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Why Having a Google Business Profile Can Help Bring Leads to Your Online Business?

5/5/2025

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Are you ready to start generating more leads for your online business? One of the most efficient, and frequently disregarded, methods to accomplishing this is by creating a Google Business Profile. It's a really effective and cost-free way to get your company in front of customers who are looking for what you have to offer. Let's examine some of the factors that make a Google Business Profile vital to generating leads and building your online visibility.
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How to build a brand for your new business - from scratch!

7/4/2025

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type writer white sheet that says the beginning_blog image Perfect Layout Digital Marketing
So, you're ready to build your brand from scratch? Fantastic! But where do you start? There is much more to developing a brand than creating a logo or choosing an attractive name. It all comes down to telling an engaging tale, knowing your audience, and standing out. Let's break down the process into actionable steps focusing on the key pillars of brand building.
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Why Blogging Still Matters in 2025

3/3/2025

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Blogging has been around for a long time, so it's easy to question if it's still a worthwhile action. You may believe that blogs will go extinct with the rise of TikTok, Instagram Reels, and AI. However, blogging is still relevant today because it continues to accomplish things that fast, flashy content just cannot. Let’s explore some reasons why blogging should be included in your content strategy - and why readers still love it, too.
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6 Website Design Myths – Debunked

3/2/2025

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hand turning blocks that says myths/facts on yellow with  white background_blog Perfect Layout Digital Marketing
Designing a website can feel like a journey through a maze of advice. You’ll find all sorts of myths and misconceptions about what makes a website "work". Let's cut through the clutter and debunk six common myths about website design so you can focus on what really makes your site effective.
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Top 5 Digital Marketing Trends for 2025

2/1/2025

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gold 2025 with gold tinsels_top 5 digital marketing trends for 2025_blog by Perfect Layout Digital Marketing
As 2025 begins, it’s evident that marketing in the digital space will continue to evolve. While some trends will carry on from the previous year, new ones are expected to emerge this year. We're talking fresh innovations, new consumer expectations and strategies. So, if you’re a marketer or business owner, here are our top five trends to be aware of for 2025.


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Happy Christmas everyone!

20/12/2024

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It's been another amazing year for the Perfect Layout team and as always, we feel blessed to have helped so many great businesses. We're already looking forward to 2025 and offering some new services and developing new partnerships - so watch this space!

Wishing all our customers, past, present and future a very merry Christmas and a prosperous New Year! 
🎄

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Is It Time for Your Website to Have a Makeover?

5/11/2024

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Is it time for your website to have a makeover? Opening zip revealing bright sky and sun. Blog by Perfect Layout Digital Marketing
Is your website feeling like yesterday's news? Today’s world is fast. Trends change faster than you can say "refresh" and that means it's easy for your online presence to fall behind. Your website is a digital introduction to your prospective clients and if your site is not making the right impression or keeping up with the times it may be time for a makeover. Keep reading to see if your website is exhibiting signs that a full refresh is required.
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How to optimise online content for voice search queries

14/10/2024

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Woman using voice search on smartphone outdoors, close up, blog about how to optimise online content for voice search queries by Perfect Layout Digital Marketing
Google Assistant, Alexa, and Siri have dramatically changed our relationship with technology. We ask our gadgets to find what we're looking for these days. However, the transition from typing search terms on search engines to voice search has significant implications if you’re a marketer or someone who creates online content. You must optimise your content for voice search inquiries to stay on top of the game and ensure your content is still discoverable in this new era.
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What to Tell Your Website Designer Before Starting a Project

9/9/2024

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Ask the right questions written in yellow on the roadside, blog about what questions to ask a website designer before hire, by Perfect Layout Digital Marketing
In the world of virtual presence, your website serves as your virtual shop. It makes a big first impression on prospective clients and represents your business well. So, working well with your web designer means everything, whether you're creating a brand-new website or updating an old one. But where do you even start? Before beginning your web design project, here are some important things to consider.
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The Basics of Logo Design

12/8/2024

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large monitor on desk with screen showing logo design_blog outlining the basics of logo design by Perfect Layout Digital Marketing
What’s a brand without a logo? It's like a ship with no compass! The foundation of your brand's identity is your logo. It is the public face of your business, a visual representation of its spirit, principles, and character. But creating a logo that works is no easy task. It calls for the ideal balance of strategic thought, creativity, and design knowledge. So, to assist you in beginning this endeavour, let's examine the fundamentals of logo design!
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The Advantages and Disadvantages of Using WordPress

8/7/2024

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Wordpress logo and word white on black background_blog the advantages and disadvantages of using wordpress
The fields of website development and content management systems are always changing, but one thing remains constant here: WordPress’s unparalleled success. Today, millions of website owners use the platform due to its comprehensive features and intuitive design. However, just like any other technology, WordPress offers advantages as well as disadvantages. So, let's take a look at what makes this platform a blessing and a challenge.
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Tips to Improve Your Website’s Search Result Ranking

10/6/2024

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suited male holding poster that reads time to improve_blog tips to improve your websites search and result ranking by Perfect Layout Digital Marketing
If you have a website, you should be looking for ways to rank well in search engine results. But with millions of websites competing for attention, you may feel like you're playing a lost battle. What if we told you that it's easier than you think? Some simple yet effective strategies can majorly improve your website's search result ranking and here’s how.


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Errors to avoid when building or revamping a website

13/5/2024

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Written word oops, looks like something went wrong, make character holding two ends of unplugged plugs for blog about which errors to avoid when building a website_written by Perfect Layout Digital Marketing
In the current digital era, initial impressions are made in milliseconds and the front-line combatant in this attention-getting war is your website. The stakes are high, whether starting a new online business or revamping your existing online presence. Imagine a beautiful website oozing with originality and flair. However, beneath the surface is a minefield of typical mistakes that might instantly destroy your digital ship faster than you can say, "click here." So, to save you from this, let’s go through some errors to avoid when building or revamping your website.​


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A Quick Guide to Google Analytics

8/4/2024

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If you don’t know how your website's performing, it’ll be very difficult for you to stay in the competitive online industry of today. If you’re a business owner or marketer, Google Analytics can offer you extensive insights into your online presence. While the platform may seem intimidating at first, it's pretty simple to grasp, especially when optimising your online strategy. Let’s walk you through the essentials of Google Analytics so that you can harness its full potential.
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What to Tell Your Website Designer before Starting a Project

11/3/2024

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Blackboard with white writing, questions, how, who_blog image for Perfect Layout Digital Marketing blog
In the world of virtual presence, your website serves as your virtual shop. It makes a big first impression on prospective clients and should represent your business well. Working alongside your web designer is a must; whether you're creating a brand-new website or updating an old one. But where do you even start? Before beginning your website design project, here are some important things to consider.
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Opportunities and Challenges in Digital Marketing

12/2/2024

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The ever-evolving world of digital marketing knows only one constant: change. This makes it mandatory for businesses to deal with various challenges and opportunities. In this dynamic chessboard, every move counts, and the stakes are higher than ever. However, balancing the problems and potential shapes your business’ success. So, let's dive into the nitty-gritty to see how your company can up its game.
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Top 10 SEO do’s and don’ts

8/1/2024

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Do's and don'ts sign with multicolored sticky notes and a palm on the middle sticky notes_blog image for Perfect Layout Digital Marketing_blog title top 10 seo dos and donts
The internet world is fast-paced, with countless websites vying for attention. While numerous tactics can help your website grow, there's no denying that SEO (Search Engine Optimisation) is the ultimate power player. However, there are some essential do's and don'ts that can make or break your online presence. Let’s dive right into them!
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Seasons greetings, from the Perfect Layout team

15/12/2023

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Common mistakes to steer clear of when building a website

13/11/2023

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Blog image for Perfect Layout Digital Marketing_Mistakes to avoid when building a website_
In today's digital age, having a website is pivotal for businesses, organisations, and even individuals. It's your online presence, digital storefront and a means to connect with your audience. Because your audience can't meet you in person, it’s the way in which you make your first impression on them. 

However, building a website is not as simple as it may seem. Numerous pitfalls can hinder your site's success. But the good news is: they’re all easily avoidable! So, let's explore some common errors you should steer clear of when creating a website.
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Saint Francis Hospice - Big Heart Lunch

16/10/2023

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Stage set with heart shape balloons and pop up poster for Saint Francis Hospice, beautiful big bouquet of white flowers on the floor_Big Heart Lunch, event for Saint Francis Hospice.
One of our objectives for 2023 has been to help raise funds and awareness for a local charity. Saint Francis Hospice – a local charity that cares for people in our community with palliative and end of life care - fell under our radar, mostly due to the wonderful Andy Furneaux and his amazing talent as a Fundraiser. 

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Juice up your digital campaign with AI-powered marketing

16/10/2023

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blog image_computer generated AI lit up_blog title: juice up your digital marketing campaign with ai powered marketing
AI-powered marketing exploits artificial intelligence and machine learning for calibrated decisions. Data collection and analysis are the heart of AI marketing since they help anticipate customer and economic trends that will impact your digital campaign.   

AI marketing is not a novel concept, with the first “smart” advertisement traced to M&C Saatchi for a fictional London coffee company back in 2015. But, of course, the technology and adoption have grown by leaps and bounds since then. 


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Is content still King in 2023

18/9/2023

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blog image_content is king written on paper of old typewriter_blog title: is content still king in 2023_blog for perfect layout digital marketing
Marketers have been talking about “content is king” since Bill Gates first coined the phrase in a 1996 essay when describing the future of the Internet. So now, 27 years later, does that statement still carry weight?
 
Content is a great equaliser when building a brand, establishing authority, connecting with an audience, and maintaining credibility. Use of this strategy, will allow you to grow your business and get ahead of your competitors. Why? Because people will read and share a compelling blog or video regardless of the messenger.


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TikTok and Snapchat: social media platforms for kids or businesses?

21/8/2023

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blog image_tiktok logo_blog for perfect layout digital marketing
Since its launch in China, TikTok has taken the social media world by storm. Its success now sees it hot on the heels behind Facebook, YouTube, and Instagram in the number of users. In addition, the platform has eclipsed Snapchat's 500 million accounts since hitting the one billion mark in 2021. 

TikTok and Snapchat are ideal platforms for short videos and photos. The latter is a phone app that allows users to share videos or pictures (dubbed as snaps) with friends and acquaintances. But does TikTok and Snapchat provide the right environment for getting your business a new audience?

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Citations: should I list my business?

17/7/2023

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blog image_blog title: citations: should i list my business_blog for Perfect Layout Digital Marketing
A Citation refers to the digital reference that differentiates your business from the rest of the pack. It’s part of search engine indexing and traditionally includes what is referred to as the NAP (name, address, and phone number). 

For example, when someone searches your company name on Google, the essential info shows up, and they can take the next step in the sales funnel. So, it’s critical that you only list accurate information to avoid frustrating your prospects.  


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Interactive content: what is it and how can it work for my business?

19/6/2023

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fingers showing social network concepts_blog title interactive content: what is it and how can it work for my business_perfect layout digital marketing blog
Interactive content may come in a variety of sources, including: surveys, quizzes, psychological assessments, raffles, giveaways, ebooks, animated infographics, general questions, and videos. The possibilities really are endless. These tools are a way of converting your target audience from passive readers into active participants. 

Only a few methods can match the effectiveness of interactive content in establishing a connection between the brand and the target market. 
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  • Home
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