The Perfect Layout has a team of copywriters that can create relevant content for your website. Having a team means that we are able to provide a wide ranging bespoke copywriting service that caters for all markets.
You will have seen us write about content in our blogs before. The importance of content on your website relates not only to the visitors to your site, but also when it comes to being found by search engines like Google. We understand the importance and will ensure that the language of the text:
• reflects you – the face behind the business
• your ethos – what your business stands for
• and describes your services and products in a way that will engage your customers and allow them
to quickly grasp what you do
It’s paramount to create content that people will be interested in reading and that’s exactly what we do. Our process is simple. We will meet with you face-to-face or arrange a time to Skype or talk to you on the phone. We are good at asking questions and the more questions we ask, the more we will be able to write in a way that sounds like you. We want to hear how you would speak to prospective clients so that when it comes to writing about what you do, it will be as though you wrote it yourself.
We will ask questions like:
These are questions you could ask yourself now. Does the content on your website answer these enquiries? If not, it may be time to either re-write your content or give us a call.
The fact is, whether you are in the line of work that provides a locksmith service or have just started your own firm of solicitors – the principles behind asking these types of questions remain the same. For every service, we’ll incorporate relevant facts that are appropriate. For example, your new firm of solicitors will need to include an overview of how the law impacts on what you do for your clients. It’s always key to remember who your target audience is to ensure that your services can be understood and accessed by as many people as possible.
The content we produce will also incorporate keywords relevant to your sector. Are you a locksmith that is able to change the locks to only certain doors? If so, describe the type of doors. Do your services cover a certain area? If so, describe the services you provide and where. Does your business offer a 24 hour lock changing service? If yes, then say how and where your out of hours facility works.
Think of pertinent questions that your customer might ask and answer them.
That way you will begin to build a picture of your business that will contain relevant keywords to get you found by your customers as well as the search engines.
Other than listening to what you need, our service also includes offering ideas that will help draw out the best aspects of your business.
For example, ideas that will:
• make you stand out from your competitors
• incorporate current trends within your industry that should be included in your content
• include changes that are occurring in the local area that could have an affect your service
Get in touch if you feel that your content is in need of being re-worked. The bottom line is, great content will get you noticed for all the right reasons!
Give Perfect Layout Digital Marketing a call on 01708 578 015, email us at email@example.com, or complete the contact form below.
There are good websites and there are bad websites. If you have had a website for a while, but you find that you are not getting much from it, in terms of traffic, leads, calls etc, it could be that people are finding your website tricky to navigate or difficult to find the right information. I know it’s hard, but every six months or so, it is worth doing an audit of your website with, 'a fresh pair of eyes’, to check that everything is relevant and it all still makes sense.
Is it mobile-optimised?
The first thing to check is whether or not your website is on a mobile optimised platform? If not, the search engines will penalise your organic rankings. You will also find that customers, who have to pinch and expand the page to read the text, will more often bounce off to find another website that has a better user experience.
- Check: Is your website built on a mobile optimised platform?
Is your site easy to navigate with clear navigation buttons?
Most websites follow a similar structure which includes, a home page, an about page, pages on the services that you offer and a contact page. It may also be useful to have pages about the areas you serve, a portfolio of what you offer (whether it’s services or products) and even a testimonial page.
- Check: Are your navigation headers clear for a brand new visitor to understand?
Do you explain what you do?
It is all well and good you knowing what you do, but is this clear to your potential customers? If your business is selling products, do they have relevant descriptions that will help minimise the chance of those products being returned? If you offer a service, do you explain, in everyday language, what it is that you offer? When you work in a particular sector, it can become second nature to speak the jargon of that industry. But would everybody be able understand such specific terminology? Also make sure that you have clear headings throughout each page to make it easy to skim read. Often people are time-poor, so make your website a breeze to read through.
- Check: Is your website easy to understand? Ask a friend or family member to read through to see if it is clear to them. Do they have any questions about elements that remain unclear?
Can you add more visual elements to your website?
As they saying goes: ‘A photo tells a thousand words.’ Remember to include high resolution photos (that are saved for web) that convey clearly your products and services. If you offer a service then show before and after photos of projects that you have worked on. Be proud of the transformation that you can achieve.
- Check: What are the photos like on your site? Do you have relevant images that are crystal clear? Blurry photos will convey a slap-dash image of your company.
Do you have ways that customers can reach you?
The majority of users will be viewing your website on a mobile device. No longer is it OK to have your phone number only on the Contact Us page. Think about adding your contact details in your footer, so that it is easy to find you. If you are on a mobile optimised platform your web designer will be able to enable phone number hyperlinks, so that visitors can click on your number and call you straight away. Also think about other Call to Action buttons that you could include on each page.
- Check: How you can optimise better user engagement on every page, so that visitors can contact you immediately. Does your footer have contact details?
What are your customers saying about you?
If you are getting positive feedback from clients, then add this to your website. Why not create a testimonial page to enable new visitors to see what your customers think of you. Lots of lovely reviews will more likely result in a new visitor engaging with you.
- Check: When did you last upload a testimonial? Visitors will look for recent reviews, so keep adding them to your site.
Is your logo on your website?
Add your logo to the top left of your pages. The readers’ eyes will read from left to right and top to bottom. So by adding your logo to the top left will ensure that it is the first thing the reader sees. This implants your branding into their memory; making it easier to remember you when they re-visit your site.
- Check: Is your logo positioned in the top left hand corner?
For more user-friendly tips for your website visit Hubspot’s article.
Is your website in need of redesigning in order to make it a more user-friendly? Or perhaps you want to take this opportunity to start afresh? Either way, give Perfect Layout Digital Marketing a call on 01708 578 015.
Blogging has definitely become a more popular way of engaging with customers since it first appeared in the late 1990’s. The purpose behind blogging has also changed. When it first appeared, its purpose was mostly to relay a person’s thoughts or opinions about whatever took their fancy. These days, the concept adds value to the business world and, as a result, many online businesses have taken to writing blogs about their industry, service or product in order to take advantage of the benefits.
So how does it work?
Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website.
You may have heard the term ‘content is King’? Well, the importance behind that term still stands and writing blogs is a way of creating the content that will boost your rankings. You can read more about the importance of content from one of our earlier blogs.
What are the benefits?
Having a blog for your company can:
· Get more customers/traffic looking at your website via inbound links
· Demonstrate that you're an expert in your industry, whilst reinforcing your brand and credibility
· Improve the performance of your website and SEO (search engine optimisation)
As you can see the benefits of starting a blog and sticking with it can really benefit your business. Why not create social media pages too (like GooglePlus, Facebook and LinkedIn) as other platforms that will help you reach more interested parties. You can post links to your blogs on your social media pages that will help maintain and generate interest.
Three statistics that will make you want to start writing a blog today!
The downside to writing a blog…
…time. Yes, I’m afraid there had to be something! Making the time to invest in planning, preparing and writing great articles is what can put a lot of people off. If you’re currently finding it impossible to put aside the time to do this; or if the thought of getting creative and writing a blog chills you to the bone - then why not let us to do it for you?
We have a team of great copywriters that are experienced at writing about all types of subject matters in a natural and free flowing way. So increase the online traffic to your website and start your blog today!
I like the content of the homepage but feel it is too long. Will people really want to read so much and can it be shortened?
If you’re new to the idea of having a website made for your business, or you’re thinking about having your current site revamped, it’s important that you take a long hard look at your content. Your homepage is particularly important, as it’s the page that represents the ‘shop front’ of your site. You want people to look through the window, open the door and peruse further by looking at other pages, and ultimately engage with you and buy either a service or a product.
Enticing someone to make a purchase takes work and that’s when many businesses overlook the need to write about all that they do on the homepage. Thought should also be given to the words (keywords) that someone might enter into a search engine when looking for your service or business.
These methods go towards optimising a page – basically packing in what you can (in a natural, free flowing way) to hold the attention and inform the visitor, as well as being found by search engines. In order for you to be found in this way you should include an overview of the following:
• Who’s behind the business, the ethos
• What services the business offers
• What products the business offers
It should reflect a bite-sized version of what you have on your about page, services page and products page. Try and make the content throughout your site unique and on the homepage, you should aim to write at least 800 words, preferably more.
But what if you have a business that is based on producing visual goods or services – like a cake shop or a photographer? People just want to see the end result right, not read about how it was made?
Whilst many people do skip to the gallery and review the end result before committing to buy, many users these days want to make an educated decision prior to that happening and who can blame them. Today, more than ever, people have a greater choice about which service provider to use.
With so much choice, this means that businesses have got to be more transparent about what they do and how they do it in order to look unique amongst the competition. It would be hard to appear exclusive in a couple of paragraphs (unless you’ve got some serious marketing money behind you) compared to doing so in 800 or so words. Read more about the importance of writing great content from one of our previous blogs.
If the thought of writing creative, relevant and interesting content overwhelms you, why not let us help?
No two websites are the same and no two clients have the same requirements or work in the same way.
Perfect Layout offers a content creation service for customers who don’t like writing or simple don't have the time. If you require this service on top of us building your website, your product will take longer for us to complete.
In the consultation stage we will decide on a site map for your website – determining the pages and subpages most appropriate for your site. We will also determine how visual your site will be and how many images you may need for each page.
If you have a collection of your own photos we may be able to use those, alternatively, Perfect Layout Digital Marketing can source high-quality stock images for you.
So once the foundation is in place and all content and images have been approved – the turnaround time for showing you the first draft of your website can be as short as two weeks.
Call or email Perfect Layout Digital Marketing to find out how we can help you:
01708 578 015 or firstname.lastname@example.org
As the saying goes, ‘you shouldn’t mix business with pleasure’…In our business, quite often we are told by clients that their friend or a family member was building/has built their website but:
…they have spent months (even years) working on it and it’s still not finished
...it doesn’t look the way they thought it was going to
...it's not working the way that they want it to
Usually, when they are a friend or family member (and not a web designer), they invariably take an off-the-shelf package thinking 'how hard can it be?’. It’s true that building a website from one of these off-the shelf-packages isn't necessarily hard, but do they really know what they are doing? Do they really understand how to make a website perform well and not just look good?
There are thousands of cook books out there and it's easy to follow a recipe, but that doesn't mean the results will always be the same, or that what you make will even taste nice. There is a knack to good cooking and the same principle applies when building a website.
Often it's the things that look simple that can be complex underneath.
Building a website in itself isn't rocket science, but there is a method to making a website great. A website with all the right elements in place will add value to your business. A nice looking website, may simply be aesthetically pleasing but does nothing for the growth of your business. The fundamental components you need include:
By that it needs to be clear, well-written, grammatically correct and keyword rich. Content IS King. Being found in search results is determined by the search engines algorithms matching the users’ keywords with the content on the site. If your content is sparse, poorly written, not properly thought through (using a range of keywords) it is likely that you will feature low down in the rankings.
Search Engine Optimised headings
Headings carry more weight than body text, so ensure that your headings are relevant to what your audience is searching for. Using keyword-rich content in header tags will improve the search engine visibility for your target keyword. Mashable also recommends not having the same article title as you would for your page title, and advises how to write a good meta description.
Easy to use navigation
If your user experience is cumbersome and clunky, it's likely to put customers off. Make sure that you think carefully about how your users might navigate through your web site. Keep it clean and simple. Before you ‘go live’, test your website out as if you were visiting it for the first time. Can customers navigate your website easily? Is it clear and easy to understand? Could any steps be simplified?
High quality images, but not high resolution
There are so many stock photo agencies these days, that having low quality images is not an excuse any more. Your photos need to be clear and crisp, but they must also be saved as smaller files. Large image files will make loading your page slow, which may put people off staying on your website.
Calls to Action
A Call to Action (CTA) on a website is a prompt to get the user to take some specified action. It could be a button asking you to ‘Buy Now’ or ‘Subscribe’. Visually it can be a button or hyperlink. When designing your website consider how your customer might want to get in touch with your business. Are you making it easy for them to do so? Are you giving them choice; email, online forms, telephone numbers? Find out more about why Calls to Actions are important.
When Perfect Layout Digital Marketing works with customers, these are the core principles which we adhere to as the starting point for building their website. These fundamental steps are the foundations to having the building blocks for great online presence. Though don’t be mistaken with thinking that the work starts and ends with a website alone. Consider the website edging of the puzzle - there are still other pieces to put together before the picture is complete. Perfect Layout Digital Marketing can talk you through what other digital strategies would work best for your business.
Before starting a new web project you might want to read website trends for 2017. This article was published by Forbes magazine at the beginning of the year, and it might be useful for you to think about how you would like your website to look and any features that you might like to see.
Perfect Layout can, of course, simply do a website build. However, we prefer not to do that. Instead, we encourage our customers to take up a support package, where month-by-month we will monitor your website against the competition, check where it is ranking in organic search, and if needed, suggest tweaks.
We also apply other digital strategies to ensure that your visibility online is not just limited to your website. Are you active on the right social media channels? Is your business listed correctly in external directories?
If you are unsure of what your next step should be, give us a call and let’s have a chat today.