Looking back at 2016, I can’t help feeling what a remarkable year it was. The month of September was the most memorable as Perfect Layout Digital Marketing was born. Like many small business owners venturing into the world of self-employment, feelings were mixed; excitement, anticipation, enthusiasm, fear, trepidation, worry…the list goes on. I’m delighted to report that the negative emotions have dissipated somewhat, due to the early success of our business.
We’ve worked hard to understand our sector, the needs of our customers and diligently apply our style of website design and SEO to meet their needs. We have passion for what we do and hope that this comes across when you meet us. Our aim is to understand you, as well as your business, to ensure that our website creations represent your services and products in the best possible light. We also want you to start being found for relevant keyword searches on organic search. Let’s be honest, who goes beyond page 2, when looking for a product or service?
When we meet a client for the first time and talk through their needs, we always make sure to tell them that it will take a while for their websites to begin ranking. Whilst we can’t guarantee that your business will be found on page 1 within 6 months – what we can guarantee is that we’ll try our hardest to make it happen. We are realistic as well as eternally optimistic about the services we provide.
One year ago today...
On 1 December 2016, our very first website: Carly's Ice Cream Vans went live. We were excited and nervous at serving the needs of our very first customer. Recently, she was kind enough to undertake an interview with us outlining her journey so far…
I know the clue is in the title, but could you explain what services and products Carly’s Ice Cream Vans sell?
We sell soft and hard ice cream locally and attend school fetes, weddings, christenings, birthday parties, corporate events, festivals and football tournaments etc. Our ice creams range from the traditional 99’s, different flavoured hard ice-creams and various lollies. Bubblegum flavour is really popular at the moment.
How long have you been in the ice cream business?
I’ve been in the ice cream business for over 20 years now. My partner, Peri, has been around ice cream for even longer - over 30 years! Together, we know about ice cream, inside and out!
Before you had a website how did you promote your vans/get business?
Purely by word of mouth. We also supply our ice creams to people in local shopping centres.
What made you diversify and invest in having a website?
Whilst getting work via word of mouth is okay, a website is seen by everyone and offers me the chance to get around to different areas and attend different events. It also means that I’m making more money.
Why did you choose Perfect Layout as your website providers?
You were very nice and approachable. During our consultation, things were explained to me really well and I was able to understand exactly how my website would be laid out. I was also impressed with the amount of communication and quick response rate that I had from you whilst the site was being built. I was also pleased that I knew exactly what my website would look like before it went live.
How has the site made a difference to your business?
Local people are hearing about us, which means more jobs. This wouldn’t have happened if we didn’t have the website.
What kind of interest have you received since your website went live?
We’ve had loads of leads via the forms and direct calls.
Are you surprised at the number of leads the site has generated?
Yes, I’ve been surprised at the amount of extra work the website has generated - and very pleased!
What would you say to business owners who have not yet committed to having a website for their business?
Definitely get one! It’s made a real difference to our income and weighed against the cost of the site, it paid for itself quickly.
How do you see the future of the business evolving in the next 5 years?
I hope to be doing more of the same. To continue getting leads from the website and responding to the needs of those that fancy an ice cream!
The proof is in the pudding, or should I say ice cream!
To give the sceptics out there something to munch on, below is a snap shot of statistics showing how well her site did in a very short space of time. The information relates to just a couple of the keyword search terms we track as part of our ongoing SEO. Please note that not all months have been detailed.
Go live date - 1 December 2016
7 December 2016
Ice cream vans Romford – page 2, position 12
Ice cream vans Essex – page 5, position 47
Ice cream vans Romford - page 1, position 2,
Ice cream vans Essex - page 1, position 4
Ice cream vans Romford - page 1, position 3, Google My Business (GMB) listing showed
Ice cream vans Essex - page 1, position 8, position 2 on Map Pack
Ice cream vans Romford – page 1, GMB showed, plus 4 mentions on the organic page
Ice cream vans Essex - page 1, position 3 on Map pack and position 5
Ice cream vans Romford - page 1, position 1 on Map pack and positions 3, 4 6 and 8
Ice cream vans Essex – page 1, position 2
This demonstrates that the various digital strategies that Perfect Layout Digital Marketing implemented are making a difference. You’ve got to admit that these are pretty impressive results! Carly is happy and so are we.
If you would like your business to have results on page one of organic search, give us a call and let’s see how we can help your business be more visible online.
If you can’t remember the last time you reviewed the website for your business, now may be the time to undertake this task. Not having a new website could be the reason for your business lacking traffic and your competitors getting further and further ahead of you in the game.
It is now more important than ever to have a website that your customers will look forward to visiting. Consumers have a high expectation that a website will be visually attractive, easy to navigate, simple and informative. It should also be a website that works on whatever device the consumer feels like using at the time, wherever they might be.
But my website looks okay…
Recently, we were contacted by a client that had a very nice website. It had some great photos and was clean and easy to read. It was a business that worked mostly on referrals and chance passers-by.
There was no strategy behind their actions and they simply undertook tasks to keep their business afloat as opposed to thinking smart about what would work to promote what they offered and ultimately get more customers walking through the door.
They were working in the business, not on the business.
Their website lacked:
We also advised our client that if he wanted to attract customers to his business he had to get his website working in a way that would get his company appearing when searched for. Specifically creating pages on his website that targeted his local areas would help raise his profile.
Even though he had competitors in the local area, he had a unique selling point that he had never seen before. Perfect Layout was able to open his eyes as to how he could exploit these assets and show potential customers the benefits of going with him as opposed to his opposition.
We also discussed the websites of his larger sized competitors. What they had to offer as well as the pros and cons of their websites. Once the comparisons had been made he was very quickly able to see that his site was outdated.
Even though making the changes we recommended looked scary and trying to take on his competitors looked intimidating, we reassured him that with the right digital marketing approach (some of which are mentioned above) we would be able to increase his visibility and potentially turn those online visits into sales.
Be inspired to revamp your website:
Usain Bolt, Mo Farah and Perfect Layout Digital Marketing
...what do they all have in common?
Two legends of the track hung up their running shoes this year at the World Championship Athletics meet in London. Usain Bolt, Jamaican born and currently the fastest human in the world is considered to be the greatest sprinter of all time. He is an 8-time Olympic world medallist and has many other amazing track achievements.
Or how about admiring Mo Farah? He is the most successful British track athlete in modern Olympic Games history. He won gold in both the 5000m and 10,000m in 2012 and defended his status in 2016. He is the first person in history to defend both distance titles in the Olympics and World Championships Athletics. Very impressive!
So, what do they both have in common with our company Perfect Layout? Change. They knew that their bodies had had enough. It was time to be brave and take a new direction in their life, out of their routine, out of their comfort zone and out of the limelight.
Sound familiar? Are you a company that was once:
Have your sales now dropped?
Do you feel out of your depth when thinking about how to increase your revenue?
Are you at a loss as to how you can get new customers in through the door?
Then you need go no further. Bite the bullet and give us a call now to find out how we can help be your catalyst of change. Creating a new website or improving what you have is just one important facet to building your business up to where you want it to be.
Take action and be like Usain and Mo. There’s a time for thinking and a time for doing - let your time of doing be now!
How could your business benefit from having a new or revamped website with SEO? Why not make a list of the pros and cons to taking immediate action.
If you started building your website, but it hasn't worked out how you want it to, let us give you a helping hand.
With many do-it-yourself website building packages out there, with drag and drop functionality, many small business owners look to build their own website. But as with most things in life, what looks easy on the surface, may not be so in practice.
Often Perfect Layout Digital Marketing gets a call from a business owner asking us to help them with their website. Not a problem. By giving us the log in details to your provider, we can make the necessary changes to help make your website look and perform exactly as you would like.
We can look at your content, to make sure that it is keyword-rich, which will attract customers to your site. We will ensure that the layout and functionality is user-friendly and we will look at Search Engine Optimisation (SEO) to ensure that you have greater chances of being found in organic search.
Perfect Layout Digital Marketing recently helped an entrepreneur based in Romford, Essex with his website. This is what he had to say about our work.
My website now looks outstanding, it's exactly what I was looking for. I can't thank you enough. You gave it the wow factor. Ian, Romford, Essex.
If you are struggling to make your web design look good and need a helping hand, give the Perfect Layout team a call on 01708 578 015.
1st Aspirations came to Perfect Layout requesting that their website be revamped. It was on a website platform that we don’t normally use, but our professional website designers were easily able carry out the requested work.
By liasing closely with the business owner, we were able to write content and source images that reflected the services of the business. We used our expertise to ensure that the nature of the business and services came across clearly to prospective customers.
Our varied packages meant that 1st Aspirations was able to keep ownership of their newly designed website with future changes carried out by us at our competitive hourly rate.
Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties.
Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. Within a week of the site going live, her first local lead called through.
Carly runs an established ice cream van business that has been in the family for almost 20 years. Her desire to promote her customer base and hire out her services to the Essex public led her to us. We immediately knew that with our help she would be able to have an online presence that would bring in new and repeat customers to use her services.
We started from scratch. During the consultation, we gained valuable insight into who she was and what her business had to offer. Her busy schedule and lack of website design experience meant that she was happy for us to write her content, source her images and effectively design, build and maintain for her a fabulous website.
Whilst this is a niche sector, there is significant competition. Through implementing a number of tools and techniques we were able to get this website up on page 1, organic search for the following keyword searches: ‘ice cream vans Romford’, ‘ice cream van hire Romford’, ‘wedding ice cream vans Romford’, just to name a few.
Carly’s Ice Cream Vans is a website that is hosted by Perfect Layout Digital Marketing and has been search engine optimised and is mobile responsive. Call us now so that we can help you get more leads and grow your business.