My New Website Is Looking Great, But I’m Not Ranking on Google. Help!

Launching a new website is an exciting moment! Now that everything has been carefully designed and polished, it’s finally live. But then the sadness sets in, your website just doesn't rank on Google. What's happening? Why does Google not see your website? Worry not; let’s look at some reasons why this happens and what you can do to get your site moving up the search rankings.
​

Give It Time (and a Little Patience)
Search engines require time to crawl, index, and assess the quality of your new website before it shows up in search results. Be patient; it might take weeks or even months for a new website to get recognised. However, there are things you can do to increase its ranking potential in the interim.

Is Your Site Indexed?
Your website only appears in search results once Google has discovered or indexed it. To check if your pages are indexed, you could:
​
• Use "site:" Search Operator: Go to Google and type “yourdomain.com”. This shows all indexed pages of your site. If results appear, the site is indexed; if not, it may not be.
• Google Search Console: Log into Google Search Console. Under "Coverage," you can view which pages are indexed, see indexing issues, and request indexing for new pages.

Improve Your SEO Foundation
Google won't know how to classify or rank your content if you don't have solid search engine optimisation (SEO) fundamentals in place. Optimise the title tags, meta descriptions, headers, and pictures on each page to begin with for your on-page SEO. Don't overdo it when using keywords that prospective visitors could use to reach your material. SEO is a balance of relevance and readability.
In addition, make sure your site is mobile-friendly. More than half of all searches come from mobile devices, thus, Google prioritises mobile-friendly sites in its rankings. 

Publish High-Quality, Relevant Content
When it comes to Google rankings, content reigns supreme. One of the most effective ways to get noticed by search engines is to publish quality material that answers users' questions or offers useful insights. Blogs, guides and resource pages are great options to attract visitors and boost your SEO. Google prefers well-written, educational information that is pertinent to searchers' requirements.

Try producing unique content for your niche and maintain frequent site updates. Having new material on your website lets Google know that it is active, which might raise its search engine rating.

Build Backlinks
The links that lead from other websites to yours are known as backlinks. They serve as "votes" for its legitimacy. Google views your site as more reliable the more high-quality backlinks it has. Start with easy wins, like getting listed in reputable directories, reaching out to industry blogs, or guest posting. Avoid spammy or low-quality link-building tactics, as these can hurt more than help.

Check for Technical SEO Issues
Even a fantastic-looking website can be held back by technical SEO problems. Missing meta tags, sluggish page loads, and broken links may all hurt your rating. To make sure your website is in top condition, you may find and address technical problems with Google Search Console and other SEO audit software.

The Bottom Line
Google ranking might be challenging, but keep going! Build trustworthy backlinks, optimise your on-page SEO, provide high-quality content and make sure your website is indexed. If you maintain consistency, you'll eventually notice your website move up the search results page. Just persevere, Google will recognise your efforts!

Get in touch to find out more about how we can help your website rank ahead of your competitors. Our SEO services could be just what you're looking for! Call 01708 578 015 today.