​The Havering Museum came about eight years ago thanks to a small band of local people. This included librarians and historians, who wanted a home to celebrate the rich history of Havering from pre-history to the present day. It acknowledges the achievements of local people while exploring how the areas that make up the Borough were formed and developed. The Museum, located in the old Romford Brewery building, opened in May 2010 and is completely volunteer led.​
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The summer months can often see things slowing down for many businesses. It's a chance to take some time off, perhaps get away from the usual routine and relax in a sunny location at home or abroad. It may even be a time for reflection and to see what you have done well so far this year and what you want to achieve before the year is out.  For other business owners, it’s time to roll up those sleeves and get ready for an upsurge in productivity as their services and/or products rely on tourism to bring the money in. Whatever your situation, the team at Perfect Layout hope that you are managing to squeeze in some relaxation and reflection time. 
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We ask, what has worked for you; what is special about your business and what you offer; and what you would have done differently if you had your time over again. It really does require minimal effort, as we come to you (or talk over the phone) to conduct the interview and you get to tell all our readers about your business. Who doesn’t want some free advertising?

It’s even more important for local businesses to get exposure, as often marketing budgets are small (or non-existent). That’s what we are trying to do; to create a sense of community. We believe that sharing such valuable information can motivate and inspire others, as well as assist them in finding solutions that they might not have thought about before.
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The team at Perfect Layout are not your typical website designers. We don’t only take instruction on how you want your website to look, build it and then leave you to it. We care about the businesses we work with and we strive to give you the best website for your business by asking relevant questions that others may not bother to query. We want to really get to know your business, understand where and how you want to grow and make sure that the website that we build for you caters for expansion.

If you are a local business owner and would like us to feature your company in our regular blog, get in touch with a member of the team today to arrange for your interview. Either call on 01708 578 015 or email us at hello@perfectlayout.co.uk

​The success of your website is determined primarily by its content. Good content is what sets your website apart from the masses and delivers the right message into the minds of your customers or audience.

Having clear, relevant and keyword-rich content that delivers the right message with power and conviction is the key to success. The content of your website should always begin with proper market research.

​Taglines and slogans that are customer-centric (focusing on the needs of the customer) are essential to capturing their attention. The content on your website should target your audience, engage them and persuade them to take action.
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Content marketing involves the creation and publishing of content and sharing that content in order to acquire customers. This information can be presented in a variety of formats, including blog posts, videos, white papers, infographics, case studies, and so on. Posting relevant, valuable and frequently updated information on your website will help boost your Search Engine Optimisation (SEO). It will also help by placing you in the position of an expert and allow you to build relationships with your audience professionally.
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Another important detail to keep in mind are long-tail keywords. These are keyword phrases that contain at least three words, and sometimes more. Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms. They are very specific to whatever you are selling. So, said more specifically, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Some businesses choose to include keywords relevant to their business in their domain name. This strategy works as long as the name is in line with the brand identity for the website. It is also important not to limit your business by choosing a name that is applicable for your business only in the short term. Let your 5 to 10 year business plan reflect where you want to be long term.

​One way in which to create relevant and powerful SEO keyword-content for your website, is through brainstorming. Try and put yourself in the position of your customers and think about the words they might use to search for the services and/or products you are offering. This process can be undertaken on your own or in a group.
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​Because algorithms are constantly changing, it’s paramount that you keep a fresh eye on the content of your site. If people are changing the way in which they search for you – the keywords on your website will need to reflect this too.

​Why not have a look at your site today and think through some of the keywords your customers might be using. Do they appear on the pages of your site?
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