Location, location, location - does your business need to be found outside of your registered address?
If you’re a business with offices in Emerson Park, how do you get seen online in other Essex areas like Romford, Hornchurch, Upminster and Chadwell Heath, or further afield like Brentwood, Chelmsford and Loughton? Read on as branching out may not be as difficult as you first thought.
Will I get more business if my website name reflects the area I’m working in?
Yes and no. For businesses that are looking to service one area only, putting the location in the domain name may help get you more customers. For example, Website Designers Essex is okay if Essex is the only location to be serviced. However, if your long-term plan is to seek clients in London, Kent and other home counties, making your business name broader (i.e. Perfect Layout Digital Marketing) would be more beneficial.
If I have more than one website to represent other areas I work in will this bring in more customers?
There are many companies that use this method and whilst some yield results, it isn’t the most productive use of resources. The more sites a business has the more marketing input into each site it will have to make. Duplicating content is hugely frowned upon so each site would again need individual attention to ensure that it’s unique. If your business is cited on business directories it’s important that the name, address and phone number (NAP) being listed appears on only one site. If not, search engines like Google and Yahoo, will become confused and their confusion may negatively affect your rankings.
How can one website be designed to incorporate all the areas where I want my business to be seen?
A website designer that can’t create for you a site that reflects multiple business areas is not doing their job! Along with the usual page headings there should be an areas we cover page that lists the services offered in an original format, including naturally interweaved keywords to get each page found.
What this goes back to is having a plan. Having a strategy helps your business focus and maximise what you already have. Well designed, optimised city pages may be the breakthrough you’ve been looking for to beat your competition.
So how far does your business go geographically? Are you missing out on being visible in these areas?