If you thought that GMB was shorthand for a trade union, think again! In the modern age it’s much more likely to be a reference to Google My Business.

You may feel that people “google” your business all the time, but do they always find you? Google’s free product Google My Business (GMB) is incredibly useful for helping people discover you and for putting your name on the first page of search results. 

So, yes you do want to be on Google My Business.

When you click on one of the named business it will take you through to their individual GMB listing, containing more information including a location map and often a photo, video, blog and lots of useful info.

1. Achieving prominence in search results
A listing can help your business to stand out in search results, and can help people to find your business, whether it’s online or offline. Your objective should be to get into the top 3 search results, which is where factors such as review scores are important.

2. Local search for local services
If you want to improve your chances in local search results, then a GMB listing is the key. Research shows that 46% of all searches are for local businesses while the “3 pack” format of results now appears in 93% of all local searches, so you have to be there!

3. Searching on your mobile
Most local search is now done on smart phones and GMB listings dominate mobile search results.

4. Make it easy for customers to find you
GMB listings provide a quick snapshot of your business. Maps, opening times, images and reviews all help searchers quickly decide whether they should visit you.

5. Think about your competition
If you’re annoyed that your competitors always appear in searches and you don’t, it’s because they have a GMB listing. Something as simple as that will mean they’re getting some of your business, unless you get on GMB yourself.

6. Gives you credibility
Users are accustomed to seeing these profiles, and it can lend some credibility to your business. Listings look professional and provide key information that helps people to decide whether you’re a credible business or not.

7. GMB has amazing features
Google are constantly updating their GMB features, so you can now add all kinds of fabulous elements to your listing, not just photos but videos too. Videos are a great way of educating customers and really help them make buying decisions.

As with everything on the internet it pays to keep your GMB listing fresh, so make sure to add seasonal special offers, events information, and to add regular blog posts. They all help in making you easier to find and to ensure you appear in the “3 pack”.

8. Free and Easy
Google My Business is free and easy to set up, but if you don’t have the time or feel you don’t have the skills it’s second nature to our digital whizz kids at Perfect Layout. 

If you are unsure or don't have the time to set up your GMB, give us a call, we can help you get your business visible online.​​

When a visitor lands on your site, you’ve literally got seconds to impress them and get them engaged with what you have to offer. This is the whole point of a landing page. But these days, people are so used to seeing rich media content on the internet that, quite frankly, text content often doesn’t keep them engaged.

Embedding a video on your website will not only increase the length of time that visitors stick around, but also, the number of conversions to paying customers, which, ultimately, is what SEO is all about.

Cons of using videos on a landing page
1. A low-quality video or poor video execution could possible cheapen your brand and offering
2. A video can be an overkill or a distraction when it's too long
3. An autoplay video might be annoying for users if the website is visited frequently by your prospects and customers.
4. In some instances, an image (meme, infographic, etc.) can be more interesting than a video, especially if your target demographic is less inclined to pay attention to videos.
5. Producing top-quality marketing videos will require hours of learning a new skill set.
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There are many different types of video content you can use. To give you a flavour of the different types on offer – here is a short list explaining some of them:

​call us on: 01708 578 015.
 
​email us at: hello@perfectlayout.co.uk

...or why not find out more by watching our video that explains our digital marketing services.
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SEM refers to paid search marketing in the search results. We can define SEM as serving an advertisement to a user using a search engine based in their query. For example, for a user who searches for a query, we can bid on certain keywords which match algorithmically to the user query and serve a text ad to them.

Search engine ​marketing has grown exponentially over the past decade. Google AdWords is the most popular paid search platform used by search marketers followed by Bing.​
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Social Media Marketing is a method to increase traffic and promote your content, product or
service using social media platforms like Facebook, YouTube, Instagram, Twitter or other
social media apps. We can term Social Media Marketing as the process of using the potential
of social media to leverage the value of your business.

Content Marketing is promoting free or additional value to your targeted audience or users
that you already have. Good content either should provide information [that the user is
looking for to solve the problem], inspiration [So people can get inspired to buy or use the
product service to solve the problem.] or entertaining so that user will stick to the content for
better click through rates.

​Writing a blog, making video contents, creating a podcast can be few examples of Content
Marketing.
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Email marketing is a workhorse of digital marketing as you can deliver a highly personalised
experience, multiple times on a scale through email. The main advantage of an email marketing
is that you precisely know how many emails have been delivered, opened or clicked upon.
Tying up these numbers with revenue metrics, the numbers will have a big meaning to your
email marketing campaigns.

Example of email marketing can be sending promotional emails, email with offers or discount or
thanking customers or users for using the product or can be used to provide inspirations to try
your product or services. Some of the popular automated email marketing tools are MailChimp,
Constant Contact, drip and convert Kit.

Social media should be part of your digital media strategy, if you want your business to grow this year. As with all aspects of life, you can choose two paths:
1) to wing it and hope that the path that you follow will work out OK.
2) Set yourself goals and have a plan in place ,which enables you to carry out those steps that lead you to your goal.
​
For business marketing, goal setting is a must, and within that social media should be included. Sometimes it can be difficult to define what your objectives should be. To help you out, here are some of the most usual social media goals to think about:
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Revamped website for Antino and Associates
 
One of our most recent clients came to us seeking help with his current site. It was old fashioned, clunky and outdated. Whilst the content was good, it was too technical, and it wasn't the right tone for their ideal clients.
 
Based in Chelmsford, this Chartered Surveyor wanted a website that highlighted his skills to do with: party walls, injunctions and being an expert witness. The owner works across the UK and wanted his website to reflect this, whilst giving focus to East London, Norfolk, Cambridge and Essex.
 
We worked with him to achieve a website that was attractive to all. It needed clear navigation, relevant images and monthly blogs. His site went live 30 August and all of the keywords we are monitoring are already ranking well. Happy days…
 ​

​​Last month, one of our clients reached their one-year anniversary. Arco, run a central heating and plumbing business in Collier Row and have clients across, Romford, Upminster, Gidea Park, Chelmsford, Shenfield, Billericay, Brentwood, Harold Wood and Dagenham.
 
They came to us wanting their site to be more visible. Their previous website had been built by a big, well known, website provider. The previous website did not rank highly and neither did it generate new business leads.

​This company is now visible on page one for the following search terms: central heating Romford, central heating Dagenham and central heating Upminster. We are still working with them on implementing some basic digital marketing strategies.
 
But what’s holding them back, I hear you ask? Are there actions that we should have taken but failed to do? No. The truth is, that like many businesses, there has got to be time put aside to work on the business. If not, the results just won’t be as they should be.
 
We are passionate about what we do. We get excited when websites we’ve worked on show up on organic search in the number one spot or within the map pack. Our job is to ensure that this continues to happen and by working alongside our clients (however busy!) we know that this will become a reality. Watch this space…

We'd love the opportunity to do SEO for your website, or to discuss how we can bring more leads to your door with no upfront costs to you. Call us on 01708 578 015 today!

Regular readers will be aware of us advocating the power of networking. If you want to grow your customer base, build relationships with local businesses in your area and get your name and face recognised - regular networking should be on your list of things to do.
 
As a consequence of presenting at a recent networking event, Perfect Layout Digital Marketing was invited to give the same presentation at another networking group called the Hornchurch Professional & Business Association. It is open to all business and professional people in Hornchurch and surrounding areas and has been in existence for over 70 years.
 
We felt honoured by the invitation and made to feel immediately at home by the Chairman, Robert Copeland, and Secretary, Ian Gorsuch. We sat down for a delicious three course lunch and got to know the members. It was an informal occasion, with conversation that went from business talk to deep discussions about the current performance of West Ham football club.
 
Our presentation followed. We gave the guests four practical exercises to do on their mobile phone. The aim, to reveal whether their website was visible and working to bring in new leads to their business.
 
Here are the four tests. Check to see how visible your company is. In your browser…
 
1. Type in your business type and location, i.e. plumber Romford. Where is your business listed? If it is not on page one, you have an issue with the content on your site.

2. Type in your exact company name i.e. Perfect Layout Digital Marketing – is there a Google My Business listing for your company. If you haven’t got one, you are missing a digital marketing trick.

3. Looking at the organic results of this page. Is your business listed in external directories? If they are not, we recommend that you invest time in creating them, they are a valuable asset for your online visibility.

4. Does your company have a blog/news section? If you don’t, you are missing out in enriching your site with new, fresh and relevant content for your audience. These blogs are additional ways of reaching customers via your website.
 
There was mixed feedback following each of these exercises. Participants were:
 
 - surprised to see how invisible their company was when searched for locally
 - happy to view their google my business profile
 - in the dark about their business being listed on local directories
 - accepting that they were not posting regular content to their customers
 
If you have just done the same test and found that your business is missing out on some or all of these points, get in touch with the Perfect Layout team today to see how we can help.
 
Interested in joining this informal networking organisation? For £160 per year, you will have the opportunity of mixing with some friendly, local business owners. Membership is for one person, but if you are unable to attend, you are welcome to send someone in your place. In addition to a lavish lunch, once a month, there is the chance to mingle and discuss the outcome of that afternoon’s presentation.
 
For further information contact Ian Gorsuch: IGorsuch@hwca.com
​

​​Social Media Integration
​Do you want to grow your market and reach a broader audience?  Then the key is to integrate your business into social media.  Social media channels and your website should work together to promote your online brand. Opening accounts in these platforms is completely free. They are a very good tool to increase your popularity and online presence.
 
Add links to your social channels from your website to increase the chance that search engine users will find your website.
 
Being active on social media channels can help build (or retain) a solid audience. Post regularly and keep your audience updated on your products and services as well as what's new on the market.
 
Unless you are able to do it yourself, marketing requires a lot of time, effort and money. But when it is done correctly and consistently across the various channels, it can be extremely powerful and rewarding.
 
Getting your brand, marketing strategy, website and social media platforms to where you want them to be, takes time and a lot of effort. If you are a small company, it might be worth considering hiring external professionals to help you.

If you want to know more about this important topic read our blog How important is branding for my company?

You might also like: 50 meticulous style guides every startup should see before launching by Canva.

​3) Evaluate your existing digital marketing channels and assets. Which ones are you using? Should you be on others?
The digital landscape changes quite often, so it’s a good idea to do your homework and find out what is out there, who is using it, why are they using it and if it’s a method that will fit in with your business. Not all platforms or assets are right for every business.

7) Bring it all together.​
It’s never too late to start implementing a good digital marketing strategy for your online business. A combination of owned, earned and paid for media can often give you better results.

​Remember to plan ahead (as much as is realistically possible) and schedule regular meetings to evaluate the impact and performance of what has gone out. What lessons have you learned? Going forward, does the marketing plan you have in place need to be tweaked?

Digital marketing checklist: 

  - Profile of your buyer persona
  - One or more marketing-specific goals
  - An inventory and audit of your existing owned, earned, and paid media
  - An owned content strategy plan
  - Social media marketing plan
  - Ideas of how you can create earned content
  - A budget and plan for paid for content (advertising)

Have you got everything covered? We’d love to hear how you plan and action your digital marketing strategy. Leave a comment below to get the discussion started.

​Search Engine Optimisation, also known as SEO, is the techy way of describing how to make the most of a website’s online visibility. Imagine you have purchased a house that was in desperate need of repair. How would you go about getting it to look it’s best?
 
There are various things that you could do. You could: replace the windows, build an extension, re-plaster the walls inside out and landscape the garden. After completing these jobs, the house would serve better as a home. It would also be more comfortable and functional. That’s what SEO is. It’s a way of making the purpose of a website work better and be found by people looking for it.

If you have a website, blog or online store, SEO can help your business grow and get your business found online. SEO techniques vary. It’s a good idea to make sure that you put in place the  basic strategies and check them regularly. The process of optimisation is not a one-time process. It requires regular maintenance and fine tuning alongside continuous testing and monitoring.
 
SEO can increase the quality of a website by making it user friendly, faster and easier to navigate. In today’s competitive market, undertaking SEO is more important than ever. Search engines serve millions of users per day. They look for answers to questions and solutions to their problems. The job of a search engine is to come up with the best options for its users. When applied correctly, good SEO will bring in online traffic and grow your customer base.

​The following is a list of some SEO techniques that you can apply to your site:
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​If your competitors appear above you in organic search, it’s likely that they are applying SEO techniques. If it can work for them, it can work for you too. Invest time doing it yourself or employing someone to do it for you.

​Backlinking is a key feature of Search Engine Optimisation. Also known as ‘incoming links’ and ‘inbound links’. This is when a link from an external website is directed towards yours. Websites that link to a variety of authoritative sites will rank higher in search engine results pages compared to those who have links to sites that are not as powerful. Getting it right is key.
 
If you have inbound links on your site that don't relate to the content on the page, they will be considered irrelevant. Your website could be penalised. The higher the relevancy of inbound links, the greater their quality.

Linking to related articles, or pages, on your own website helps search engines better understand the importance and topical focus of each page. Creating links this way assists Google in determining the relevancy of your website. The more people like and share your content, the more visibility you’ll receive from these social media channels. As you develop quality backlinks, it will help to boost and sustain your rankings over the long term.​

​Complete the page title, page description and meta keywords for each page of your website. Search engine algorithms select websites with keywords that match the users search terms.

It’s important to continually review the movement of your website.  Where does it sit alongside your competitors? You will achieve good results if you consistently undertake these SEO principles. A common mistake is to focus on the quantity, rather than the quality, of backlinks. If you’ve ranked for a particular keyword, there is no need to build excessive backlinks to that page. Google can detect if a site is gaining links at an unreasonable pace. Building links too fast is like waving a red flag that can potentially get your website closed down. If you want to maintain your keyword ranking, try to expand your inbound links to the various pages on your site. This strategy will diversify your backlinking profile and increase your website authority.

If this sounds confusing, fear not. The team at Perfect Layout Digital Marketing, would love to help fix your website with some SEO TLC. Give us a call on ​01708 578 015

​The success of your website is determined primarily by its content. Good content is what sets your website apart from the masses and delivers the right message into the minds of your customers or audience.

Having clear, relevant and keyword-rich content that delivers the right message with power and conviction is the key to success. The content of your website should always begin with proper market research.

​Taglines and slogans that are customer-centric (focusing on the needs of the customer) are essential to capturing their attention. The content on your website should target your audience, engage them and persuade them to take action.
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Content marketing involves the creation and publishing of content and sharing that content in order to acquire customers. This information can be presented in a variety of formats, including blog posts, videos, white papers, infographics, case studies, and so on. Posting relevant, valuable and frequently updated information on your website will help boost your Search Engine Optimisation (SEO). It will also help by placing you in the position of an expert and allow you to build relationships with your audience professionally.
​

Another important detail to keep in mind are long-tail keywords. These are keyword phrases that contain at least three words, and sometimes more. Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms. They are very specific to whatever you are selling. So, said more specifically, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Some businesses choose to include keywords relevant to their business in their domain name. This strategy works as long as the name is in line with the brand identity for the website. It is also important not to limit your business by choosing a name that is applicable for your business only in the short term. Let your 5 to 10 year business plan reflect where you want to be long term.

​One way in which to create relevant and powerful SEO keyword-content for your website, is through brainstorming. Try and put yourself in the position of your customers and think about the words they might use to search for the services and/or products you are offering. This process can be undertaken on your own or in a group.
​

​Because algorithms are constantly changing, it’s paramount that you keep a fresh eye on the content of your site. If people are changing the way in which they search for you – the keywords on your website will need to reflect this too.

​Why not have a look at your site today and think through some of the keywords your customers might be using. Do they appear on the pages of your site?
​

F​or many businesses, social media is an indispensable tool for finding and engaging with customers, improving sales, advertising and promoting products and services as well as gauging trends and offering customer service.

Social media has a significant role in helping businesses as it:

• facilitates communication with customers thus enabling the blending of social interactions on e-commerce sites.
• offers the ability to collect information and thus helps focus marketing efforts and market research.
• helps in promoting products and services by enabling the distribution of focused, timely and exclusive sales and coupons to would-be customers.
• can assist in relationship building, such as through loyalty programs linked to social media.

Christine Huntingford, CEO, Perfect Layout Digital Marketing will be one of the guest speakers at the Havering Chamber of Commerce and Industry’s (HCCI) breakfast meeting this Friday (13 July). She will talk about how businesses need to invest in their website and digital marketing; in order to stay ahead of the competition. Breakfast meetings are free to members and guests are welcome too.

Tip 4 – create different device campaigns
It’s common that households today have multiple laptops, tablets and smartphones that cater for the uses of all the family. According to KISSMetrics, “over 40% of smartphone users watch TV while browsing a smartphone.” Because people are now adept at multi-tasking on this level, it’s important that marketing campaigns are adjusted to take into account the device, location and time of day of the end user. This way, you will be able to maximise your return on investment by delivering content that is relevant to different members of your audience.
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Tip 5 – send out timely alerts
Have you ever found yourself checking your phone even when it’s not made one of those little ‘ping’ noises? Well you’re not alone. If you have done your research and truly know your audience and the time they would like to receive these alerts, take advantage of people wanting to look busy by sending out notifications of your latest discounts, savings or next big event.

Please note that this list is not exhaustive and is offered as a starting point to help businesses create a strategy.​

​So we landed in Las Vegas yesterday afternoon for this year’s annual conference. It’s the first year that we are attending. As with any industry conference, you have to decide which are the right ones for you. You need to evaluate what you are going to gain from it and consider whether or not it will see a return on your investment.

We knew that this was the year that we were going to make it to Las Vegas and that it would tick all three boxes. Whilst we could have saved ourselves the expense of the trip, and watched the online videos when they became available, we decided that we had to be there to gain the most from the experience. It was time to head on over to meet our peers face-to-face, share our experiences and learn from theirs.
​
The 10-hour flight passed quickly (thanks Virgin for your stream of food and drinks - though your entertainment system’s touch screen was frustrating to say the least!). The two-hour wait to make it through passport control was not so much fun. By the time we got to our hotel, we were feeling the strain of the long day. 

A little siesta helped recharge the batteries and we soaked up the bright, brash adult theme park that is Vegas. The temperature was high and the desert wind felt like someone was blowing a hairdryer over our bodies as we walked the strip - it took some getting used to!

Today, our bodies have adjusted to the US time-zone. We have explored the hotel and got our bearings for the conference tomorrow. There are plans on the Facebook group to meet up with delegates later and we can’t wait…

These next few days, will bring us up to speed with digital marketing changes and give us the opportunity to immerse ourselves with experts who have walked the path that we are walking on. We hope to make new friendships, some that may last a lifetime.

Sometimes you have to take a leap of faith and trust that things will work out and we can already feel that this will happen.
​
We will keep posting on our learnings and adventures, so watch this space!

Christine Huntingford, CEO, Perfect Layout Digital Marketing will be one of the guest speakers at the Havering Chamber of Commerce and Industry’s (HCCI) breakfast meeting in July.

Many business owners are busy working ‘in’ their business and rarely take the time to work ‘on’ their business. Are you one of them?

When was the last time you really looked at your website? Does it really work for you in the way that you want it to - i.e. are you getting leads from it? Do you know how easy it is for potential customers to find you? Is your social media activity where it should be?

We all know that there is more that we can, and should, do. Often the, ‘time thief’, prevents us from taking action. But there are simple and relatively quick things that you can implement (if you haven’t already) that can make a big difference. Some elements cost you time, not money. And those that do cost money, can be scaled to what is affordable for you.
​

Come along on Friday 13 July to the Havering Museum in Romford and join the members and guests of the Havering Chamber of Commerce and Industry to hear Christine share ways for you to check if your website is easily found (or not) and things that you can implement quickly.

The meeting starts at 7:30am for networking and the speakers will be presenting between 8am and 9am. There is a further opportunity to network until 9:30am.

​Guests welcome: £10 on the door.
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If your business has a website, it is important not to see yourself as a stand-alone island with no links to other shores. If you want your island to be successful it needs to have connections with other islands that are well connected too.

In other words, having your website is just one of the steps of having a good online presence. However, it is imperative to take the time to list your business on other online directories too; so that they not only promote your services, but also add authority that you’re a current and valid business to approach.

When creating your listing on directories, like Thomson; on websites like NetMums, or on social media platforms like Facebook, you should include as much information about your business as possible. This includes giving obvious information such as your name, address and phone number (NAP).

Google My Business has made many changes to their features (read our article: What's new with Google My Business?). All businesses should list their information on it as a starting point in creating citations.

Why is it worth taking the time to cite your business on directories?
It allows you to be found by a greater number of customers through search engines like Google.  The more directories your business is cited on, the better chance you will have for your business to rank highly in organic search.
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With the majority of users turning to their mobile device to look for products, information and services, online directories help facilitate being found at any time, from anywhere. Do you want to miss out on potential business because you didn’t take the time to invest in this digital strategy?
Each directory company will offer different features, but this is what you may be asked to provide:

• Business Name, Address, Phone Number
• Description of the business products / services
• Opening hours
• Media relating to the business (photos or videos)
• Methods of payment accepted
• Reviews/Ratings
• Links to the company website and social media platforms
• Blogs

Listing a business on a directory is not difficult, but it can be time consuming. If you choose to give it a go yourself, make sure you do the job properly. If you don’t, it could affect your income, online rankings as well as your reputation.

Follow these tips to ensure that search engines, like Google, view you as a business that’s real and trustworthy and ultimately worth ranking:

• Be accurate with what you write. Your NAP should be consistent across all directories
• List your business once per directory
• Keep track of where your business is cited. If what your business offers changes (hours, phone number etc), then this will need to be reflected on your citations
• If reviews or complaints are written, have a strategy of how you’ll be alerted to this.  Good customer practice is to follow up on all comments and actively engage with people

Remember, citations that are accurate will help your business get noticed. So what are you waiting for?

If you don’t have the time, or the inclination, to do this, the team at Perfect Layout can help you. Fill in your details below and we’ll get in touch to find out more about your business.

If you have accessed your Google My Business (GMB) listing recently you may have noticed some changes. Whilst you may think, ‘here we go again, another thing to add to my to-do list’ it is worth taking the time to update your profile and ensure that everything is relevant and fresh.

If you are a small business you will know that reaching a wide customer base can be tricky. With this free-to-use profile, invest the time to make your business shine. Be one of the leaders in this change making sure that your profile is singing your praises from the rooftops.

If you haven’t created a Google My Business listing, Perfect Layout Digital Marketing recommends that you do. Not only does it show the essence of what your business has to offer, but the new features means that this platform is more attractive than before.

Why is local SEO so important?
If you are a local business, local SEO could have a huge impact on the success or failure of your business. You can use local SEO to outrank the competition. The relevant information is accessible for everyone to take advantage of and whilst many local businesses spend their time running their business, digital marketing is usually at the bottom of their list of things to do.

For companies making use of local SEO and in the case of Google My Business, taking advantage of the new features demonstrates to potential customers that they are: staying up-to-date, that they are knowledgeable and well-informed and that they are taking strides to separate themselves from the competition. The result is that it can help secure potential customers more easily. Would you like this to be you?

So what’s new with the Google My Business Listing?

Information section
This is a snapshot of the most important information that a potential customer may be interested in The information section includes opening hours, reviews, address, phone number etc.

Company Description
Ok, so what’s so great about the description feature? Well it’s back! And that IS exciting. When Google My Business was called Google Places, the description section about your company was available, but then they took it away. Now all businesses have the opportunity to describe the wonder of their business on GMB in 750 words or less. Make sure you spend time writing a description that will attract customers to engage with you.

Messaging
In 2017, Google released a new messaging feature, which allows you to 'live message' with customers directly from the search results page. So if a customer has a quick question, when you have this function enabled they can send you a message and in an instant you can reply…talk about fabulous customer service before they have even come to you!
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If your information changes, like your business location, name, or telephone number, Google will allow you to easily make updates to your dashboard. This is another feature that they once removed but has resurfaced again and it is this tool that will help you make changes more easily.
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Videos
Yes Google My Business Photos has added video content as a feature. Posting videos on your listing can help encourage customers to stay on your listing for longer and therefore find out more about you. These videos can give you the edge to your competitors. Currently, video clips are limited to 30 seconds in length and they will feature next to the photo section.

Restaurant Menus
If the business you own is a restaurant and your listing is categorised as a restaurant (vs a café or bistro), Google have been thinking hard about you guys. Restaurant owners can now add and edit menus on their Google My Business listing. There is now a facility that will allow you to categorise the food into sections, such as starters, mains and desserts, as well as adding descriptions and prices.

Again, this is a powerful tool that can help you stand out from the crowd. Why is your restaurant different from the others in your area, what makes you special? Do you have something unique? Do you have special offers?  Remember to include as much information as you can to help you stand out and get the diners through the door.

Posts
‘Posts’ is the most exciting feature that looks to have a big impact on local businesses and their local search engine optimization (SEO) strategies. The feature will allow businesses to quickly connect with customers, both new and old, in a unique and attention grabbing way.

Posts allow you to share content with people who are searching for terms related to your business. It can be seen as a cross between social media marketing and search engine optimisation. It not only allows you to increase the visibility of your business, it also offers a way in which you can give deeper information about your services and products, that otherwise wouldn’t be possible. You can also post links to your website and include call to action buttons like ‘Buy’ or ‘Learn More’. Using Posts also helps you to get more of the organic search impressions and clicks.

When you decide to include Posts on Google as part of your local SEO strategy, remember that this task will never stop. This is another beast that will need constant feeding. However, it is worth giving it a try. What have you got to lose versus how much do you have to gain?
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If all of this just seems too much, help is at hand. Give Perfect Layout Digital Marketing a call on 01708 578015, or fill out the quick form below so we can get in touch with you.