digital marketing / SEO
Having a website is sometimes not enough for your business to be seen and regularly visited by customers. In response to this, we suggest consideration of the following solutions that will increase your online visibility. We create targeted optimisation strategies that guarantee better search results in Google, Yahoo, Bing etc.
We will help you to take advantage and interpret the customer traffic that visits your website. These can be identified as:
Direct traffic - these are visitors that arrive directly to your website by, for example, typing in your company name.
Referring traffic - these are visitors that click on a link on another site and consequently land on your site.
Search engine traffic - these are visitors that land on your page by clicking on links on a search results page for any search engine — such as Google, Yahoo and Bing.
Google and Bing Places is a free mapping application that allows business owners to detail their location and image on a map. It can also display other information that may be of interest to customers, like independent reviews of the products or services. This will help your business to be found in related searches.
A local citation is where your website address is mentioned or linked on other websites. It is vital for your listings to be consistent across the Internet in order for the search engine algorithms to know that you are one and the same business. If your company is not on any directory listings we can create and manage that for you or alternatively increase your current listings quota.
Google Adwords is an advertising service offered to businesses that want to advertise their company. Payment to Google is only made when a person clicks on that advert which then directs them to your site (known as Pay-per-Click). This process will give a company greater visibility as adverts always appear in the top spots of a search result.
Does your business serve different geographical areas? If so, we can create additional pages on your site that are individual for each town. Each page would be uniquely written for the areas that you serve.