You often hear that content is king in marketing, but content in itself comes in many forms. Some of the most common types include blog articles, listicles, infographics, podcasts, videos, ebooks, and the like. While these are all helpful in their own way, video content is quickly growing into one of the strongest and most important categories.
85% of businesses now use video content to promote their business, and 92% of marketers believe in its importance. In fact, video content is being used not just for marketing but also for other business processes like sales, human resources, and administration. Without a doubt, video marketing is taking over the digital space.
Today the Perfect Layout team, had a great time experiencing something new. We participated in another excellent course run by Building Legacies, called ‘Live video streaming – getting camera confident’. Delivered by VeenaV, it was a lively, practical course that packed in information about the how's and why's of the process.
On many social media platforms, the use of videos is nothing new. You see them all the time and can range from animals doing the funniest things, to people on the other side of the world showing you how to catch a fish in a coconut (random – but so interesting!).
The Perfect Layout team - posing for the camera with Veena V and Simon Lewin, Building Legacies
For social and business interactions, the effectiveness of video is continuing to grow and if a picture is worth a thousand words, a video is worth much more. Our video blog, outlines the variety of different ways that video can be created. Just a few of the advantages of implementing this are: expanding your audience, getting your brand seen by more people, increasing the number of users to your website and gaining customer loyalty.
Streaming your video to a live audience may not be everyone’s cup of tea, but with some planning and creative thought, it could be the winning ingredient to improving your online presence.
So did we learn anything today? Absolutely! Whilst being in front of the camera isn’t ‘my thing’, the bottom line is that your marketing strategy should involve the use of video (in some shape or form) particularly if you want to reach out to a different audience.
With research, practice, planning and some creative thought – you can get your first live video posted in minutes. If we can do it – so can you!
Check out our first Facebook live stream today.