No two websites are the same and no two clients have the same requirements or work in the same way.
Perfect Layout offers a content creation service for customers who don’t like writing or simple don't have the time. If you require this service on top of us building your website, your product will take longer for us to complete.
In the consultation stage we will decide on a site map for your website – determining the pages and subpages most appropriate for your site. We will also determine how visual your site will be and how many images you may need for each page.
If you have a collection of your own photos we may be able to use those, alternatively, Perfect Layout Digital Marketing can source high-quality stock images for you.
So once the foundation is in place and all content and images have been approved – the turnaround time for showing you the first draft of your website can be as short as two weeks.
Call or email Perfect Layout Digital Marketing to find out how we can help you:
01708 578 015 or email@example.com
As the saying goes, ‘you shouldn’t mix business with pleasure’…In our business, quite often we are told by clients that their friend or a family member was building/has built their website but:
…they have spent months (even years) working on it and it’s still not finished
...it doesn’t look the way they thought it was going to
...it's not working the way that they want it to
Usually, when they are a friend or family member (and not a web designer), they invariably take an off-the-shelf package thinking 'how hard can it be?’. It’s true that building a website from one of these off-the shelf-packages isn't necessarily hard, but do they really know what they are doing? Do they really understand how to make a website perform well and not just look good?
There are thousands of cook books out there and it's easy to follow a recipe, but that doesn't mean the results will always be the same, or that what you make will even taste nice. There is a knack to good cooking and the same principle applies when building a website.
Often it's the things that look simple that can be complex underneath.
Building a website in itself isn't rocket science, but there is a method to making a website great. A website with all the right elements in place will add value to your business. A nice looking website, may simply be aesthetically pleasing but does nothing for the growth of your business. The fundamental components you need include:
By that it needs to be clear, well-written, grammatically correct and keyword rich. Content IS King. Being found in search results is determined by the search engines algorithms matching the users’ keywords with the content on the site. If your content is sparse, poorly written, not properly thought through (using a range of keywords) it is likely that you will feature low down in the rankings.
Search Engine Optimised headings
Headings carry more weight than body text, so ensure that your headings are relevant to what your audience is searching for. Using keyword-rich content in header tags will improve the search engine visibility for your target keyword. Mashable also recommends not having the same article title as you would for your page title, and advises how to write a good meta description.
Easy to use navigation
If your user experience is cumbersome and clunky, it's likely to put customers off. Make sure that you think carefully about how your users might navigate through your web site. Keep it clean and simple. Before you ‘go live’, test your website out as if you were visiting it for the first time. Can customers navigate your website easily? Is it clear and easy to understand? Could any steps be simplified?
High quality images, but not high resolution
There are so many stock photo agencies these days, that having low quality images is not an excuse any more. Your photos need to be clear and crisp, but they must also be saved as smaller files. Large image files will make loading your page slow, which may put people off staying on your website.
Calls to Action
A Call to Action (CTA) on a website is a prompt to get the user to take some specified action. It could be a button asking you to ‘Buy Now’ or ‘Subscribe’. Visually it can be a button or hyperlink. When designing your website consider how your customer might want to get in touch with your business. Are you making it easy for them to do so? Are you giving them choice; email, online forms, telephone numbers? Find out more about why Calls to Actions are important.
When Perfect Layout Digital Marketing works with customers, these are the core principles which we adhere to as the starting point for building their website. These fundamental steps are the foundations to having the building blocks for great online presence. Though don’t be mistaken with thinking that the work starts and ends with a website alone. Consider the website edging of the puzzle - there are still other pieces to put together before the picture is complete. Perfect Layout Digital Marketing can talk you through what other digital strategies would work best for your business.
Before starting a new web project you might want to read website trends for 2017. This article was published by Forbes magazine at the beginning of the year, and it might be useful for you to think about how you would like your website to look and any features that you might like to see.
Perfect Layout can, of course, simply do a website build. However, we prefer not to do that. Instead, we encourage our customers to take up a support package, where month-by-month we will monitor your website against the competition, check where it is ranking in organic search, and if needed, suggest tweaks.
We also apply other digital strategies to ensure that your visibility online is not just limited to your website. Are you active on the right social media channels? Is your business listed correctly in external directories?
If you are unsure of what your next step should be, give us a call and let’s have a chat today.
The term ‘Content is King’ has been bandied about for many years. It’s something that you may have heard mentioned on one of the blogs at Perfect Layout or whilst perusing the internet for news and top tips on how to make your website attract customers.
So, what does the term Content is King mean and from where did it originate?
The term ‘Content is King’ came from an essay that Bill Gates wrote in January 1996 entitled, ’Content is King’. It was published on the Microsoft website and stated…
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Imagine, Bill Gates, the creator of Microsoft computers made this statement over 20 years ago! Did he have a crystal ball? We’ll never know, but his intuition was certainly firing on all cylinders as his prediction has become a reality. Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website.
Is content on a site that important?
There’s really no getting away from the fact that having interesting, informative, content on your website is great news for your business. Think of it this way, you wouldn’t buy a book entitled: ‘How to create a great blog’ if the ideas contained within it was not about blogs and full of grammatical mistakes.
It’s the same with a website. Nowadays consumers aren’t solely surfing to buy a product or service. They want to be clued-up, educated or tickled with something that will draw them in to press the buy, subscribe, like or recommend button, and ultimately come back for more. The right content on a website can help a business achieve these things – but it can’t do it on its own. That’s where the rest of the royal family come into play…next up, ‘The Queen’.
So, what is the role of the Queen?
My thoughts are that having great content is not a stand-alone facet of getting customers to a site. There has to be a strategy behind the content to ensure that it’s relevant and directed at the right customers at the right time.
The content that’s being offered should have the right ‘context’ which means offering information that is relevant and helpful to the customer in their current situation. The more relevant a post is to that person’s need, at that point, the more that person is likely to buy that product or service. To fully merge the right context into your content means thinking about what context would be helpful for your customers and then identifying the kind of factual data you need to identify that context.
The work of The Queen doesn’t stop there. Her role also holds the title of ‘creative development’. Making your content stand out and really shine amongst the competition isn’t easy. Depending on your niche you will have a particular demographic and age-range that you need to appeal to. Do your research and tailor your content to appeal to them.
I believe that the final role of The Queen (such a busy lady!) is that of ‘distribution’. What platforms are the best to get your content seen by those that need to see it? Nowadays, there’s a plethora of social media platforms that can be used to get your content seen by the right people. Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ are just some of the ways in which you can distribute your content directly to the people that want to see it.
So, during the planning stages you will need to think about:
And last but not least…The Prince and Princess
Whilst there’s little written about the off-spring of this royal family, I’ve taken the liberty of identifying who they are and the role they play in keeping the King on his throne.
The key to ensuring that your website, and the content contained within it, are working optimally, are Web Designers – surprise! They may also go under different Marketing titles, but I’m writing this blog so have the freedom to be biased!
If you are unable to write content like a King with the right context and undertake all the other tasks included within the role of the Queen, the Princesses within this company can assist you to:
Be inspired to… think and write creatively
My husband has a beard. Not a moustache, goatie or bit of stubble – he has a full-grown cave man beard. It suits him. It draws him attention and makes him stand out from the crowd for his unique style.
These days, having a business online can be difficult to master. Depending on your niche, getting a foothold amongst your competitors can be a daunting task. You have to think outside the box, be unique and have the equivalent of a really big beard (!) to draw customers in.
We are accustomed to writing content and thinking outside the box when it comes to promoting local online businesses. We write content that’s relevant, interesting and full of keywords that will get you seen by the right audience. The key is to making the text sound natural, interweaving an outline of your services and products into the content all the while helping you to stand out from the crowd.
If you can’t remember the last time you reviewed the website for your business, now may be the time to undertake this task. Not having a new website could be the reason for your business lacking traffic and your competitors getting further and further ahead of you in the game.
It is now more important than ever to have a website that your customers will look forward to visiting. Consumers have a high expectation that a website will be visually attractive, easy to navigate, simple and informative. It should also be a website that works on whatever device the consumer feels like using at the time, wherever they might be.
But my website looks okay…
Recently, we were contacted by a client that had a very nice website. It had some great photos and was clean and easy to read. It was a business that worked mostly on referrals and chance passers-by.
There was no strategy behind their actions and they simply undertook tasks to keep their business afloat as opposed to thinking smart about what would work to promote what they offered and ultimately get more customers walking through the door.
They were working in the business, not on the business.
Their website lacked:
We also advised our client that if he wanted to attract customers to his business he had to get his website working in a way that would get his company appearing when searched for. Specifically creating pages on his website that targeted his local areas would help raise his profile.
Even though he had competitors in the local area, he had a unique selling point that he had never seen before. Perfect Layout was able to open his eyes as to how he could exploit these assets and show potential customers the benefits of going with him as opposed to his opposition.
We also discussed the websites of his larger sized competitors. What they had to offer as well as the pros and cons of their websites. Once the comparisons had been made he was very quickly able to see that his site was outdated.
Even though making the changes we recommended looked scary and trying to take on his competitors looked intimidating, we reassured him that with the right digital marketing approach (some of which are mentioned above) we would be able to increase his visibility and potentially turn those online visits into sales.
Be inspired to revamp your website:
Usain Bolt, Mo Farah and Perfect Layout Digital Marketing
...what do they all have in common?
Two legends of the track hung up their running shoes this year at the World Championship Athletics meet in London. Usain Bolt, Jamaican born and currently the fastest human in the world is considered to be the greatest sprinter of all time. He is an 8-time Olympic world medallist and has many other amazing track achievements.
Or how about admiring Mo Farah? He is the most successful British track athlete in modern Olympic Games history. He won gold in both the 5000m and 10,000m in 2012 and defended his status in 2016. He is the first person in history to defend both distance titles in the Olympics and World Championships Athletics. Very impressive!
So, what do they both have in common with our company Perfect Layout? Change. They knew that their bodies had had enough. It was time to be brave and take a new direction in their life, out of their routine, out of their comfort zone and out of the limelight.
Sound familiar? Are you a company that was once:
Have your sales now dropped?
Do you feel out of your depth when thinking about how to increase your revenue?
Are you at a loss as to how you can get new customers in through the door?
Then you need go no further. Bite the bullet and give us a call now to find out how we can help be your catalyst of change. Creating a new website or improving what you have is just one important facet to building your business up to where you want it to be.
Take action and be like Usain and Mo. There’s a time for thinking and a time for doing - let your time of doing be now!
How could your business benefit from having a new or revamped website with SEO? Why not make a list of the pros and cons to taking immediate action.
On Monday 9 October, The Havering Chambers of Commerce and Industry (HCCI) ran a local networking event at the Queens Theatre, Billet Lane, Essex. Despite having to make a mad dash to get there on time (it started at 6.30pm) this free event was a ‘must attend’ activity in the Perfect Layout calendar.
So who are the HCCI?
The HCCI works in partnership with the London Borough of Havering and was formed over 20 years ago. It represents more than 200 different businesses that together employ over 2,750 staff. Its members are provided with networking opportunities to meet new customers, suppliers and business partners.
Their mission is,
“to promote a positive, balanced, vital economy and preserve those unique qualities that are good for business and make Havering a very special place in which to live and work”
According to their website these are the benefits of becoming a member:
If you are keen to expand your business and engage with likeminded entrepreneurs in Havering, this could be the networking organisation that’s right for you. But before you make any decisions be aware that the HCCI is not the only networking membership company that exists in the Havering area.
The Havering London Borough has a list of other networking companies that are set up to help businesses build good relationships with other businesses. If your business is set up outside of this borough, check out the details on your Council website, or search google for ‘networking groups +your area’.
Was making the mad dash worth the effort?
Yes! Set in the atmospheric foyer of the Queens theatre, there was a lively buzz as we arrived. We were greeted with an option of wine or orange juice and then there was a gentle hush as the mayor went on stage to say a few words about the night ahead. He said that Havering was a good location that was continually being regenerated with local businesses emerging like the new leisure centre in Romford due to be opened very soon.
He said that Havering had met the demand for new school places following a rise in the population. Transport links were expanding with Crossrail finishing in 2018 and there was also going to be a new station opening in Rainham alongside the upcoming redevelopment. It was hoped that there would be better transport links created from north to south of the borough in the coming years. He also mentioned that Havering’s location was good for its proximity to London Riverside Deep Sea Docks and Stansted International Airport for improving business links for local companies.
The evening was well attended and once the formalities were over it was time to get chatting. There were various businesses in formal attendance, sat behind tables, their stands laden with brochures, business cards and free pens. Ready to give you their time, cards and advice, smiles were abundant and the relaxed and friendly atmosphere made it easy to mingle.
Attendees were also treated to a lavish buffet that could have fed three times the amount of people and further socialising was done around these tables. What really came across that evening was the feeling of comradery of the attendees and exhibitors. There was a real sense of community. We were there to help each other; get to know each other and connect with businesses that we might well need one day in the future.
I’m pleased to report that quite a few of our cards were handed out that evening with follow-up emails sent by us to companies that we felt could improve the performance of their website. Whilst networking in such a manner is important, it’s also imperative to give your online customer the best user experience possible when accessing a website.
This means that your website should:
Of course, this is just the tip of the iceberg but they represent good visual tips that anyone can do when thinking about revamping their website. If you feel that your website doesn’t meet some of the above points, give us a call and we’d be happy to give you a free analysis of what improvements could be made and where.
Looking for a local Essex web design company? Perfect Layout Digital Marketing can offer you web design services that will make a difference to your online business.
What's your website status?
If you’re a business that’s just starting out, jotting down ideas, creating a strategy, it’s never too early to start thinking about the type of website design you might have. Perfect Layout is a company that gets excited about helping new and established clients obtain a website that’s designed just right for their business. Every project is met with enthusiasm and we are happy to offer our advice about how your ideas can be translated and understood by your customers when in website format.
Identifying your target audience is key to ensuring that your future plan takes into account the ebbs and flow of the ever-moving online traffic. Your website design should include photographs that are personal and reflective of the service you provide. Content should be interesting and applicable to your product and written in a language that draws people in.
During your free consultation, Perfect Layout can help you focus and offer ideas that you may not have thought about. As an online business, it’s paramount that you get this right or otherwise you’ll end up stuck, going nowhere fast.
Be inspired – have a well thought out strategy
Travelling home on the motorway recently (from a wonderful week in Cornwall!) the strangeness of people’s behaviour whilst driving really struck a chord. All lanes had traffic, but it didn’t stop many drivers constantly swapping lanes. The effect? The traffic slowed down even more rather than speeding up. And there I was thinking that us British were always patient whilst queueing!
If you’re a business that is constantly changing its strategy, trying to get ahead of your competitors but getting nowhere fast, it may be time for you to take a new approach. If you’re a new start up business or your website hasn’t been looked at for a while or you’re a business working without a website – now is the time to make that change and get in the right lane to making your business work.
We’re not like some motorway drivers that can’t help but change lanes when they come up to a bit of traffic. We think long term and avoid reactionary behaviour. A constant 55 mph is way better than bombing it at 70mph for a quarter of the journey then travelling at 30mph for the remainder.
Having a good website seems easy to do these days. There are many website builders on the market offering web packages at reasonable prices, but there’s a lot you need to know when it comes to ensuring that your website design has everything in place to make it work for you - especially if you want to generate more leads.
1 Content is King. Make sure that you explain what your business is about, ensuring that you use keywords that customers will use when searching for you. Google can then marry up your website with their search terms. If you don’t have the copywriting skills yourself, we can help you get keyword-rich content onto your web pages.
2 Use Call to Actions. If you want your customers to strike while the iron is hot make sure that you have Call to Actions on your page. This could be your phone number, contact forms or special offers to make them act at that moment.
3 Make sure your website is user-friendly. Make it easy for people to find their way around your site. Bad navigation could lose you a lot of business.
4 Use external directories to help boost your online presence. Is the platform that you are building on mobile friendly?
5 If your website isn’t responsive Google will penalise you and your website could suffer in organic rankings*.
These are 5 essential tips to keep in mind when you are looking to build your website. If you feel out-of-your-depth and would like some help, Perfect Layout Digital Marketing can offer you a free consultation and put together a digital strategy to get your business to where you want it to be. We can either look at hosting you on one of our monthly packages, or you can arrange ad-hoc work, such as re-writing your current website copy, based on our hourly fee.
If your website has already been built, but you feel like you are not getting enough new leads, it could be because you are missing out on other digital strategies that help boost your online presence; this is known as Search Engine Optimisation (SEO). If you don’t know how to do this, Perfect Layout can help you with elements such as keyword-rich content, setting up and activating Google My Business and Bing Places accounts, as well as listing you on other directories.
Perfect Layout Digital Marketing is a web design company in Romford, Essex. While most of our customers are local to us we do have clients in London and across Essex. Whether you need ad-hoc work to help improve your website design and online presence or you would like ongoing website support, we can help you.
Give the Perfect Layout web development team in Romford, Essex a call today on
01708 578 015.
*if you are unsure of any terms or jargon that has been used, go to our Glossary Page.
To ensure that your website delivers more business to you, we will follow these essential steps:
Mobile Friendly Design
In April 2015, Google announced that it would favour websites that are “mobile-friendly”. Companies that are not investing in new websites, could see a decline in their business leads as their websites fall down the rankings.
A responsive web design ensures that no matter what device someone uses (i.e. tablet, laptop, mobile phone) your website is displayed on the screen in the most effective way. No longer should mobile phone visitors see a website that is used for standard desktops, like a laptop, which can make viewing content, navigating menus and clicking on links difficult and awkward to use.
Your site will be built to be suitable on all devices.
High-Quality Content and Excellent Customer Experience
The content, or written word, on a website must be of good quality. Without it you can’t tell your story, attract new and repeat customers, or explain the services that you have to offer.
All content on your website should be informative, engaging and useful. It should be easy to read, and delivered in short paragraphs that match the interest of your customers. High-quality content demonstrates authority and will naturally lead visitors towards purchasing whatever your company has to offer.
Whatever the customer is searching for, it must be easily accessible. From company contact information, product specifications or prices, browsing should be a pleasure, not a burden. At its highest level, the function of your website should be about giving your customer what they want before they even know that they need it!
We will write content that encourages your visitors to purchase your services or products, whilst at the same time having a great online user experience.
Visitors will be more inclined to navigate your entire website if it looks good. It should appear clean, logical and informative, with the correct amount of visual content balanced alongside the written word.
The impact on a customer’s emotional response to your website should not be underestimated. Visual design has a huge part to play in how customers consciously and subconsciously perceive your company. If your website design has a below average visual appearance, the customer will believe that this is a reflection of your services/product. Nobody wants to give a sub-standard performance, so set yourself apart from the competition and invest in a website that is better than the rest.
We will work hard to ensure that all aspects, of your website are attractive to the visitor, encouraging them to stay on your site and find out more about you.
The platform upon which your website’s design is built will have a huge impact on its usability as well as how efficiently you are able to update content and interact with visitors. We can’t overstate how important this structure is to the performance of your website. This is particularly important for e-commerce websites (sites that sell goods).
To build your website on a platform that:
The Perfect Introduction
Having the perfect introduction to your site is really important. When meeting someone face-to-face for the first time, people form an impression within the first 60 seconds. It is no different for visitors browsing a new website and studies show that they spend less than a minute on most of the websites that they visit.
This means that you only have a few precious moments to convey who you are, what you do, who you do it for, and why they should keep reading your site. So make sure you nail your pitch on your homepage, but also bear in mind the importance of content on your other pages as customers do not always start looking for what they want on your home page.
We will spend time with you perfecting your core marketing message and ensure that your logo design, tagline (catchphrase or slogan) and the initial paragraph of your website copy is clear. We will show that your business has credibility as well as describing what you offer upfront. There’s a lot to communicate in just one paragraph!
Clear Call to Actions (CTA)
A clear call to action is an instruction (to the audience) that should provoke an immediate response. Such as, ‘call now’, ‘find out more’, or ‘buy now’. The best website designs will include value-led CTAs that will subtly encourage visitors to take the next step and engage with the customer, guiding them to making a purchase. Visitors to your website need specific information before committing to make a purchase or inquiry. By using CTAs effectively, they can preempt the customer’s next step and gently lead them through your website in the way that you want them to experience your website, all the while delivering the information they are seeking.
All of our websites will have your phone number at the top of every page of your site and your contact information on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours of business or address.
Track Your Conversions
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ad. It is a powerful insight into your customers’ habits and can often be overlooked as a useful tool by some web designers. Yet for every business, it is vital to know how many inquiries and sales are received through your website. For example, have those website customers purchased a product, signed up for your newsletter, called your business or downloaded your app? Conversion tracking allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website and business.
We will help you with tracking your conversions and understand how your website is working for you.
Engaging ‘About Us’ Page
Your company exists for your customers. So by logical extension, your About Us page (even though it is about you) is also about your customers.
They want to be informed about the engaging profiles of the personalities behind your organisation because it gives them insight into who they will be working with.
They also want to know how you and your company are going to provide them with solutions. Your About Us page, like the rest of your website, should present all information in the context of how it will benefit your customers.
We will plan the best way to present your About Us page specific to your business – for your customer!
Marketing beyond the website build
An online presence alone isn’t enough to generate leads. You need a strategy to work out how best to broadcast your content, attract search traffic and convert browsing customers into buying customers. Options available to you include pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and social media (i.e. Facebook, Twitter, YouTube etc.). Depending on your business and industry some strategies will work better than others. The key is to find what best works for your business by experimenting with all of the available channels. Ultimately, it’s a process of trial and error while you discover what is most effective for your potential customers.
If you would like to use our marketing expertise to help drive more traffic to your business, we will create a package that is just right for you.
1st Aspirations came to Perfect Layout requesting that their website be revamped. It was on a website platform that we don’t normally use, but our professional website designers were easily able carry out the requested work.
By liasing closely with the business owner, we were able to write content and source images that reflected the services of the business. We used our expertise to ensure that the nature of the business and services came across clearly to prospective customers.
Our varied packages meant that 1st Aspirations was able to keep ownership of their newly designed website with future changes carried out by us at our competitive hourly rate.
Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties.
Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. Within a week of the site going live, her first local lead called through.
Carly runs an established ice cream van business that has been in the family for almost 20 years. Her desire to promote her customer base and hire out her services to the Essex public led her to us. We immediately knew that with our help she would be able to have an online presence that would bring in new and repeat customers to use her services.
We started from scratch. During the consultation, we gained valuable insight into who she was and what her business had to offer. Her busy schedule and lack of website design experience meant that she was happy for us to write her content, source her images and effectively design, build and maintain for her a fabulous website.
Whilst this is a niche sector, there is significant competition. Through implementing a number of tools and techniques we were able to get this website up on page 1, organic search for the following keyword searches: ‘ice cream vans Romford’, ‘ice cream van hire Romford’, ‘wedding ice cream vans Romford’, just to name a few.
Carly’s Ice Cream Vans is a website that is hosted by Perfect Layout Digital Marketing and has been search engine optimised and is mobile responsive. Call us now so that we can help you get more leads and grow your business.