One of the most important aspects of digital marketing that marketers often deal with is content. The competition in the world of content marketing is getting more demanding. Business owners need to keep creating content that will make them stand out from the competition and keep attracting potential consumers. Here’s how long-form content can help.
In a nutshell, creating long-form content benefits you more than what you expect. Some of its plus points are:
• gaining more website visibility
• generating positive effects on your keywords
• solidifying your industry expertise and authority, and lastly,
• adding value to your readers.
What is long-form content and how to write it
There is no set definition for what long-form content is and its meaning differs for every digital marketer. Basically, it’s about creating a longer piece of written content. For some, it averages from roughly 600 to 2,000 words while others expand further up to 3,000, 4,000, 6,000 and even 10,000 words. In most cases, 2,000 above word pages and posts seem to be the standard.
Long-form content offers valuable information for your readers and potential consumers. In addition, writing longer pieces means your audience gains value and spends more time on your website, which is beneficial for you.
When making long-form content, you need to remember that it has to be consumable and useful for the readers. Reading longer pieces tends to get bland halfway through it, so it’s a challenge to keep your readers hooked over the entire piece. You may want to consider these tips to ensure your piece works.
1. Lure your readers with a captivating introduction
2. Separate your main ideas into sections and form comprehensible paragraphs in them
3. Keep your thoughts organized throughout
4. Maintain a conversational tone
5. Include visuals in between to break up long text sections
Advantages long-form content brings for your content marketing strategies
Longer content gives more opportunity to squeeze in keywords that can help your website rank higher in search engine results. Google favours it when not only the main topic keyword is used but also keywords related to your initial topic.
Boosts Social Shares and Engagement
Readers are more inclined to share links on social media platforms that contain long-form content. Some reasons are that they didn’t have the time to read the entire page, so they will want to go back to it later or because they found significant takeaways from the piece.
Creating long-form content demonstrates your business and brand’s industry expertise by creating authority on a specific topic. It builds trust among industry leaders and your consumers.
Long-form content proves to convert one-time visitors to repeat visitors since they recognize the value in what they are reading. What makes it successful is that if a reader is willing to read an entire piece, this enthusiasm could turn into an engagement that can convert them into a customer.
Switch up your content marketing strategies and mix your content. Not only that it makes your brand look like an expert on the products and services you offer, but you will also interest new site visitors as you rank better on search results.