TikTok and Snapchat: social media platforms for kids or businesses?

Since its launch in China, TikTok has taken the social media world by storm. Its success now sees it hot on the heels behind Facebook, YouTube, and Instagram in the number of users. In addition, the platform has eclipsed Snapchat's 500 million accounts since hitting the one billion mark in 2021. 

TikTok and Snapchat are ideal platforms for short videos and photos. The latter is a phone app that allows users to share videos or pictures (dubbed as snaps) with friends and acquaintances. But does TikTok and Snapchat provide the right environment for getting your business a new audience?
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​Unless you are living under a rock, you must have watched a short video on TikTok about dancing trends, humorous skits, explainers, and abridged versions of more extended interviews. You’ll miss out if you fail to harness TikTok and Snapchat for your business. 


​Here are a few interesting facts, about these highly popular platforms that you might not know:

● TikTok projects reached 1.8 billion active users December 2022.
● Users spend about 1.5 hours on TikTok on average.
● Snapchat has about 320 million daily active users, and around a third are from North America.
● Snapchat users spend about half an hour each day on the app. 
● Snap Games have about 30 million users.
● The average user opens TikTok eight times daily. 
● Snapchat users have a collective purchasing power of $4.4 trillion.
Using TikTok and Snapchat for Your Business
By leveraging the popularity of TikTok and Snapchat you can connect with your target market, boost engagement, increase leads, drive traffic, and influence decisions. 

The other benefits of both apps for your business include the following:

● Build trust and credibility 
● Offer a more entertaining way to deliver content
● Enable your customers to connect with your brand directly
● Engage a younger demographic
● Repurpose your old content 
● Be more authentic with your message

For example, Snapchat and TikTok connect you to influencers who can promote your brand to your target market. However, this does not limit you from being more creative in your campaigns, especially with the rise of non-celebrity influencers with large followings due to their specific niches.   
Running Ads on TikTok and Snapchat
In addition, you can also advertise on Tiktok. On average, marketers spend about $50 for an ad campaign on the app, with an average of $1 per click. You may spend about $10 for every 1,000 views. However, the ROI may be substantial, considering that the TikTok ads trigger 30% more emotional responses among its users.

You can also run a campaign on Snapchat for as little as $5 daily, which is not that expensive for a small business on a tight budget. The potential is also enormous. Unlike other platforms, Snapchat users influence their friends' decisions to patronise a product. The influence rate is around four times higher compared to that of celebrity endorsers or influencers. 

If you're interested, TikTok has a dedicated segment for business using its Ads Manager account. After signing up, you can create and launch your ad in minutes. Snapchat also has a business page where you can access a younger market.

However, it's also advantageous to hire professionals to launch and manage your campaign ads on TikTok and Snapchat, especially if you have no prior experience. Instead, you can focus on your core expertise, which is running your operations and engaging your customers.

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Our social media guru is trained in helping businesses with their TikTok accounts. Find out more by calling 01708 578 015 for a chat about how we can help you.