Google Ads for Small Budgets: How to Get £10–£25 Leads

If you’ve ever dipped your toes into Google Ads with a £5–£20 daily budget, you’ve probably felt that familiar sting: “Why am I paying £7 a click and getting nothing back?” Small businesses often assume Google Ads is a "big-budget game," but it absolutely doesn't have to be.

​With the right structure, targeting, and mindset, you can get consistent £10–£25 leads even in competitive markets. But you need to stop thinking like a big advertiser… and start thinking like a sniper.

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