Having a website created a new revenue stream

​Company: Carly’s Ice Cream Vans
Website: www.carlysicecreamvans.co.uk
Website Launch: December 2016
Business Type: Ice Cream Van Hire
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Background Information
Carly runs an established ice cream van business that has been in the family for almost 20 years.  She had the desire to promote and expand on her current customer base and hire out her services/vans to the Essex public. She believed that there was a market for hiring out her vans for private functions, public events and more.

How Perfect Layout helped
We started from scratch.  During the consultation, we gained valuable insight into who she was and what her business had to offer. We immediately knew that by building her a new website she would be able to advertise her services across Essex, which would allow her to reach a much wider audience, without incurring advertising fees.

We discussed the options of layout, photos, colours and factual information that had to be stated within her site, like her hygiene rating and public liability insurance. Her busy schedule meant that she was happy for us to write her content, source her images and effectively design, build and maintain for her a great website – all within two weeks.

By investing in a website, she knew that the monthly package would work out to be a more effective way of reaching her audience. She also understood that over time she would begin to have a stable foothold amongst the competition and grow her online presence that would bring in new and repeat customers to use her services.

Through implementing a number of tools and techniques, within three months, we were able to get this website up on page 1, organic search for the following keyword searches: ‘ice cream vans Romford’, ‘ice cream van hire Romford’, ‘wedding ice cream vans Romford’, just to name a few.

Carly has been a client of Perfect Layout since 2016 and having a website has really made an impact. Find out how by reading, Client Showcase One Year On…

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