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 Wishing all our wonderful customers, past, present and future, a magical Christmas and wonderfully, 'back to normal' 2021!
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 Yesterday, I attended a social media course run by Building Legacies. Renee Wallen was the trainer and she covered various topics that included content marketing, SEO, and social media platforms; LinkedIn, Instagram and Facebook.  Attendees of the social media course I must be honest and admit that engaging on social media platforms isn’t my first passion. Our Perfect Layout team consists of an excellent social media duo which means that I can spend more time doing what I love, which is creating wonderful websites! However, just because this task doesn’t make me leap out of bed in the morning, doesn’t mean I can’t see the amazing value and positive impact it can have on a business. In the blink of an eye, it can spread your news to a vast, wide reaching audience and open up the door to clients you might never meet face to face. There’s no getting away from the fact that building a business from scratch will bring forth certain challenges. Coming out of your comfort zone may make you start sweating and feeling nervous, but is a must if you want to grow your business and your self-confidence. Just a few advantages of being on social media are: - You get to learn new things - You can engage and build relationships with customers - You can share your knowledge and opinion - You can get seen by a wide, varied audience - It’s a flexible process that you can connect with at any time, in a variety of ways, including from your mobile phone - You can increase the business coming to your virtual shop window So what have you got to lose? Investment is key!  Whatever you're doing this Halloween, why not take the time to reflect on how your website is functioning? We understand that it can be a daunting, frightening process, but having a list of things to review might make things easier. To get started, consider review and implementation of the following: Content is king - does your content have a clear strong message? Navigation - how easy is it for someone to get around your website? Social media - how strong is your online visibility on other platforms? Online citations - get your website linked to directories to show that you are a serious business... …need help with any of that? We offer affordable websites and services. Call us today on 01708 578 015, we'd love to help.  When I watch the summer come to an end, there’s always a sad sigh in my heart knowing that there’ll be a reduction in seeing the sun, the bright blue sky, and wearing open toed shoes.... But seeing Autumn wake up and spread her beautiful colours and warmth of a different kind, to me spells new opportunity. A new season and a fresh start. It’s natures way of egging us on to face new challenges and open new doors. Even the smallest of steps towards your goals is a good thing. The seasons are changing – are you?  It’s that time of the year again when the all white kits of the tennis stars make an appearance. Whether or not you’re a tennis fan, you’ve got to admire the skill and dedication of these athletes. Their perseverance, commitment and positive mindset and belief that they will get through each round and eventually win the coveted title of Wimbledon Champion. So where’s your mindset as you read this? Have you challenged yourself recently to achieve a difficult objective? Whatever your business model, becoming successful is not easy and takes consistency and daily hard work. If you are currently in a position where your business growth has slowed - why not get in touch? Having an optimised website works wonders in conjunction with other social media platforms like Facebook and Instagram posts. Our Essex web designers have no borders and work with clients across the UK!  Are you feeling renewed and refreshed this Easter? Whatever your plans, this Spring, enjoy the glorious weather and continue taking positive steps towards achieving your goals.  Wherever you are in the world and whatever you are doing, have a magical and peaceful Christmas!  These are true words stated by successful entrepreneur Dan Lok. Have you started planning for the long term success of your business yet? This may be the last month of the year - but it’s not too late to take action and start laying sound foundations for the stepping stones to your success. Need help with that? Get in touch with the Perfect Layout team on 01708 578 015 today!  Recently, I have been motivated to have a clear out. Now, I’m not just talking about having a clear out of my sock draw. I’m talking about a full on, whole house, clear out of everything! Every room in the house has come under my scrutiny. Every area of storage. Every single pen and pencil are being reviewed for ink levels and colouring quality. If it’s not got a use, it’s being offered to family, friends, the local charity shop or being taken to the tip. It was whilst undertaking this manhunt of rubbish that I came across the above inspirational words that I’ve made into this meme…yes, even the storage on my phone is being reorganised and deleted! Now whilst the Perfect Layout memes are usually insightful words of wisdom created by our team – this one was not. They are words that I’d noted whilst reading. Unfortunately, I was careless and forgot to note the authors name. But when I came across these words they really struck a chord. Number one–the words were super relevant to my current state of spring clean and number two–they were super true! As part of our continued professional development, we are subscribers to Audible by Amazon. We don’t have shares in the company (if only!) but I cannot recommend highly enough having access to this resource. It allows you to listen to the minds of great, businessmen and women that have made their fortunes. Whether or not your entrepreneurial path is the same as theirs, their message of how you can change things within you to become a success is relevant to all. From the 26 books that I listened to last year (impressive right 😉!), there were many over-lapping messages that came from the authors. One of these nuggets was about not letting non-essential thoughts get in the way of you becoming a master of your destiny. That by writing a list of all the niggles in your life and resolving each one, it would free up valuable head space to concentrate on what mattered.  My ever increasing tip of rubbish Now whilst I believed in this principle, I never got around to fully doing this as life got in the way. That is until recently. I can now write about this belief and say that it works. I have been amazed at how the deep cleansing process of my home has also given me a much needed mental cleanse. I can actually feel and see a space in my head which was formally occupied by my mad mutterings of how much the garage made me sick. I could never find anything in there! But now, I feel the transformation is happening. I just wished I’d acted sooner! Is it time for change in your business? Have you sat around thinking about what to do but are unsure about which path to take or too fearful about taking the plunge? We can help lighten your burden by offering a listening ear and giving practical advice. Don’t leave it like I did. Act now and set your business transformation in motion today! |
