Every year the team at Perfect Layout get out of the Essex area to be inspired, take in original ideas and the latest trends and make some new connections. Watch our journey below!
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Today the Perfect Layout team, had a great time experiencing something new. We participated in another excellent course run by Building Legacies, called ‘Live video streaming – getting camera confident’. Delivered by VeenaV, it was a lively, practical course that packed in information about the how's and why's of the process.
On many social media platforms, the use of videos is nothing new. You see them all the time and can range from animals doing the funniest things, to people on the other side of the world showing you how to catch a fish in a coconut (random – but so interesting!).
The Perfect Layout team - posing for the camera with Veena V and Simon Lewin, Building Legacies
For social and business interactions, the effectiveness of video is continuing to grow and if a picture is worth a thousand words, a video is worth much more. Our video blog, outlines the variety of different ways that video can be created. Just a few of the advantages of implementing this are: expanding your audience, getting your brand seen by more people, increasing the number of users to your website and gaining customer loyalty.
Streaming your video to a live audience may not be everyone’s cup of tea, but with some planning and creative thought, it could be the winning ingredient to improving your online presence.
So did we learn anything today? Absolutely! Whilst being in front of the camera isn’t ‘my thing’, the bottom line is that your marketing strategy should involve the use of video (in some shape or form) particularly if you want to reach out to a different audience.
With research, practice, planning and some creative thought – you can get your first live video posted in minutes. If we can do it – so can you!
Check out our first Facebook live stream today.
Remember, remember the 5th of November - Happy Guy Fawkes Night!
Stay safe at firework displays.
Yesterday, I attended a social media course run by Building Legacies. Renee Wallen was the trainer and she covered various topics that included content marketing, SEO, and social media platforms; LinkedIn, Instagram and Facebook.
I must be honest and admit that engaging on social media platforms isn’t my first passion. Our Perfect Layout team consists of an excellent social media duo which means that I can spend more time doing what I love, which is creating wonderful websites!
However, just because this task doesn’t make me leap out of bed in the morning, doesn’t mean I can’t see the amazing value and positive impact it can have on a business. In the blink of an eye, it can spread your news to a vast, wide reaching audience and open up the door to clients you might never meet face to face.
There’s no getting away from the fact that building a business from scratch will bring forth certain challenges. Coming out of your comfort zone may make you start sweating and feeling nervous, but is a must if you want to grow your business and your self-confidence.
Just a few advantages of being on social media are:
- You get to learn new things
- You can engage and build relationships with customers
- You can share your knowledge and opinion
- You can get seen by a wide, varied audience
- It’s a flexible process that you can connect with at any time, in a variety of ways,
from your mobile phone
- You can increase the business coming to your virtual shop window
So what have you got to lose? Investment is key!