As a business owner, your company name/brand is a fundamental element of your company. Not only does having your own domain name look professional, it also sets you apart from your competitors, who do not. Owning your own domain name means you can also receive a corresponding professional email to go with it.
Purchasing your own domain name is a great opportunity to build up your digital presence and develop your personal brand to influence the way potential customers view you. But do you own it? You might automatically say ‘yes’, but do you?
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