New website for the Essex division of The Original Tree Surgeons

Company: The Original Tree Surgeons
Company Location: Chigwell, Essex
Website: www.otsessex.co.uk
Business Type: Tree Surgeon

Background
The Original Tree Surgeons is a well-established arboriculture company originally based in Kent, known for its expert tree care services and strong reputation for safety and professionalism. In 2024, the company partnered with Perfect Layout Digital Marketing to improve the search engine performance of their existing Kent-based website.

As demand for their services has grown across Essex. In 2025, it became clear that a more targeted online presence was needed. To better reflect their expanding client base and improve visibility in local search results, the decision was made to create a new, search engine optimised website focused specifically on Essex.

How Perfect Layout helped
To maintain brand consistency and recognisability, Perfect Layout retained the same clean, user-friendly design across both the Kent and Essex websites. However, all content on the Essex site was written from scratch to ensure uniqueness and maximum SEO benefit.

Each page was carefully crafted to target both the company's core services and the specific locations they serve. This included writing SEO-optimised service content and developing dedicated location pages for key areas across Essex. These pages help the website rank highly for local searches. The targeted area pages include:

Brentwood | Buckhurst Hill | Chelmsford | Chigwell | Chipping Ongar | Epping | Harlow | Hornchurch | Loughton | Redbridge | Romford | Upminster | Woodford

Each location page is fully optimised with localised content, relevant keywords, and service descriptions that match the needs of residents and businesses in those areas—boosting visibility in Google local search results and generating more enquiries directly from Essex-based clients.