1. Keep it Fresh. Your website content must be fresh, trustworthy and informative. Search engines like new content so you have to keep your website regularly update. Don't create a website and just let it sit there forever.
2. Generate Organic Traffic (Part A). This is part of your search engine optimisation (SEO) strategy and first you have to know and plan your keywords. Keywords are the words that people type into a search engine to find something on the internet. A keyword can consist of a single word, such as "bike" or an entire phrase, like "mountain bikes for beginners".
3. Generate Organic Traffic (Part B). Keyword placement is important. Make sure your 'title tags' (the words you see in your browser window) have your keywords in them. This is what search engines use for the title display in their search results.
4. Generate Backlinks. This where other internet sites link to your website. They are important because search engines look at the number and the level of quality of websites that connect to your website to determine how your page may rank on their listing. One of the most common ways of finding backlinks is in trading links with other websites.
5.Article Marketing. Article marketing is a technique to generate quality backlinks to your website quickly and easily. Each article will have an author's resource information box that is attached to your article submission and you can refer readers to your website.
6. Use Feeder Sites. A feeder site is a third party website that allows you to place content on its webite. Search engines like feeder websites and there are many feeder sites online that you can use to siphon traffic from the search engines to your website.
7. Video marketing. It is easy to submit a video to YouTube and some of the other video sharing websites. Add your site's URL to the video itself, and add a link to your site in the description of the video, too. This will help generate traffic, especially if you target keywords with your video titles!
8. Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.
9. Employ a specialist web design / search optimisation company. They can apply methods to get your website near the top of the search page. Employing a specialist to generate traffic will cost you money however their graphics, knowledge and input will be search friendly.
10. Remain Consistent. In order to maximise the performance of all of your traffic campaigns you need to stay consistent, adding fresh new content to your websites and consistently maximising exposure so you keep the momentum going.
If you would like help getting your website ranking on page one of Google, get in touch with our team on 01708 578 015.
Recently, we were approached by Squirrels Heath Junior School, Romford, Essex to give a presentation to their Year 6 children. We were happy to oblige and be the introductory element to a topic they were about to start called, ‘Tomorrow’s World’.
The children’s project will culminate in them creating their own website, so our talk was to help them understand better the role of a website designer and digital marketer. We explained the components that make up a good website. This encompassed, not only the visual aspects, but also the work that needs to be undertaken to make a website perform well in search engine results.
The children were engaged and participative and they asked great questions. We gave them some tips about what to think about when designing their sites in a few weeks’ time.
The teachers of Year 6 will create a shortlist of the best websites and we have been asked to judge the overall winner from each class. We look forward to seeing what they come up with!
If you would like us to come and give a talk to your group, school, or work place about web design and digital marketing get in touch by calling 01708 578 015 or emailing email@example.com.
Here's a sobering thought. Most blogs are created, and then abandoned. Yes, most new bloggers write just one post, and then give up. This is mostly due to the weight of their own expectations.
I've been blogging for the past decade. I have literally hundreds of blogs, and while I may occasionally get bored with a blog, I've never found it difficult to write for my blogs. Writing is both relaxing, and fun for me.
In this article I'm going to give you four easy tips which will help you to write more and write well on your blog -- and have fun while you're doing it, just as I do.
1. Imagine Your Reader - Your Reader Is a Real Person
Yes, I know that you have thousands of readers, or you hope that you will have someday.
But consider that each of those readers is one person, sitting in front of a computer screen. You need to talk to that one person, and not the crowd.
Get an image in your mind of the person you're writing the blog post for. It's easiest if you imagine one of your friends. Pretend that you're writing each blog post specifically for your friend. When your readers are real people to you, it's much easier to write for them.
2. Stop Thinking About Writing As "Writing"
"Writing" can seem intimidating. You're self-conscious. The bad news is that it takes years to lose your self-consciousness when you write, but there's good new too. The good news is that you can lose your self-consciousness today if you wish. All you have to do is stop thinking about writing as being writing.
Here's an easy trick which works for many people: write each blog post as an email message. Start with a salutation, such as "Dear Fred". Then write. When you're done, delete "Dear Fred". You've just written a blog post.
3. Create a Goal and Achieve It
Whenever I create a new blog, the first thing I do is create a goal for that particular blog. For every blog I own, I have goals. As soon as I achieve a goal, I set about creating a new one.
Your goals can be as simple or as complex as you please. For example, you might have a goal to get 50 readers by the end of this month.
Once you start thinking in terms of something that you want to achieve and you have a deadline, your mind gets to work creating plans. You'll find all sorts of ideas pop into your head for how you might achieve the goal. Write the ideas down. Turn your ideas into tasks, and enter each of those tasks into your calendar. Now all you need to do is complete your tasks each day.
4. Build an Inventory of Ideas: Brainstorm Ideas for Blog Posts
Brainstorming is fun. I like to sit down with a sheet of paper, and just think about my blog and the people I'm writing it for. Then I just start writing ideas as a simple list right down the page.
It helps me if I get away from my computer when I'm brainstorming. A change of location might work for you too. Go and sit in the garden, or go and sit in a café and brainstorm there.
Be perfectly relaxed as you brainstorm, make it fun. In fact, you can use this phrase to get started brainstorming: "Wouldn't it be fun to write about________".
Try these easy tricks. They make blog writing fun.
Every other month, Perfect Layout Digital Marketing talks to business owners to talk about their business. The aim is to learn and share with you the personal experiences of these business owners. What is working for them and what they have learned to do differently.
At Perfect Layout we believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting the awesome, creative and varied companies that exist not only in our local area, but also beyond the Essex borders.
Read our interview with Sun Lee, a restaurant owner of Lime Orange that offers Korean food in London.
Business name – Lime Orange
Owner – Sun Lee
Location – Westminster, London
Tell us a bit about you?
Lime Orange is a family business that was started by my parents. I used to help them out in the restaurant when I was at school. At 18 years old, I had to choose whether to go into the restaurant business with them or go to university. I felt that university was a good place for those seeking a particular profession, but as I wasn’t going to be heading down that path, I decided to work with my parents instead and gain my training through on-the-job experience.
How did you come up with the name Lime Orange?
There are two reasons. At the time that my parents opened the restaurant, all the other Korean restaurants in London had Korean names. We wanted to be different. My mum had read and enjoyed the book My Lime Orange Tree, so they decided to call the restaurant Lime Orange.
Was it easy to introduce Korean food into the British market?
Yes, we were fully booked the first week our restaurant opened. Whilst there were Korean restaurants in Soho, there weren’t any around Victoria at the time. The majority of our customers are European and Chinese. We also get a lot of the pre-theatre clientele.
Do you serve traditional Korean food or is it a fusion?
We used to do Sushi and Korean, but we dropped the sushi, and decided to concentrate on our own dishes.
What is your signature dish?
Bibimbap – it translates to Mixed Rice. The dish has seven different vegetables, egg, rice, chilli paste, all individually marinated, so each dish is slightly different. There is a meat option for those who want that too.
How long have you been running Lime Orange?
I have been part-managing it since 2011 but I took over the restaurant completely in 2015. Looking back, I see that by going to work with them in the restaurant they could plan for their retirement.
How have things changed since you took over?
In the beginning I didn’t see the flaws, it was what I always knew. I was used to the working week being 6/7 days per week and up to 12 hrs per day. Eventually that got to me, so I sought ways to make a change and bring in the right staff and systems to make it run more efficiently.
How did you start making that change?
Part of the inspiration came from the book The E-Myth Revisited by Michael E Gerber. It showed me that I was a good manager and technician, however I was working too much ‘in’ the business, rather than ‘on’ the business. I was nowhere near being a business owner but rather becoming an exhausted employee. At that time, I was set on controlling all aspects of the business, despite having numerous members of staff.
A light bulb morning was when my wife went into labour. Had I not given over control to a member of staff, I could have easily missed my baby’s birth. Despite it being hard for me at the time, I called all my staff and told them that I had to leave and that I trusted them to take care of the restaurant for the night. It was then that I realised that I wasn’t always needed at every moment of the working day.
So, I restructured the team and put the correct systems in place to support the staff. With a kitchen manager and a front of house manager I was able to let go of many of the time-consuming tasks that had to be done each day.
From there I began creating training manuals, for all new staff members. Check lists to make sure that everything was in place. Today, it is easy to know when day-to-day tasks have been completed or are outstanding.
What makes you stand out from other Korean restaurants?
Our service is something that we focus on. The others don’t tend to focus on the service. Our food is excellent. Even Koreans who come to London often say that it is better than in Korea!
We used to use only Korean chefs but found over time that many of them had their own style, which didn’t always marry with our desired outcome for the dishes. About three years into the business we decided to train non-Koreans in our style of cooking.
I see you have Certificates of Excellence from Trip Advisor from 2016-2019. Tell me how you were awarded these?
Trip Advisor rewards those businesses that have more than 80% positive reviews. We don’t focus on getting awards, we work on good customer service, excellent food and word of mouth. With those elements in place, the rest follows.
What are your digital marketing strategies for your business?
Influencer marketing and food bloggers on Instagram is what we are focussing on right now. We invite them in for a free meal in exchange for an honest review. Our Instagram following is now up to 1,000 followers and our revenue shot up since then.
What are your ambitions for the next 5 years?
My plan is to expand the business. I want to bring Korean food to Europe. My plan is to have 50 locations by the end of 2029. I want to start in London, then across the UK. Once they are established, I will set up restaurants in European cities.
What advice would you give someone wanting to open up their own restaurant?
I have three top tips.
1. Make sure you have good food. There are a lot of restaurants that don’t have great food. You could have all the other things in place, such as good customer service, décor etc, but if the food isn’t right then they won’t come back.
2. Location – this is an obvious one, but is so true. If you’re not in the right place, it could kill your business before it even gets started.
3. Marketing. People need to know you exist, especially when you are opening a restaurant. The aim is to get profitable as quickly as possible. Doing the right marketing at the beginning can make all the difference. Today we are focused on social media marketing and influencer marketing,
What or who is your inspiration?
Right now, I am following Mac Attram, Tony Robbins and other personal development coaches. Since I jumped into personal growth for myself, it’s an area in which I ultimately want to be in. I’d like to make a change to people’s lives. My calling is supporting secondary school children in years 9, 10, 11. I feel that this is a critical age for young adults. This is the time when they need a positive influence in their life and somehow, I want to be in that space to motive and inspire them.
If you would like make a reservation at Lime Orange, go to: www.limeorange.co.uk
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If you have a business that you would like to feature in this regular slot, why not get in touch? We’d love to hear from you!