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 So, you're ready to build your brand from scratch? Fantastic! But where do you start? There is much more to developing a brand than creating a logo or choosing an attractive name. It all comes down to telling an engaging tale, knowing your audience, and standing out. Let's break down the process into actionable steps focusing on the key pillars of brand building.
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 Blogging has been around for a long time, so it's easy to question if it's still a worthwhile action. You may believe that blogs will go extinct with the rise of TikTok, Instagram Reels, and AI. However, blogging is still relevant today because it continues to accomplish things that fast, flashy content just cannot. Let’s explore some reasons why blogging should be included in your content strategy - and why readers still love it, too.
 Designing a website can feel like a journey through a maze of advice. You’ll find all sorts of myths and misconceptions about what makes a website "work". Let's cut through the clutter and debunk six common myths about website design so you can focus on what really makes your site effective.
 As 2025 begins, it’s evident that marketing in the digital space will continue to evolve. While some trends will carry on from the previous year, new ones are expected to emerge this year. We're talking fresh innovations, new consumer expectations and strategies. So, if you’re a marketer or business owner, here are our top five trends to be aware of for 2025.
 It's been another amazing year for the Perfect Layout team and as always, we feel blessed to have helped so many great businesses. We're already looking forward to 2025 and offering some new services and developing new partnerships - so watch this space!
Wishing all our customers, past, present and future a very merry Christmas and a prosperous New Year! 🎄  Is your website feeling like yesterday's news? Today’s world is fast. Trends change faster than you can say "refresh" and that means it's easy for your online presence to fall behind. Your website is a digital introduction to your prospective clients and if your site is not making the right impression or keeping up with the times it may be time for a makeover. Keep reading to see if your website is exhibiting signs that a full refresh is required.
 Google Assistant, Alexa, and Siri have dramatically changed our relationship with technology. We ask our gadgets to find what we're looking for these days. However, the transition from typing search terms on search engines to voice search has significant implications if you’re a marketer or someone who creates online content. You must optimise your content for voice search inquiries to stay on top of the game and ensure your content is still discoverable in this new era.
 In the world of virtual presence, your website serves as your virtual shop. It makes a big first impression on prospective clients and represents your business well. So, working well with your web designer means everything, whether you're creating a brand-new website or updating an old one. But where do you even start? Before beginning your web design project, here are some important things to consider.
 What’s a brand without a logo? It's like a ship with no compass! The foundation of your brand's identity is your logo. It is the public face of your business, a visual representation of its spirit, principles, and character. But creating a logo that works is no easy task. It calls for the ideal balance of strategic thought, creativity, and design knowledge. So, to assist you in beginning this endeavour, let's examine the fundamentals of logo design!
 The fields of website development and content management systems are always changing, but one thing remains constant here: WordPress’s unparalleled success. Today, millions of website owners use the platform due to its comprehensive features and intuitive design. However, just like any other technology, WordPress offers advantages as well as disadvantages. So, let's take a look at what makes this platform a blessing and a challenge.
 If you have a website, you should be looking for ways to rank well in search engine results. But with millions of websites competing for attention, you may feel like you're playing a lost battle. What if we told you that it's easier than you think? Some simple yet effective strategies can majorly improve your website's search result ranking and here’s how.
 In the current digital era, initial impressions are made in milliseconds and the front-line combatant in this attention-getting war is your website. The stakes are high, whether starting a new online business or revamping your existing online presence. Imagine a beautiful website oozing with originality and flair. However, beneath the surface is a minefield of typical mistakes that might instantly destroy your digital ship faster than you can say, "click here." So, to save you from this, let’s go through some errors to avoid when building or revamping your website.
 If you don’t know how your website's performing, it’ll be very difficult for you to stay in the competitive online industry of today. If you’re a business owner or marketer, Google Analytics can offer you extensive insights into your online presence. While the platform may seem intimidating at first, it's pretty simple to grasp, especially when optimising your online strategy. Let’s walk you through the essentials of Google Analytics so that you can harness its full potential.  In the world of virtual presence, your website serves as your virtual shop. It makes a big first impression on prospective clients and should represent your business well. Working alongside your web designer is a must; whether you're creating a brand-new website or updating an old one. But where do you even start? Before beginning your website design project, here are some important things to consider.
 The ever-evolving world of digital marketing knows only one constant: change. This makes it mandatory for businesses to deal with various challenges and opportunities. In this dynamic chessboard, every move counts, and the stakes are higher than ever. However, balancing the problems and potential shapes your business’ success. So, let's dive into the nitty-gritty to see how your company can up its game.
 The internet world is fast-paced, with countless websites vying for attention. While numerous tactics can help your website grow, there's no denying that SEO (Search Engine Optimisation) is the ultimate power player. However, there are some essential do's and don'ts that can make or break your online presence. Let’s dive right into them!
 In today's digital age, having a website is pivotal for businesses, organisations, and even individuals. It's your online presence, digital storefront and a means to connect with your audience. Because your audience can't meet you in person, it’s the way in which you make your first impression on them.
However, building a website is not as simple as it may seem. Numerous pitfalls can hinder your site's success. But the good news is: they’re all easily avoidable! So, let's explore some common errors you should steer clear of when creating a website.  One of our objectives for 2023 has been to help raise funds and awareness for a local charity. Saint Francis Hospice – a local charity that cares for people in our community with palliative and end of life care - fell under our radar, mostly due to the wonderful Andy Furneaux and his amazing talent as a Fundraiser.
 AI-powered marketing exploits artificial intelligence and machine learning for calibrated decisions. Data collection and analysis are the heart of AI marketing since they help anticipate customer and economic trends that will impact your digital campaign.
AI marketing is not a novel concept, with the first “smart” advertisement traced to M&C Saatchi for a fictional London coffee company back in 2015. But, of course, the technology and adoption have grown by leaps and bounds since then.  Marketers have been talking about “content is king” since Bill Gates first coined the phrase in a 1996 essay when describing the future of the Internet. So now, 27 years later, does that statement still carry weight?
Content is a great equaliser when building a brand, establishing authority, connecting with an audience, and maintaining credibility. Use of this strategy, will allow you to grow your business and get ahead of your competitors. Why? Because people will read and share a compelling blog or video regardless of the messenger.  Since its launch in China, TikTok has taken the social media world by storm. Its success now sees it hot on the heels behind Facebook, YouTube, and Instagram in the number of users. In addition, the platform has eclipsed Snapchat's 500 million accounts since hitting the one billion mark in 2021.
TikTok and Snapchat are ideal platforms for short videos and photos. The latter is a phone app that allows users to share videos or pictures (dubbed as snaps) with friends and acquaintances. But does TikTok and Snapchat provide the right environment for getting your business a new audience?  A Citation refers to the digital reference that differentiates your business from the rest of the pack. It’s part of search engine indexing and traditionally includes what is referred to as the NAP (name, address, and phone number).
For example, when someone searches your company name on Google, the essential info shows up, and they can take the next step in the sales funnel. So, it’s critical that you only list accurate information to avoid frustrating your prospects.  Interactive content may come in a variety of sources, including: surveys, quizzes, psychological assessments, raffles, giveaways, ebooks, animated infographics, general questions, and videos. The possibilities really are endless. These tools are a way of converting your target audience from passive readers into active participants.
Only a few methods can match the effectiveness of interactive content in establishing a connection between the brand and the target market. One of our objectives for 2023 has been to help raise funds and awareness for a local charity. Saint Francis Hospice – a local charity that cares for people in our community with palliative and end of life care - fell under our radar, mostly due to the wonderful Andy Furneaux and his amazing talent as a Fundraiser.
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