Need help with your digital marketing? Call our Website Designer in Upminster
One question we often get asked is, ‘my current website doesn’t have a blog, do I really need one?’ Since blogs first appeared in the late 1990’s, they have become a valid marketing tool that adds value to all types of businesses.
Good content on a website continues to be a dominating factor as to how search engines choose between websites that are authoritative and trustworthy and those that are not. Blogs give business owners a way to regularly update their content with news about their industry, services or products, without having to alter the information on their main pages.
Blogs are also beneficial in the following ways:
• they can improve your SEO and how your website performs
• they can show potential customers that you’re knowledgeable about your industry
• they can help to reinforce your brand and credibility and be items that you can add to your social media posts
• they can be a great way of helping your company get more traffic to your site as visitors read your latest news
But what should you write about? How long should each blog be? How often should you post? Answers to these questions depends upon you and how much time you can invest in planning, preparing and writing the articles. Commit to a frequency you can stick to and try your best to make your blogs interesting and relevant for your audience.
Easier said than done when you’re trying to run a business – we understand; and that’s why we’re here to help whenever you’re ready. Call to find out more about our copywriting service today.
Good content on a website continues to be a dominating factor as to how search engines choose between websites that are authoritative and trustworthy and those that are not. Blogs give business owners a way to regularly update their content with news about their industry, services or products, without having to alter the information on their main pages.
Blogs are also beneficial in the following ways:
• they can improve your SEO and how your website performs
• they can show potential customers that you’re knowledgeable about your industry
• they can help to reinforce your brand and credibility and be items that you can add to your social media posts
• they can be a great way of helping your company get more traffic to your site as visitors read your latest news
But what should you write about? How long should each blog be? How often should you post? Answers to these questions depends upon you and how much time you can invest in planning, preparing and writing the articles. Commit to a frequency you can stick to and try your best to make your blogs interesting and relevant for your audience.
Easier said than done when you’re trying to run a business – we understand; and that’s why we’re here to help whenever you’re ready. Call to find out more about our copywriting service today.
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