Picture

BLOG

Want to learn more about how to have an effective website?
Let us enlighten you
WEB DESIGNERS WHO CARE
  • Home
    • FAQs
  • About
  • Services
    • Website design
    • Digital Marketing / SEO
    • Lead generation websites
    • Copywriting
    • Social media
    • Video
    • Corporate branding
    • Printing Services
  • Packages
  • Portfolio
  • Contact
  • Areas
    • Brentwood
    • Havering
    • Redbridge
  • Blog

It's Halloween!

31/10/2019

0 Comments

 
two lit up grimacing pumpkins in the dark
Whatever you're doing this Halloween, why not take the time to reflect on how your website is functioning? We understand that it can be a daunting, frightening process, but having a list of things to review might make things easier.

To get started, consider review and implementation of the following:
Content is king - does your content have a clear strong message?
Navigation - how easy is it for someone to get around your website?
Social media - how strong is your online visibility on other platforms?
Online citations - get your website linked to directories to show that you are a serious business...

…need help with any of that? We offer affordable websites and services.

Call us today on 01708 578 015, we'd love to help.
0 Comments

HCCI Showcase 2019

29/10/2019

0 Comments

 
logo for the havering chamber of commerce and industry
Guests at the HCCI Showcase 2019
Guests at the HCCI Showcase 2019
Havering Mayor receiving a cheque
Havering Mayor receiving a cheque
Last night Christine and I attended the HCCI networking event at the Queen’s Theatre in Hornchurch. We chatted with old aquantancies and had the pleasure of meeting new ones. The foyer was full of stands advertising their products and services and the Mayor of Havering, Michael Deon Burton, was in attendance, mingling with guests.
​Numbers seemed to be lower than last year, but it didn’t stop the chatter of attendees who were treated to free drink and a good selection of nibbles and desserts. ​
Mark Upward, Fuzzy Brick
Mark Upward, Fuzzy Brick
One exhibiting business that stood out for me was called Fuzzy Brick. They are a newly formed company that have ambitions to bring virtual reality programmes into the workplace as a training tool or a corporate team day activity.
 
The scope of what they do is amazing as they have plans to utilise the technology for a variety of people and different settings.
I had a little dabble myself and was blown away with the feeling of flying, falling and crashing into cars that weren’t really there. It was a lot fun and I can see why they are a popular party hire.
 
I hope to be doing an interview with them in the near future, so watch this space to learn more about this exciting new company.
We also caught up with Simon Lewin, from Building Legacies. He's our Business Growth Manager and a great mentor.
We really value attending local networking events like this. In addition to establishing and maintaining relationships with local businesses, it gets your brand out there and brings in more business. Success may not show itself straight away, but sowing the seed is key to receiving referrals in the future.
Christine Huntingford and Simon Lewin
Christine Huntingford and Simon Lewin
Consider joining the Havering Chamber of Commerce and Industry, it’s a friendly group that has regular monthly breakfast meetings with more daytime and evening events to be scheduled in the near future. It’s a great way to meet local business leaders and putting yourselves on their radar.
0 Comments

HCCI networking event

24/10/2019

0 Comments

 
Perfect_Layout_Digital_Marketing_meme for HCCI networking event
Since establishing the Perfect Layout business, the importance of networking is something that we regularly promote. We have no doubt that there is true value in this activity and by putting the effort in you will eventually get something back, i.e. – more business.

On Monday 28 October, The Havering Chambers of Commerce and Industry (HCCI) is running a free networking event at the Queens Theatre, Billet Lane, Essex. It runs from 6pm to 9pm and includes:

  • Complimentary Drink reception and buffet
  • Opening by the Mayor of Havering
  • Guest speaker: Andrew Blake-Herbert, Chief Executive of Havering Council
  • Networking Area
  • A wide range of businesses from the local community to engage with
  • Free Prize Draw for visitors
 
The HCCI works in partnership with the London Borough of Havering and was formed over 20 years ago. It represents more than 200 different businesses that together employ over 2,750 staff.  Its members are provided with networking opportunities to meet new customers, suppliers and business partners.

If you are keen to expand your business and engage with likeminded entrepreneurs in Havering, why not pop along to this event to give it the once over? We’ll be there!
​
Register for your free ticket https://haveringshowcase2019.eventbrite.co.uk
0 Comments

What new steps are you taking towards your goals?

21/10/2019

0 Comments

 
Picture
When I watch the summer come to an end, there’s always a sad sigh in my heart knowing that there’ll be a reduction in seeing the sun, the bright blue sky, and wearing open toed shoes....

But seeing Autumn wake up and spread her beautiful colours and warmth of a different kind, to me spells new opportunity. A new season and a fresh start. It’s natures way of egging us on to face new challenges and open new doors. 

Even the smallest of steps towards your goals is a good thing.


The seasons are changing – are you?
we can help you...
0 Comments

What are Google Analytics and why does my website need to be connected to it?

14/10/2019

0 Comments

 
colourful google neon sign in a shop window
If your business doesn’t have a dedicated marketing person making sure you’re getting maximum effectiveness from your website, it’s time to get one or get clued up on how to do it yourself.
​

Google Analytics can deliver important insights about the performance of your website and will allow you to make refinements to your site and ultimately get more visitors and customers flowing your way.

The word analytics may sound a bit daunting and technical, but the good news is that Google have made it easy to connect and set-up. However, many small and medium sized businesses don’t take this simple step towards understanding the figures generated by their site. It’s a process that can be undertaken by anyone, but if you feel its beyond your capabilities there are plenty of people, like us, who can help you.

A bonus of tool is that it’s totally free to use. It’s often the case that free software comes with a price tag somewhere down the line, but on this rare occasion Google Analytics doesn’t. This powerful tool will enable you to learn all kinds of fascinating insights, for absolutely nothing.

Once you’ve installed it, it will allow you to see a detailed analysis of the visitors to your website and where they come from. It will also reveal what they look at, how long they stay, your most popular content, what sort of device they’re using, even age, gender and their likes & dislikes. Importantly too it will show you the “bounce rate”, which is the number of people who navigate away from your site after viewing only one page.
person in rabbit mascot jumping near road side
What's the bounce rate of your website?
Consider for a moment the “bounce rate”. If your data is showing you that a high number of visitors are leaving after only viewing the home page, for example, you may come to the conclusion that your home page is not delivering the information visitors want. As a result, you should review the content on that page and take time to consider how it could improve.
​
Think also about how you could combine that “bounce rate” information with the knowledge of where those lost customers have come from. Imagine if your business is in Brentwood, but lots of the visitors who “bounce” from your site are from Romford; what could you change on the site and in your business to turn all those disappearing Romford visitors into customers?
For owners of small and medium sized businesses this is super exciting business information which, in a nutshell, tells you if your website is working for you or not.

Other great insights include the ability to track the effectiveness of targeted social media campaigns. It will allow you to see which links have been clicked on to reach your site. You can even see which “keywords” are working for you and those that are not. Again, this is vital information that will help you to improve the use of “keywords” on the site.

Google Analytics data is seen in an easy to read dashboard, which you then drill down into to get more detailed information. One of the few disadvantages is that there is so much potential information to see, it can become very time consuming. As a result, it’s worthwhile setting up Custom Reports and specific site Goals right at the start, so you go straight to the information that you’ll need.
​
This blog only mentions a few of the brilliant business insights it can deliver. Why not give it a go and come back to let us know how you got on.
0 Comments

    Topics

    All
    Blogging
    Branding
    Calls To Action
    Client Case Studies
    Content
    Data Protection
    Digital Marketing Strategies
    Domain
    Emails
    Google
    Guest Post
    Interview With...
    Lead Generation
    Meme
    Mobile Responsive
    Networking
    Organic Search
    Pay Per Click
    Professional Email Address
    Question Of The Week
    Search Engine Optimisation (SEO)
    Seo
    Social Media
    Video
    Website Design
    Website Maintenance

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    September 2016

    RSS Feed

Picture
Picture
Picture


Perfect Layout Digital Marketing
Suite 104, 12 Southend Arterial Road, Romford, Essex, RM3 0BX

Website designed by Perfect Layout Digital Marketing

Hours

M-F: 9am - 5pm

Telephone

01708 578 015

Email

hello@perfectlayout.co.uk
Copyright © 2018 Perfect Layout Digital Marketing
All rights reserved | 
Blog policy | Privacy Policy
​Photography by Cyrus Mehta
Website Design | Digital Marketing / SEO | Lead Generation Websites | Blog and Copywriting | Social Media | Video
​
Domain Registration | Corporate Branding | Printing Services
  • Home
    • FAQs
  • About
  • Services
    • Website design
    • Digital Marketing / SEO
    • Lead generation websites
    • Copywriting
    • Social media
    • Video
    • Corporate branding
    • Printing Services
  • Packages
  • Portfolio
  • Contact
  • Areas
    • Brentwood
    • Havering
    • Redbridge
  • Blog