Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.

Publishing collaborated content or sharing your content with influencers also helps you further build trust within your target market.
​

Writing more meaningful, or optimised, content is always good for SEO. With this practice, you have the chances of ranking in search engines for more keywords. An optimised article can rank for various keywords. 

Here’s a tip: It is difficult to rank on popular keywords like ‘insurance’. Try to select long tail keywords. Example ‘workers' accident compensation insurance’ - there aren’t many firms who are trying to rank for these niches. Learn more about long tail keywords for SEO.

Content is where you express the service or the product you are offering. Use more than text to provide good content. Can you create an explainer videos or do you have relevant images will create better content overall. Edits and changes also serve as a freshness factor and help you better your rankings.

Here’s a Tip: Don’t write many articles or pages on the same topic. Try to find a way to combine them and create a concise article. Higher ranks in many keywords, increases Domain Authority.

If you need help with your content marketing strategy, give Perfect Layout a call. Our team of digital marketing gurus are waiting to hear about your business.

​

Today, 21 March 2019 sees the world celebrate hypnobirthing. Mums, hypnobirthing practitioners, midwives and other health care providers come together to connect, support and share their hypnobirthing stories and experiences.

Here is a message from World Hypnobirthing Day's Facebook group:

There are 3 ways in which you can be apart of this special day:
1. Share the details of this day far and wide so that we can create more 'Hypnobirthing Hype' and awareness.
2. Whether your a Hypnobirthing teacher or a Hypnobirthing Mum/Dad host a 'Hypnobirthing Huddle' and celebrate in style ( that means with cake!)
3. A special recording will be uploaded to this page on the day for you to listen to so get comfy, dim the lights, put on your favorite smell, close your eyes and enjoy. We look forward to celebrating this very special day with you soon and thanks for sharing with your friends,clients and colleagues. World Hypnobirthing Day 2019.

So if you know someone how is pregnant, share this post on this special day and let them know about hyypnobirthing and how it can help them prepare for labour and birth.

#worldhypnobirthingday

Each topic was important and relevant to running your own business. There were knowledgeable women answering questions and pertinent points being raised by the audience.
 
We never tire of saying how important it is to network. To mingle with like-minded people, form new business relationships and give (and receive) help from others on your business journey. So take the plunge and do something about promoting your brand and services by attending a networking event today!
 
YBC runs regular meet-ups across the UK, so you are likely to have one near you. Find out where upcoming events are or maybe you would like to become a member…
​​

Every alternate month, Perfect Layout Digital Marketing goes out to local businesses to talk about how business is. The aim is to learn and share with you the personal experiences of these business owners. What is working for them and what they have learned do differently.

Perfect Layout believes that sharing knowledge is a great way to help other business owners develop. We are passionate about promoting the awesome, creative and varied companies that exist right here on our Essex doorstep.

Read our interview with registered baker Priya Shah.

Business name - Buttercup Cakes by Priya
Owner – Priya Shah
Location – Gants Hill, Essex

Tell us a bit about you? 
I am an accountant by trade and a mum of a two-and-a-half-year-old boy. I have a passion for baking and sugar work and this has been with me since I was five years old. I used to watch my mum go to classes and at home I would then offer to help her out whenever she would let me. She made cakes as a hobby and often made cakes for friends and family helping her with both baking and sugar work.

How long have you been making cakes? 
I have been doing it for the last 5 to 6 years as a hobby; making birthday and wedding cakes for family and friends. After a night out with friends and talking about how I would love to do this as a job, I decided why not give it a go. It was in October 2017 that I became a registered baker. In the past year I have been trying to establish the business as a commercial venture, whilst still doing a full-time job. 

How is business going? 
Really well. It’s picked up much quicker than I expected it to. It started as a side project and now I am fully booked for the next two months. I now need to work out how I am going to scale the business up.

I know you make celebration cakes, cupcakes and other sweet treats. Do you have a preference?
I make novelty celebration cakes and wedding cakes. I prefer making wedding cakes because of the more intricate sugar work, personalised toppers and figurines. At the moment, I am exploring a wide range of cake styles to discover what I enjoy most.

Have you had any formal training?
Yes. I have been on various courses along the way to practise, learn and enhance my skills. Courses that I have done include flawless cake covering, creating sugar flowers and how to make lifelike figurines for cakes (focussing on moulding and colouring). It’s amazing how quickly you can hone a skill with the right tutoring.

How did you come up with your business name? 
Being in a competitive market, it was hard to come up with the right name – I’m still not sure I am there… so many bakers have taken the names that I wanted. I came up with lots of ideas that I tested with friends and family. I wanted something elegant and simple. I also liked the flower theme, because I like the sugar work with flowers. Buttercup is a pretty-sounding flower. It may still change as my company grows...who knows.

Where are your premises?
At the moment, I am doing all of it from home. Hopefully the business will grow soon to the point where I can have my own unit and be able to showcase my work. I would love a bigger kitchen and worktops from which to work from. A domestic kitchen is not quite enough. It would also be nice to separate work from home life.

Tell us about your most challenging cake…what lessons did you learn?
I recently did a scale model of a Routemaster bus, which collapsed twice. These style buses are quite narrow compared to their length. I wanted the bus to stand on its tyres, so it needed a stand that wasn’t visible. It took a while to get it just right. I had to use Dowling rods to secure it. I guess this all comes with practice. One tip I have learned from making cakes is that chocolate ganache is useful to use between sponge and icing. When this cake toppled the cake was one solid piece that simply fell onto the board – a buttercream layer may have been a different story!