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 Every business wants new customers, but there isn’t always time to find them. Wouldn’t it be nice to have a marketing strategy that could bring in new leads each month? If your business is in this position, then we can attract new customers for you with our lead generation website service.
This strategy does not work for all businesses, however if you usually get new customers through phone enquiries or visitors to your website, we can help you. Make smarter use of your marketing budget with this proven strategy.
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 There are websites that get found by people who have never heard of that business before. They stumble across these sites when they are searching for a solution to a problem or a question. These websites attract new visitors. These visitors are potential new clients, if they find information that is useful or engaging. So whether you are looking to build up a distribution list, your want to inform people of your services or have products to sell, a lead generation website is what you need. If these visitors go on to make an enquiry, through a contact form, email or phones call, and they provide their contact details and permission to get in touch, then they become a lead. Having a website designed to bring in new contacts in various ways can pay itself back many times over. Watch the video or read more about how beneficial a lead generation site can be for your business. Call Perfect Layout Digital Marketing, if you need ways of generating new leads for your business. Call us on: 01708 578 015.  Are you failing to get leads from your website? Does it feel like a ghoul has hijacked business leads? Are you scared about this ever-changing world of digital marketing? Well, Perfect Layout are here to rescue you from your nightmares as we explain how Search Engine Optimisation (SEO) works. If you put in place these strategies, you will see your ranking improve. Are you ready to handle more leads coming to your business?
If you’re serious about wanting people to find you through a Google search, Search engine Optimisation (SEO) must be at the top of your priority list. For example, you you're a structural engineer looking for people planning major works to their property, you want to be sure that you website can be found.  Simple answer - YES! Whilst there are website design companies like us that optimise websites for a living, undertaking this role is something that you can do yourself. For example, designing a landing page that’s built for leads doesn’t have to be an overwhelming nor time-consuming exercise. By simply looking at examples of some of the best converting lead generation websites, you can learn precisely what works and why. If you want to attract visitors who have a strong intention of ultimately using your services, your landing page will have to have plenty of good content, quality links and authority.  14 Top tips for optimising your website… The following steps are proven to increase not only conversions, but also your site's trust factor and presence. For good optimisation of your website that will help generate more customers it's worth considering the following... Top tip 1 - add forms to the pages that get the most traffic To begin with, conduct an audit of where most of your online traffic and outreach comes from. Here are some of the most common places that a business might get visitors from: Email Marketing - traffic might come from users who click through to your website from one of your emails that you have provided. Social Media - traffic might come from users who engage in a campaign through one of your social media profiles linked with your website. Live Chat - traffic might come in the form of users who reach out to your customer service team through a live chat window on your website. Blog Posts - traffic might come from your highest-performing blog posts. Top tip 2 - start with a basic CTA on your homepage If your homepage's design is what catches a person's attention, the CTA (Call to Action) is what keeps it. Your homepage sits at the top of the marketing funnel and should therefore offer either a free trial or subscription to a recurring campaign, such as a newsletter. Consider including one of the following CTAs on the front of your website:
 Top tip 3 - offer ebooks for download on specific blog posts Another way to generate interest in your business is to create blog content that promotes an ebook or whitepaper, wherein your website visitors can learn more about the same topic they have just read about on your blog. We are always writing about the importance of blog posts and keeping content on your site fresh and relevant and this strategy is where lead generation meets search engine optimisation (SEO). To start, conduct keyword research on a topic that's relevant to your industry, and create a group of blog posts around this topic. Then, draft a report that delves much deeper into this topic. Package this report into a PDF that your blog readers can download using their name, company, and email address.  Top tip 4 - develop a live chat service for your website To generate leads though live chat, audit your website to see which pages your visitors spend most of their time on. With the right development resources, you can install a live chat tool on the pages where customers need the most assistance or information. This allows you to practically collect and log insight on their product needs while answering their questions. Top tip 5 - personalise your calls-to-action Personalised calls-to-action convert 42% more visitors than basic calls-to-action. Visitors who see website pages that remember them from an earlier date are more inclined to stick around and start a conversation with you. Top tip 6 - make your videos speak to the user Online videos greatly increase conversion rates for a wide range of industries (particularly e-commerce websites). The highest performing videos speak to the user rather than at them. Online users who viewed a product video are much more likely to convert over users who simply viewed an ad. Top tip 7 - use action oriented words when describing your offers Using action-oriented words in your offer (such as, ''feel'' and ''get'' etc.), places the customer in a pivotal role as the one receiving the benefits as opposed to simply imagining them. Top tip 8 - featured image Every great post has a great image. This makes the post more attractive, both on your site and in the social streams when it gets shared. This is your chance to explain concepts visually with informative charts or diagrams. Top tip 9 - descriptive header A descriptive header is good for visitors and good for search rankings. Top tip 10 - social sharing buttons Make it easy to spread the word. Share buttons can appear at both the top and bottom of the post, or even as a “sticky” element that follows them as they scroll down the page. Top tip 11 - try to avoid cookie-cutter site templates It is best you avoid any cookie cutter “all-the-work-is-done-for-you” website templates. Instead, consider investing in the best possible website that you can afford, and make sure you make the purpose of each page clear, up front, so that the designer can tailor it to generating leads.  Top tip 12 - evidence, data and social proof Add evidence of your legitimacy and the value of your services. This may include examples, statistics and research. Top tip 13 - personality, values and your story Talk about your values, your origin and why this work is important in order to make this a page that sets you apart. Top tip 14 - nurture your leads Place leads into a workflow once they fill out a form on your landing page so they don't forget about you. Deliver them valuable content that matches their interest. Lead nurturing should start with relevant follow up emails that include great content. Finally, take a look at your website. How do you think it’s doing against the above points? Call us today so that we can discuss how we can help you put in action what you currently have missing.  Last week, 13 July, Christine Huntingford from Perfect Layout Digital Marketing was invited to give a presentation at the Havering Chamber of Commerce and Industry (HCCI) breakfast meeting, where members and visitors attended. She thought long and hard about what to talk to them about and decided to make it an interactive session with the participants and let them know in 10 minutes, after a few simple checks, whether their website was working well for their business and whether their website and digital marketing need some real Tender Loving Care (TLC). Firstly, to get a sense of their initial thoughts she asked the following questions:
This gave everyone a moment to reflect not only if were they genuinely happy with their current service, but also to validate if this was a way in which they were bringing in customers. Now we know its all very easy to think that everything is fine with our website, but how do we really know? Well, these next simple tasks can reveal whether your website is working for you. You can do this for your site at any time.  Task 1 Open your search browser for the internet and look for your business, by type and location. Please don’t type in your company name but instead type in say ‘Accountants in Romford’. Is your company is listed on page one? If it is that’s great news. Potential customers have a chance of finding you and calling up your business. For those of you that didn’t appear on page one, you may need to think about how to improve the content of your website to help you to be found. Task 2 Whilst before you were asked not to type in your company name into the browser, this time, do exactly that. For example, for our Company it would be, ‘Perfect Layout Digital Marketing’. Can you see the Google My Business (GMB) listing for your business? Can you also see photos, posts and full details about your company? Do you have reviews? If it’s a ‘yes’ for all of that, that is excellent! You are on track with taking full advantage of GMB’s latest updates and features. If you didn’t, Perfect Layout can help you either set up a Google My Business, or help you enhance what you already have there. Task 3 Keeping the page that you had open for task 2, now scroll down the results page, do you have your business listed in external directories? Such as Yell, Thomson, Netmums, or any online directory for your sector? If you have more than 3 external directory listings, you are doing well, these connections on external sites help give your website relevancy and demonstrate that you are an active business. If you are not listed on any external directories, it is recommended that this strategy is employed in order to help your business get found. Task 4 Does your website have a blog section? If it does, was the last post published within the last month? If this is you - congratulations! You are doing a good job of sharing news about your company’s activities and products to your community. If you don’t, get in touch with Perfect Layout about the benefits of a blog, which can help your website rank better.
Being on external directories can improve your online visibility with prospective clients. Having a blog section is an opportunity to update your community on what you are doing and makes your business more authoritative. In the second half of the presentation we introduced an alternative strategy for phone-based businesses who don’t have the money to invest in a new website or redesign of their current website - but need to be earning more money and secure new customers. To clarify, a phone-based business is when people would call you as their primary way of contacting you, rather than via email or walking into your business premises. Let’s imagine the following: Our client, a dentist, gets some enquiries from his website, but he would like more. His family is growing and they need a bigger house, but what he is currently earning isn’t quite enough to be able to move, just yet. He doesn’t have the money to rebuild his website and invest in keyword-rich content. However, as a phone-based business, he has the option of securing potential customers through a customer generating website that’s run by a digital marketing agency. This website will generate new contacts specifically for his business by creating a new website free of charge. It will be found organically on the top pages of search engines and could bring him that extra revenue that he is looking for. From these new clients there’s a high likelihood of them becoming repeat customers, who will visit for check-ups, as well as the need for ad hoc additional treatments. Fabulous recurring revenue for years to come. It’s a no brainer – so where's the catch? It’s simply a matter of paying a small fee to the digital marketing agency for each enquiry that comes via that website. If this has struck a chord with you and you would like your business to build up its client base and recurring customers, give us a call today to talk about whether your niche would suit such a website.  For many businesses, social media is an indispensable tool for finding and engaging with customers, improving sales, advertising and promoting products and services as well as gauging trends and offering customer service. Social media has a significant role in helping businesses as it:
While 76% of direct sellers use social media for promotional purposes, 55% use it for recruiting new distributors and 42% use it for reactive purposes. Consumers are the most popular target for social media, followed by distributors and communities. Social media has evolved into a driver of strategy, and will become even more important in the future as customer relationships are improved and developed by listening and reacting to concerns. The transparency created by social media is enhancing trust and ethical organisational cultures. In addition, consumer brand communities are emerging that are increasing brand value.   1 – Facebook This is easily the largest social networking site in the world and one of the most widely used. Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts. An average Facebook user has 180 friends. Apart from the ability to network with friends and relatives, different Facebook apps can be accessed to sell online and market or promote a businesses brand and products by using paid Facebook ads. Facebook has incredible insights about their users and can target very specific demographics with very specific ads. Facebook ads are shown more regularly to advertisers who are willing to pay more than other advertisers targeting the same people. This creates a bidding war and makes advertising campaigns that focus on a small niche more profitable. Number of active users per month: approximately 1.7 billion
  2 – Instagram Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art. This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire, with 1 billion registered users. More than 80% of Instagram’s community lives outside of the U.S. More than 300 million users check Instagram Stories daily. Number of active users per month: 500 million approximately
  3 – Twitter This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 240), to convey your message to the world. With the growing craze for online shopping, Twitter makes it possible to promote your business and shop directly through tweets. More political leaders use Twitter than any other social platform. 276 heads of state, government and ministries in 178 countries use Twitter. 68 million monthly active users are located in the U.S. 262 million monthly active users live outside of the U.S. (roughly 80%of all users). 42% of Twitter users use the site daily. 8% of US Companies use Twitter for marketing purposes. 74% of Twitter users follow small businesses to get product updates. Number of active users per month: 330 million approximately
  4 – Google+ Owned by the tech giant Alphabet (Google), this interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It is estimated that it has a total of 2 billion registered users. It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages. Top 5 countries using G+ are USA, India, Brazil, UK & Canada. Number of active users: 395 million approximately
  5- LinkedIn LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates and more. It also boasts over 500 million members. The more precise demographical data about people you are connected with is usually behind a pay-wall (a tool to monetize digital content securely and efficiently) such as on LinkedIn. 171 million users are based in Europe, the Middle East and Africa. The U.S. has the largest national user base (146 million members), followed by India, China and Brazil. 49% of college graduates use LinkedIn. 45% of adults making more than US$75,000 per year are on LinkedIn. More than 46 million students and recent college graduates use LinkedIn. They are the networking site’s fastest-growing demographic. Number of active users per month: 250 million approximately
 Love them or loathe them, social media platforms are a must for all business owners to use. Denying your business a presence on the right social media platforms could lose you leads, revenue and repeat custom. If you are overwhelmed with where you should start, give Perfect Layout Digital Marketing a call to see how we can help build the right social media strategy for you.   Christine Huntingford, CEO, Perfect Layout Digital Marketing will be one of the guest speakers at the Havering Chamber of Commerce and Industry’s (HCCI) breakfast meeting this Friday (13 July). She will talk about how businesses need to invest in their website and digital marketing; in order to stay ahead of the competition. Breakfast meetings are free to members and guests are welcome too. As a local business owner, it is likely that your days are filled working with for your customers with your specialist skill-set. If you are lucky to have a lot of referral work, it is likely that one day rolls into the next and one week into another and before you know it, that promise that you made to yourself that you will update your website, or that you will post more often on social media, falls to the way side. If you are one you one of them, now is really is a good time to take stock and find out if what you are doing is really working for your business? Ask yourself: when was the last time you really looked at your website? Does it really work for you in the way that you want it to? (- i.e. are you getting leads from it). Do you know how easy it is for potential customers to find you? Is your social media activity where it should be? We all know that there is more that we can, and should, do. There are simple and relatively quick things that you can do that can make a big difference to your visibility online. Some elements cost you time, not money. And those that do cost money, can be scaled to what is affordable for you.  Come along on Friday 13 July to the Havering Museum in Romford and join the members and guests of the Havering Chamber of Commerce and Industry to hear Christine share ways for you to check if your website is easily found (or not); your website is the foundation of your digital marketing strategy and if that isn’t right, that is where you need to start first. From there we can build the blocks to ensure that you are engaging with potential customers on a regular basis. The meeting starts at 7:30am for networking and the speakers will be presenting between 8am and 9am. There is a further opportunity to network until 9:30am. Guests welcome: £10 on the door.  There are good websites and there are bad websites. If you have had a website for a while, but you find that you are not getting much from it, in terms of traffic, leads, calls etc, it could be that people are finding your website tricky to navigate or difficult to find the right information. I know it’s hard, but every six months or so, it is worth doing an audit of your website with, 'a fresh pair of eyes’, to check that everything is relevant and it all still makes sense. Is it mobile-optimised? The first thing to check is whether or not your website is on a mobile optimised platform? If not, the search engines will penalise your organic rankings. You will also find that customers, who have to pinch and expand the page to read the text, will more often bounce off to find another website that has a better user experience. - Check: Is your website built on a mobile optimised platform? Is your site easy to navigate with clear navigation buttons? Most websites follow a similar structure which includes, a home page, an about page, pages on the services that you offer and a contact page. It may also be useful to have pages about the areas you serve, a portfolio of what you offer (whether it’s services or products) and even a testimonial page. - Check: Are your navigation headers clear for a brand new visitor to understand? Do you explain what you do? It is all well and good you knowing what you do, but is this clear to your potential customers? If your business is selling products, do they have relevant descriptions that will help minimise the chance of those products being returned? If you offer a service, do you explain, in everyday language, what it is that you offer? When you work in a particular sector, it can become second nature to speak the jargon of that industry. But would everybody be able understand such specific terminology? Also make sure that you have clear headings throughout each page to make it easy to skim read. Often people are time-poor, so make your website a breeze to read through. - Check: Is your website easy to understand? Ask a friend or family member to read through to see if it is clear to them. Do they have any questions about elements that remain unclear?  Can you add more visual elements to your website? As they saying goes: ‘A photo tells a thousand words.’ Remember to include high resolution photos (that are saved for web) that convey clearly your products and services. If you offer a service then show before and after photos of projects that you have worked on. Be proud of the transformation that you can achieve. - Check: What are the photos like on your site? Do you have relevant images that are crystal clear? Blurry photos will convey a slap-dash image of your company. Do you have ways that customers can reach you? The majority of users will be viewing your website on a mobile device. No longer is it OK to have your phone number only on the Contact Us page. Think about adding your contact details in your footer, so that it is easy to find you. If you are on a mobile optimised platform your web designer will be able to enable phone number hyperlinks, so that visitors can click on your number and call you straight away. Also think about other Call to Action buttons that you could include on each page. - Check: How you can optimise better user engagement on every page, so that visitors can contact you immediately. Does your footer have contact details? What are your customers saying about you? If you are getting positive feedback from clients, then add this to your website. Why not create a testimonial page to enable new visitors to see what your customers think of you. Lots of lovely reviews will more likely result in a new visitor engaging with you. - Check: When did you last upload a testimonial? Visitors will look for recent reviews, so keep adding them to your site. Is your logo on your website? Add your logo to the top left of your pages. The readers’ eyes will read from left to right and top to bottom. So by adding your logo to the top left will ensure that it is the first thing the reader sees. This implants your branding into their memory; making it easier to remember you when they re-visit your site. - Check: Is your logo positioned in the top left hand corner? For more user-friendly tips for your website visit Hubspot’s article. Is your website in need of redesigning in order to make it a more user-friendly? Or perhaps you want to take this opportunity to start afresh? Either way, give Perfect Layout Digital Marketing a call on 01708 578 015.  The term ‘Content is King’ has been bandied about for many years. It’s something that you may have heard mentioned on one of the blogs at Perfect Layout or whilst perusing the internet for news and top tips on how to make your website attract customers. So, what does the term Content is King mean and from where did it originate? The term ‘Content is King’ came from an essay that Bill Gates wrote in January 1996 entitled, ’Content is King’. It was published on the Microsoft website and stated… “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Imagine, Bill Gates, the creator of Microsoft computers made this statement over 20 years ago! Did he have a crystal ball? We’ll never know, but his intuition was certainly firing on all cylinders as his prediction has become a reality. Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website. Is content on a site that important? There’s really no getting away from the fact that having interesting, informative, content on your website is great news for your business. Think of it this way, you wouldn’t buy a book entitled: ‘How to create a great blog’ if the ideas contained within it was not about blogs and full of grammatical mistakes. It’s the same with a website. Nowadays consumers aren’t solely surfing to buy a product or service. They want to be clued-up, educated or tickled with something that will draw them in to press the buy, subscribe, like or recommend button, and ultimately come back for more. The right content on a website can help a business achieve these things – but it can’t do it on its own. That’s where the rest of the royal family come into play…next up, ‘The Queen’.  So, what is the role of the Queen? My thoughts are that having great content is not a stand-alone facet of getting customers to a site. There has to be a strategy behind the content to ensure that it’s relevant and directed at the right customers at the right time. The content that’s being offered should have the right ‘context’ which means offering information that is relevant and helpful to the customer in their current situation. The more relevant a post is to that person’s need, at that point, the more that person is likely to buy that product or service. To fully merge the right context into your content means thinking about what context would be helpful for your customers and then identifying the kind of factual data you need to identify that context. The work of The Queen doesn’t stop there. Her role also holds the title of ‘creative development’. Making your content stand out and really shine amongst the competition isn’t easy. Depending on your niche you will have a particular demographic and age-range that you need to appeal to. Do your research and tailor your content to appeal to them. I believe that the final role of The Queen (such a busy lady!) is that of ‘distribution’. What platforms are the best to get your content seen by those that need to see it? Nowadays, there’s a plethora of social media platforms that can be used to get your content seen by the right people. Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ are just some of the ways in which you can distribute your content directly to the people that want to see it. So, during the planning stages you will need to think about:
And last but not least…The Prince and Princess  Whilst there’s little written about the off-spring of this royal family, I’ve taken the liberty of identifying who they are and the role they play in keeping the King on his throne. The key to ensuring that your website, and the content contained within it, are working optimally, are Web Designers – surprise! They may also go under different Marketing titles, but I’m writing this blog so have the freedom to be biased! If you are unable to write content like a King with the right context and undertake all the other tasks included within the role of the Queen, the Princesses within this company can assist you to:
Be inspired to… think and write creatively My husband has a beard. Not a moustache, goatie or bit of stubble – he has a full-grown cave man beard. It suits him. It draws him attention and makes him stand out from the crowd for his unique style. These days, having a business online can be difficult to master. Depending on your niche, getting a foothold amongst your competitors can be a daunting task. You have to think outside the box, be unique and have the equivalent of a really big beard (!) to draw customers in. We are accustomed to writing content and thinking outside the box when it comes to promoting local online businesses. We write content that’s relevant, interesting and full of keywords that will get you seen by the right audience. The key is to making the text sound natural, interweaving an outline of your services and products into the content all the while helping you to stand out from the crowd. What role do you think The Prince and Princess play in this royal family?  Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties. Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. it created specific location pages within each of the counties to ensure that her site would be found in organic search. Within a week of the site going live, her first local lead called through.  When a local hypnobirthing instructor set up her business, she was not aware of the importance of search engine optimisation and the use of keywords; in not only her site and but her url. Whilst having a successful website under the business name Magical Baby Moments, she felt that having a second website, specifically called Romford Hypnobirthing would help her with local search. Both sites are on page 1 of organic search, for key terms such as ‘Romford Hypnobirthing’ and ‘Hynobirthing in Romford’. This success on the search engines isn’t by luck, but instead because of tools and techniques implemented to deliver these results. By adding these factors to her business, there has been an increase in local leads being generated from online searches. If your business is struggling to be found online call Perfect Layout Digital Marketing today on: 01708 578 015.  Perfect Layout Digital Marketing is based in Romford, Essex and helps local businesses to grow and develop their business through optimising their digital presence. Is your website optimised for mobile? If your website is a few years old, it might mean that your site isn’t optimised for mobile. How can you tell? Take a look at your website on a mobile device (phone or tablet). If it doesn’t automatically fit the screen and you need to expand the text in order to read the small font, then your site is not optimised for Google, which may harm your rankings. Would you like more leads? If your business is a little slow, think about how your website is performing. Do you get a lot of leads directly from your website or social media channels? If the answer is ‘not many’, then it could mean that your website could do with a makeover to ensure that the content on it and the keywords that you include are improved. We can help you with that. Digital Consultation We sit down with each and every business owner to find out how their business operates in order to find the right digital solution for them. Our mission is to help local businesses expand and grow, if this is you, then give us a call on 01708 578 015. |
