Company: Mind and Body Scotland, Broxburn, West Lothian, EH52 5LH
Website Launch: November 2017
Business Type: Hypnotherapist, Birth & Postnatal Doula and KG Hypnobirthing Instructor
Renee had a long-established business when she approached Perfect Layout to build her a brand new website. Since she built her previous website, her business had evolved quite significantly.
In the audit of her site, it came to light that the business name that she had before, no longer reflected her services and it was during her logo re-design stage, that Mind and Body Scotland was born.
How Perfect Layout helped
We gave her new site clear service pages that reflected each of her core areas: Hypnotherapy, Hypnobirthing, Birth and Postnatal Doula and BrainWorking Recursive Therapy.
These four distinct areas are clear for the end-user to see the wealth of Renee’s experience and talent, whilst making it easy for them to navigate to the area that they are specifically after.
We added lots of real photos (rather than stock photos) to highlight who Renee is and bring her warm and nurturing personality into the site.
Her work is amazing, as attested to by so many of her clients, which is why it was essential for us to include a Testimonials page.
Since launch, the website has done phenomenally well. It is ranking highly and is getting a large volume of visitors to the site every week. This is attributed to: the time taken to writing keyword-rich content; Renee immediately updating all her contact details on all the industry association websites that she belonged to; and Perfect Layout Digital Marketing implementing the other digital strategies that are core to each client they work with.
Within one month, we were able to get this website up on page 1, organic search for the following keyword searches: ‘birth doula west lothian’, ‘postnatal doula west lothian’ and ‘BWRT west lothian’.
Call us now so that we can help you get more leads and grow your business.