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 Google Assistant, Alexa, and Siri have dramatically changed our relationship with technology. We ask our gadgets to find what we're looking for these days. However, the transition from typing search terms on search engines to voice search has significant implications if you’re a marketer or someone who creates online content. You must optimise your content for voice search inquiries to stay on top of the game and ensure your content is still discoverable in this new era.
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 AI-powered marketing exploits artificial intelligence and machine learning for calibrated decisions. Data collection and analysis are the heart of AI marketing since they help anticipate customer and economic trends that will impact your digital campaign.
AI marketing is not a novel concept, with the first “smart” advertisement traced to M&C Saatchi for a fictional London coffee company back in 2015. But, of course, the technology and adoption have grown by leaps and bounds since then. |
