what your business might be able to achieve.
If you are going to dip your toe in the water with a website, now is the time to also think about your social media presence, if you don’t have one already. Social media is equally important and can easily help support the website’s rankings. As of 2017, daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year. (Statista)
You don’t have to be on all of them, find out what each one does and how you might engage with customers. You will soon realise that some platforms are perhaps not a great fit for your business. Here is a useful article outlining Ten ways small businesses can use social media to generate leads.
So to answer the question above, regardless of the size of your business, or even if you are just starting a business from scratch. In today’s world, it is vital for your business to have an online presence, and that includes a website, social media and more. Want some advice on how to take the next step, give Perfect Layout a call on 01708 578 015.
If you started building your website, but it hasn't worked out how you want it to, let us give you a helping hand.
With many do-it-yourself website building packages out there, with drag and drop functionality, many small business owners look to build their own website. But as with most things in life, what looks easy on the surface, may not be so in practice.
Often Perfect Layout Digital Marketing gets a call from a business owner asking us to help them with their website. Not a problem. By giving us the log in details to your provider, we can make the necessary changes to help make your website look and perform exactly as you would like.
We can look at your content, to make sure that it is keyword-rich, which will attract customers to your site. We will ensure that the layout and functionality is user-friendly and we will look at Search Engine Optimisation (SEO) to ensure that you have greater chances of being found in organic search.
Perfect Layout Digital Marketing recently helped an entrepreneur based in Romford, Essex with his website. This is what he had to say about our work.
My website now looks outstanding, it's exactly what I was looking for. I can't thank you enough. You gave it the wow factor. Ian, Romford, Essex.
If you are struggling to make your web design look good and need a helping hand, give the Perfect Layout team a call on 01708 578 015.
Are you a local business in Essex? Are you looking to get your business generating new leads from your website?
Start-up businesses; let us build your website
If you are a start-up business looking for a web design company, Perfect Layout Digital Marketing is based in Romford, Essex and can provide consultancy and support to get your new website designed and generating leads to your business.
Does your current website leave you feeling deflated?
Many local businesses have a website built, but then find that the leads that they were expecting simply don’t materialise. This is because a website on its own cannot do it all; there are other techniques that need to be implemented to make everything work harmoniously. Imagine making a cake with only flour, it wouldn’t work; you need butter and eggs as well to make a basic sponge. In digital marketing there are other ingredients that we add into the mix, to get the sweetest results.
Many businesses requiring web services prefer a local-based company for ease of communication and being able to meet up face-to-face, if needed. So if your business is situated in Hornchurch, Ilford, Upminster, Elm Park, Rainham, Rush Green, Chadwell Heath, Dagenham and Barking, or other areas of Essex and London, the Perfect Layout team can easily pop over to have a chat as part of our free consultation.
We provide a friendly and professional service, combined with affordable monthly packages, to help reduce your expenses.
Choose Perfect Layout Digital Marketing! Call us today on 01708 578 015.