AI-powered marketing exploits artificial intelligence and machine learning for calibrated decisions. Data collection and analysis are the heart of AI marketing since they help anticipate customer and economic trends that will impact your digital campaign.
AI marketing is not a novel concept, with the first “smart” advertisement traced to M&C Saatchi for a fictional London coffee company back in 2015. But, of course, the technology and adoption have grown by leaps and bounds since then.
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