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 One of our objectives for 2023 has been to help raise funds and awareness for a local charity. Saint Francis Hospice – a local charity that cares for people in our community with palliative and end of life care - fell under our radar, mostly due to the wonderful Andy Furneaux and his amazing talent as a Fundraiser.
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 We love working with Mitchell’s Miracles! They have been our client since 2021 and we have had the pleasure of building them a brand new website as well as offering them ongoing maintenance. Based in Romford, this children’s charity, uniquely offers emotional and financial support to families across the UK, with children that have Neuroblastoma, a rare form of cancer. Founded in 2013, by Kristel Huth, their mission was, and continues to be two-fold; to raise much needed funds, as well as raising awareness about the disease across the UK. To show our support and admiration for the endeavours of this small team, we have sponsored their latest event – a family fun day with a Super Hero theme. Taking place on the grounds of Campion School, Wingletye Lane, Hornchurch, it promises to be an action packed day with live music, refreshments, stalls to peruse, rides, acts and lots, lots more. Doors open at 10am, with curtains down at 5pm. The weather promises to be a little cooler, which means that everyone will be able to enjoy the activities even more. So why not make time this Saturday 17 June and head along for some fun whilst also doing something wonderful for an awesome charity.  Christine and Tracey with fellow Saint Francis Hospice skydivers Well, after what feels like a long month waiting for our new jump date to come around – we are proud to announce that our skydive for Saint Francis Hospice was successfully achieved yesterday – 11 June 2023. Christine and I have approached this day with nothing but excitement and relish at the thought of doing something amazing for an incredible charity and we were not disappointed.
 Podcasting is the practice of recording an episode or series and then distributing it as an audio file using RSS feeds to the subscribers. These recordings may be uploaded or streamed to channels like Spotify, Google Podcasts, or directly on your website.
Today, there are more than four million registered podcasts worldwide, ranging from relationship advice, news, celebrity gossip, movies, legal, book reviews, finance, how-to's, and kids' topics. According to Statistica, the number of podcast listeners is expected to hit the 100 million mark by 2024.  A massive thanks to everyone who has taken the time and effort to donate to our fundraising efforts so far! We're really feeling the love and are absolutely delighted to have surpassed our aim to raise £1,000. We're also really excited about having the opportunity to raise the profile of our Sky Dive by appearing in the Romford Recorder recently. If you're reading this for the first time, it's not too late to get involved and donate whatever you can spare by going to our Just Giving page.   Google Ads help you create brand campaigns, which establish credibility and authority and in turn enhance online visibility. Your customers can connect with you in various ways, such as navigating your website, watching your videos, commenting on your blog, or communicating with your personnel.
It only seems like yesterday that we were talking to Andy Furneaux, from Saint Francis Hospice, about how we could help the hospice raise some much needed funds. With just under a month to go our excited anticipation of what's to come, gathers momentum. Whilst Christine is a veteran (she's sky dived once before whilst backpacking around New Zealand!) I'll be leaping for the first time. We're proud and honoured to be undertaking this fund raiser for Saint Francis and have so far raised a whooping £1,200! Help us to continue smashing our target by going to our Just Giving page today. You can also share news of this post by clicking on the buttons below.  Following our recent tour around St Francis Hospice with Fundraiser, Andy Furneaux, we were struck by the awesome work and provision this organisation does for so many residents of Havering and the wider communities. None of us knows what tomorrow may bring and in the event that our health is compromised, being cared for by professional, passionate staff in a loving, clean, warm environment is something that should be available to all. Unfortunately, less than 30% of their funding comes from the NHS and Government combined and the remainder is made up from donations and fundraising activities. So today we’re announcing our intention to join the list of fundraisers, past and present and raise some much-needed funds for this amazing charity by jumping 10,000 feet out of a plane! We’ll be joined by the lovely Andy (pictured above) who has never jumped before and despite his terror, is ready and willing to give it a go! Help the Perfect Layout team raise £1,000 for Saint Francis Hospice!
 Just over a year ago we did an Interview with… Saint Francis Hospice. One of their Fundraisers, Andy Furneaux, was kind enough to tell us about the amazing work the hospice does for thousands of people, year in, year out.
St Francis Hospice is well-known across Havering, beaming its brightly coloured orange and messages of hope, care and love in the community. Our health can be compromised at any time of life and the caring professionals of this hospice regularly look after people of all ages; whether that’s at some point of their illness or at their end of life.  Many businesses have boomed since the evolution of the internet and with a growing number of internet users, many businesses are taking the opportunity to promote their business online through various marketing methods, including blogging.
Creating a website and building an online shop is not the sole source of bringing people to your business. Building an online presence through being active online or on social media is also not enough. However, by providing valuable content through blogging, the possibility of your website gaining more visitors can increase tremendously. So how does blogging benefit your business?  If you own a business website, you might have stumbled upon search engine optimization (SEO) in your quest to market your business effectively. Four facets make up a successful strategy in SEO: content, keywords, meta tags, and backlinks. But what are backlinks and why are they important?
 This month, our ‘Interview with...’ is with Peter Lynagh of ABLE Academy. Keep reading to find out how the Academy for Business Leaders and Entrepreneurs enables businesses from humble beginnings to attain substantial and consistent growth to enable a successful exit?
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 This month, our ‘Interview with...’ is with Stuart Marshall of Oakleaf Insurance. He works for a business that helps policy holders get the best out of their claims and receive what they are fully entitled to. Keep reading to find out more.
 Now more than ever, businesses are looking to reduce their costs and save money. We’ve responded by offering discounts on two of our services that we think will make a difference to how your website performs.
 Data is the most valuable asset when growing a website for businesses, whether big or small. In 2005, Google started offering Google Analytics, and in 2006, it made it accessible to everyone. After that, more and more features were added until a newer version came out in 2012 called Universal Analytics.
Finally, in 2020, Google launched Google Analytics 4 to provide its users and business owners with a streamlined method of collecting data.  Time and time again, we talk to potential clients who are in the dark about how well their website is performing for their business. We are continually astounded by the fact that they are spending money each month on website support, digital marketing and paid for advertising yet have not idea where their leads are coming from. Is this you? Don't worry, you really aren't alone!
 Search engine optimisation (SEO) is one of the most popular digital marketing strategies used today, as it allows you to boost your online visibility and gain organic traffic. Whilst there are many ways to implement this, your site content will be a key area to focus on since this will help you attract users and gain credibility.
As they say, content is king in marketing, and the same principle applies to SEO. So, to make sure that you always deliver fresh content to your audience, why not start a blog on your site. Check out some of the top SEO benefits of doing this, and it may convince you to give it a go.  A website is an essential ingredient in the recipe for a successful business. However, a weapon can only be as good as its wielder. Without proper planning and maintenance, a website will not function the way you want it to. It’s not easy to engage audiences with subpar content and a poorly designed website; a good website design can affect your business positively in various ways. Scroll down to learn more about them.
 Designing a website is not the end of the digital marketing process. In reality, the work is just about to begin. Conducting a regular review of your business website is important for various reasons. Keep reading to find out what those reasons are.
 Not the one you pair with milk. Website cookies help protect your privacy when browsing the internet. However, allowing cookies means you permit websites to remember you, your logins, and other web visits and that can be a treasure chest for criminals.
 If you are someone new to understanding digital marketing, you will want to start as efficiently as possible. It is important to use the proper tools that are relatively easy to learn that will help you get known by clients that need your products or services.
Google has a variety of services that you can use, some for free and other paid for services that digital marketing novices can use. Here are the top Google tools that we recommend you use for your business.  Digital marketing is an integral part of any growing business. Your website’s interaction with users plays a big role in where Google will rank your site. Websites need to engage their audiences and thus should be well-designed. User-friendly navigation is also important in sparking and maintaining customer interest. Keeping reading to learn more about the 7 signs we have identified that will let you know whether or not it's time for you to redesign your website.
 Mitchell’s Miracles is a Romford based children’s charity actively seeking to raise awareness of childhood cancer, Neuroblastoma. In addition to educating the UK public about this rare disease, they actively fundraise to provide financial support to families and provide emotional assistance.
This month we are delighted to be interviewing Kristel, founder of Mitchell’s Miracles. |
