Is It Time for Your Website to Have a Makeover?

Is your website feeling like yesterday's news? Today’s world is fast. Trends change faster than you can say "refresh" and that means it's easy for your online presence to fall behind. Your website is a digital introduction to your prospective clients and if your site is not making the right impression or keeping up with the times it may be time for a makeover. Keep reading to see if your website is exhibiting signs that a full refresh is required.
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It’s not Mobile Friendly 
If your website isn't optimised for mobile devices in today's mobile-first market, you're losing out on many potential clients. More people than ever are using smartphones and tablets to browse the internet, so a mobile-friendly design is more than just a nice-to-have. Instead, it's what guarantees a smooth user experience. Not everyone will pull out a laptop or tablet to view your content, so it’s a great way to keep your visitors engaged.

Low Search Engine Rankings
Is your website buried on Google's third or second page of results? If so, it most likely isn't search engine optimised. That's bad news since improving your website's search engine ranking is necessary for gaining organic traffic and retaining potential clients. A website makeover focusing on SEO content, improved site speed, and enhanced user experience can boost your search engine rankings and get your site noticed by more people.

Low Visitor Engagement and Conversion Rates
Low conversion and high bounce rates are dead giveaways that something is wrong with your website. The issues could include bland content, slow load times, or unclear navigation and these are what turn potential consumers away before they can go through what you have to offer. If you want to convert visitors into customers, focus on usability, conversion process, and content creation. These tactics are what create a unique user journey for everyone who visits your site.

Outdated Appearance
Does your website look outdated compared to competitors in your sector? Is it still using flashy animations or ancient fonts that scream "1990s"? If so, it might be time for a refresh. A modern, clean design looks more professional and uplifts visitor satisfaction. This makes it easier for them to browse your site and locate the necessary information.

Speed Lags
In today's competitive environment, nobody wants to wait for a website to load. It’s easy to lose potential consumers to anger and irritation if your website takes longer than a few seconds to load. Both customer retention and search engine rankings may suffer from slow load times. However, redesigning your website while keeping performance and speed optimisation in mind can lower bounce rates and increase visitor engagement.

Doesn’t fit your needs
As your business grows and evolves, your website needs to grow with it. It's time to upgrade if your present website no longer adequately displays your goods or services. Also, if it doesn't have the features you need to keep up with the needs of your expanding clientele. Thus, investing in a website redesign that complements your current business goals and objectives can help you increase sales.
Don't let an outdated or underperforming website hold your business back. Give it the regular attention it needs, and watch your online presence soar!

Considering a website redesign? Let us help you assess the gaps and improve your rankings. Get in touch by calling, 01708 578 015.
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