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 If you are someone new to understanding digital marketing, you will want to start as efficiently as possible. It is important to use the proper tools that are relatively easy to learn that will help you get known by clients that need your products or services.
Google has a variety of services that you can use, some for free and other paid for services that digital marketing novices can use. Here are the top Google tools that we recommend you use for your business.
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 Digital marketing is an integral part of any growing business. Your website’s interaction with users plays a big role in where Google will rank your site. Websites need to engage their audiences and thus should be well-designed. User-friendly navigation is also important in sparking and maintaining customer interest. Keeping reading to learn more about the 7 signs we have identified that will let you know whether or not it's time for you to redesign your website.
 Mitchell’s Miracles is a Romford based children’s charity actively seeking to raise awareness of childhood cancer, Neuroblastoma. In addition to educating the UK public about this rare disease, they actively fundraise to provide financial support to families and provide emotional assistance.
This month we are delighted to be interviewing Kristel, founder of Mitchell’s Miracles.  The most challenging part about Search Engine Optimisation (SEO) is dealing with fluidity. Numerous updates change the algorithm regularly, and it's hard to keep track of all of them.
Even if you can’t follow everything, staying updated is still essential. So, here are 10 SEO tips that you should know for 2022.  Design elements are what make your website look beautiful and function well. Without them, your site will end up looking like a mess. That is why it is important to know what design element you want to use before building your site.
Many different design elements available, like vectors, infographics, icons etc., can be used on the web today. Each element has its benefits and drawbacks. This article will explore some of these different types of design elements to know which one is best for you.  Seven Miles Financial Planning (SMFP) provides financial planning and education for individuals and small businesses to help them achieve their lifetime dreams and goals.
This month, our ‘Interview with...’ is with Ian Miles.  Search engine optimization (SEO) is one of the most popular digital marketing strategies used today, as it allows you to boost your online visibility and gain organic traffic. Whilst there are many ways to implement this, your site content will be a key area to focus on since this will help you attract users and gain credibility.
As they say, content is king in marketing, and the same principle applies to SEO. So, to make sure that you always deliver fresh content to your audience, why not start a blog on your site. Check out some of the top SEO benefits of doing this, and it may convince you to give it a go.  Every business wants new customers, but there isn’t always time to find them. Wouldn’t it be nice to have a marketing strategy that could bring in new leads each month? If your business is in this position, then we can attract new customers for you with our lead generation website service.
This strategy does not work for all businesses, however if you usually get new customers through phone enquiries or visitors to your website, we can help you. Make smarter use of your marketing budget with this proven strategy.  Saint Francis Hospice is an independent charity and one of the largest adult hospices in the UK. Their team of specialist consultants, doctors, nurses and a range of other health and social care professionals provide care and support to individuals with a life-limiting illness, as well as their carers and family members, completely free of charge.
This month, our ‘Interview with...’ is with Andy Furneaux from the Local Engagement Team.  There are websites that get found by people who have never heard of that business before. They stumble across these sites when they are searching for a solution to a problem or a question. These websites attract new visitors. These visitors are potential new clients, if they find information that is useful or engaging. So whether you are looking to build up a distribution list, your want to inform people of your services or have products to sell, a lead generation website is what you need. If these visitors go on to make an enquiry, through a contact form, email or phones call, and they provide their contact details and permission to get in touch, then they become a lead. Having a website designed to bring in new contacts in various ways can pay itself back many times over. Watch the video or read more about how beneficial a lead generation site can be for your business. Call Perfect Layout Digital Marketing, if you need ways of generating new leads for your business. Call us on: 01708 578 015.  If you are in the business of selling products or services, then having a local search listing is essential. These listings will provide your customers with information about where your business is located and what it offers. If you have never considered getting a citation before, now may be the time to do so because they can help increase traffic to your website. Read on for more information about these listings and why they are important for businesses like yours.
 Welcome to Interview with… where on this occasion we are getting to know more about Sarah Brazenor, Learning Coach at Connective-Learning in Maidenhead, Berkshire. A learning coach is not an extra-curricular tutor, but instead a person who helps people understand their learning style so that they can thrive in any subject, once they have understood their natural way of absorbing information.
 Our Website Health Checks are informative, quick and even more affordable with 50% off! Normally £100, you will receive an accurate picture of your online visibility; what's working – and what’s not! In addition to receiving a jargon free report, you’ll also have access to our Website Health Check expert for a 30 minute zoom or telephone call to go over our findings. Click on the Get Offer button to speak to a member of staff or find out more by checking out our Website Health Check page. Or email us to register your interest and someone will be in touch right away. Please note that this offer is not available to e-commerce websites. Offer ends 30 November 2021.  You often hear that content is king in marketing, but content in itself comes in many forms. Some of the most common types include blog articles, listicles, infographics, podcasts, videos, ebooks, and the like. While these are all helpful in their own way, video content is quickly growing into one of the strongest and most important categories.
85% of businesses now use video content to promote their business, and 92% of marketers believe in its importance. In fact, video content is being used not just for marketing but also for other business processes like sales, human resources, and administration. Without a doubt, video marketing is taking over the digital space.  At Perfect Layout Digital Marketing we enjoy talking to business owners about their business and their journey to where they are today. The aim of doing these interviews is to learn and share with you the personal experiences of these business owners and find out what is working for them and how.
We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting a variety of companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Jo Varsani, Operations Director, of The FSS Group.  Are you failing to get leads from your website? Does it feel like a ghoul has hijacked business leads? Are you scared about this ever-changing world of digital marketing? Well, Perfect Layout are here to rescue you from your nightmares as we explain how Search Engine Optimisation (SEO) works. If you put in place these strategies, you will see your ranking improve. Are you ready to handle more leads coming to your business?
If you’re serious about wanting people to find you through a Google search, Search engine Optimisation (SEO) must be at the top of your priority list. For example, you you're a structural engineer looking for people planning major works to their property, you want to be sure that you website can be found.  Your web design can make or break your website. While a good site also includes other aspects like quality content and fast loading times, the design is the first thing users see. Thus, it serves as the basis for their first impression and affects what they decide to do on your site.
Given how influential your web design can be, you want to make sure you take your time laying out each element in your site. To achieve this, one of the most important design principles you need to consider is colour. Selecting the right colour scheme might seem like a trivial matter, but it can have a huge impact on how visitors perceive your site and what actions they take while browsing your site.  Perfect Layout Digital Marketing has been part of the Building Legacies programme for several years. The company has benefitted greatly from their support, advice, networking events and training. Building Legacies is about to launch the Havering Business Accelerator Programme, which is a fantastic opportunity for business owners in the borough of Havering. Below we find out, directly from Building Legacies, what this programme is all about.
 Perfect Layout Digital Marketing loves talking to business owners about their business. The aim is to learn and share with you the personal experiences of these business owners and find out what is working for them and how.
We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting the awesome, creative and varied companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Neill Boatman, founder of Image On Workwear Ltd. How long form content improves your website’s visibility and other benefits you can get from it9/9/2021  One of the most important aspects of digital marketing that marketers often deal with is content. The competition in the world of content marketing is getting more demanding. Business owners need to keep creating content that will make them stand out from the competition and keep attracting potential consumers. Here’s how long-form content can help.
 A website create a first impression for a company. It is therefore important to choose a design that will be attractive and easy to use for potential customers. A poorly thought-out website design may cause potential customers to close the browser and switch to a competitor’s website. Likewise, poor website design will impact the effectiveness of your content marketing strategy.
What is content marketing? Content marketing is the strategy of digital marketers to publish interesting, helpful, and relevant content related to a brand without directly advertising the brand.  As a business owner, your company name/brand is a fundamental element of your company. Not only does having your own domain name look professional, it also sets you apart from your competitors, who do not. Owning your own domain name means you can also receive a corresponding professional email to go with it.
Purchasing your own domain name is a great opportunity to build up your digital presence and develop your personal brand to influence the way potential customers view you. But do you own it? You might automatically say ‘yes’, but do you?  If you have a well-crafted website that your company has spent time and capital on, it won’t give you the returns you are looking for if you ignore search engine optimization (SEO). Without SEO, your website may as well be invisible.
Today, SEO is the primary way most businesses attract customers. If you are a bit confused about what SEO is and how it works, this blog explains one element that most businesses can put into action tomorrow. Great on-page content and The practice of using keywords and having relevant content to ensure that your website ranks well on a results page for search engines such as Google and Bing.  Keywords used to reign supreme with regards to SEO, but those days are long since past. The rules of SEO have changed from a keyword-centered scheme to a topic-driven approach. Content marketing is a vital part of inbound marketing, where the goal is to move your potential customer to where you want them to go by giving them valuable and compelling content.
Your site's content should be relevant to what your site is about and not randomly packed with keywords. Your content should be engaging and seize the user's attention straight away. It is a vital building block in creating content for your website so that it won't have a high bounce rate. Don't fall behind your competitors with antiquated thinking about how content should be created to improve your SEO. The key is content, not just keywords.  Are you a local business operating in Havering, Essex? Would you like to reach out to other business owners in the borough and be part of a large community? Do the same as Perfect Layout and join Havering Means Business.
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