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 Whatever you're doing this Halloween, why not take the time to reflect on how your website is functioning? We understand that it can be a daunting, frightening process, but having a list of things to review might make things easier. To get started, consider review and implementation of the following: Content is king - does your content have a clear strong message? Navigation - how easy is it for someone to get around your website? Social media - how strong is your online visibility on other platforms? Online citations - get your website linked to directories to show that you are a serious business... …need help with any of that? We offer affordable websites and services. Call us today on 01708 578 015, we'd love to help.
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 Last night Christine and I attended the HCCI networking event at the Queen’s Theatre in Hornchurch. We chatted with old aquantancies and had the pleasure of meeting new ones. The foyer was full of stands advertising their products and services and the Mayor of Havering, Michael Deon Burton, was in attendance, mingling with guests. Numbers seemed to be lower than last year, but it didn’t stop the chatter of attendees who were treated to free drink and a good selection of nibbles and desserts.
I had a little dabble myself and was blown away with the feeling of flying, falling and crashing into cars that weren’t really there. It was a lot fun and I can see why they are a popular party hire. I hope to be doing an interview with them in the near future, so watch this space to learn more about this exciting new company.
Consider joining the Havering Chamber of Commerce and Industry, it’s a friendly group that has regular monthly breakfast meetings with more daytime and evening events to be scheduled in the near future. It’s a great way to meet local business leaders and putting yourselves on their radar.  Since establishing the Perfect Layout business, the importance of networking is something that we regularly promote. We have no doubt that there is true value in this activity and by putting the effort in you will eventually get something back, i.e. – more business. On Monday 28 October, The Havering Chambers of Commerce and Industry (HCCI) is running a free networking event at the Queens Theatre, Billet Lane, Essex. It runs from 6pm to 9pm and includes:
The HCCI works in partnership with the London Borough of Havering and was formed over 20 years ago. It represents more than 200 different businesses that together employ over 2,750 staff. Its members are provided with networking opportunities to meet new customers, suppliers and business partners. If you are keen to expand your business and engage with likeminded entrepreneurs in Havering, why not pop along to this event to give it the once over? We’ll be there! Register for your free ticket https://haveringshowcase2019.eventbrite.co.uk  When I watch the summer come to an end, there’s always a sad sigh in my heart knowing that there’ll be a reduction in seeing the sun, the bright blue sky, and wearing open toed shoes.... But seeing Autumn wake up and spread her beautiful colours and warmth of a different kind, to me spells new opportunity. A new season and a fresh start. It’s natures way of egging us on to face new challenges and open new doors. Even the smallest of steps towards your goals is a good thing. The seasons are changing – are you?  If your business doesn’t have a dedicated marketing person making sure you’re getting maximum effectiveness from your website, it’s time to get one or get clued up on how to do it yourself. Google Analytics can deliver important insights about the performance of your website and will allow you to make refinements to your site and ultimately get more visitors and customers flowing your way. The word analytics may sound a bit daunting and technical, but the good news is that Google have made it easy to connect and set-up. However, many small and medium sized businesses don’t take this simple step towards understanding the figures generated by their site. It’s a process that can be undertaken by anyone, but if you feel its beyond your capabilities there are plenty of people, like us, who can help you. A bonus of tool is that it’s totally free to use. It’s often the case that free software comes with a price tag somewhere down the line, but on this rare occasion Google Analytics doesn’t. This powerful tool will enable you to learn all kinds of fascinating insights, for absolutely nothing. Once you’ve installed it, it will allow you to see a detailed analysis of the visitors to your website and where they come from. It will also reveal what they look at, how long they stay, your most popular content, what sort of device they’re using, even age, gender and their likes & dislikes. Importantly too it will show you the “bounce rate”, which is the number of people who navigate away from your site after viewing only one page.
For owners of small and medium sized businesses this is super exciting business information which, in a nutshell, tells you if your website is working for you or not. Other great insights include the ability to track the effectiveness of targeted social media campaigns. It will allow you to see which links have been clicked on to reach your site. You can even see which “keywords” are working for you and those that are not. Again, this is vital information that will help you to improve the use of “keywords” on the site. Google Analytics data is seen in an easy to read dashboard, which you then drill down into to get more detailed information. One of the few disadvantages is that there is so much potential information to see, it can become very time consuming. As a result, it’s worthwhile setting up Custom Reports and specific site Goals right at the start, so you go straight to the information that you’ll need. This blog only mentions a few of the brilliant business insights it can deliver. Why not give it a go and come back to let us know how you got on. |
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