If you are in the business of selling products or services, then having a local search listing is essential. These listings will provide your customers with information about where your business is located and what it offers. If you have never considered getting a citation before, now may be the time to do so because they can help increase traffic to your website. Read on for more information about these listings and why they are important for businesses like yours.
Are you failing to get leads from your website? Does it feel like a ghoul has hijacked business leads? Are you scared about this ever-changing world of digital marketing? Well, Perfect Layout are here to rescue you from your nightmares as we explain how Search Engine Optimisation (SEO) works. If you put in place these strategies, you will see your ranking improve. Are you ready to handle more leads coming to your business?
If you’re serious about wanting people to find you through a Google search, Search engine Optimisation (SEO) must be at the top of your priority list. For example, you you're a structural engineer looking for people planning major works to their property, you want to be sure that you website can be found.
1. Keep it Fresh. Your website content must be fresh, trustworthy and informative. Search engines like new content so you have to keep your website regularly update. Don't create a website and just let it sit there forever.
2. Generate Organic Traffic (Part A). This is part of your search engine optimisation (SEO) strategy and first you have to know and plan your keywords. Keywords are the words that people type into a search engine to find something on the internet. A keyword can consist of a single word, such as "bike" or an entire phrase, like "mountain bikes for beginners".
3. Generate Organic Traffic (Part B). Keyword placement is important. Make sure your 'title tags' (the words you see in your browser window) have your keywords in them. This is what search engines use for the title display in their search results.
4. Generate Backlinks. This where other internet sites link to your website. They are important because search engines look at the number and the level of quality of websites that connect to your website to determine how your page may rank on their listing. One of the most common ways of finding backlinks is in trading links with other websites.
5.Article Marketing. Article marketing is a technique to generate quality backlinks to your website quickly and easily. Each article will have an author's resource information box that is attached to your article submission and you can refer readers to your website.
6. Use Feeder Sites. A feeder site is a third party website that allows you to place content on its webite. Search engines like feeder websites and there are many feeder sites online that you can use to siphon traffic from the search engines to your website.
7. Video marketing. It is easy to submit a video to YouTube and some of the other video sharing websites. Add your site's URL to the video itself, and add a link to your site in the description of the video, too. This will help generate traffic, especially if you target keywords with your video titles!
8. Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.
9. Employ a specialist web design / search optimisation company. They can apply methods to get your website near the top of the search page. Employing a specialist to generate traffic will cost you money however their graphics, knowledge and input will be search friendly.
10. Remain Consistent. In order to maximise the performance of all of your traffic campaigns you need to stay consistent, adding fresh new content to your websites and consistently maximising exposure so you keep the momentum going.
If you would like help getting your website ranking on page one of Google, get in touch with our team on 01708 578 015.
Organic SEO or search engine optimisation is one of the most powerful online marketing strategies available to webmasters and bloggers. It takes a combination of high-quality content, social media presence and other factors to climb to the top of the search engine rankings for your specific keyword phrases. Without the right ingredients, your SEO strategy can actually backfire.
It all starts with the keyword phrases and the theme of your content. Without unique, high-quality content, you will struggle to find your website or blog listed on Google, Bing, Yahoo or any other search engine. According to Optimonster these are the most important SEO ranking factors:
Below, you will find the top five organic search engine optimisation techniques and a few tips to help you gain a larger web presence. SEO is no longer a world dominated by the website receiving the largest number of backlinks.
Content matters and it must be high-quality content. Low-quality, poorly written content doesn't rank very well because it doesn't provide the user with a great experience.
The goal of Google and all other search engines is to deliver the best possible search results for their users. High-quality, usable content provides the type of experience internet searcher want.
Most searchers seek information, such as a solution to their problem or a how-to type of article about something specific. When your content delivers this type of experience, you gain higher ranking on the search engines because they consider your content to be high in quality.
Use videos or images
Not all content requires a video or an image, but the use of both or at least one can greatly aid in ranking higher in the search engines. Images provide away to break up your content, give the user something to draw them in and give you the opportunity to increase your on-page SEO.
Whenever you provide a relevant image with your written content, you can change the ALT tag and the image title to match your theme. By using your main keyword phrase or a secondary keyword phrase as the ALT tag and title of your image, you score extra SEO points.
Images also provide a second benefit. Google and other search engines will list the images in the "image" search category. This means, when somebody is searching for an image and they find yours, it could potentially lead them back to your website. However, if you don't provide an image title or ALT tag, you may not get listed.
Videos are another very powerful way to deliver content. Providing a video with your written content gives the visitor a better experience, as long as the video fits with the content. This is a very powerful way to build better organic SEO. In addition, videos tend to gain higher ranking on Google than some written content does. We can constantly find out more concerning techniques for organic search through correct searching.
Create a blog
Websites without a blog can still rank high on Google, Yahoo and Bing, but they are missing out on one of the most powerful organic search engine optimisation techniques online today. Blogging provides the ability to target a broader subject area and cover very narrow topics within the broader spectrum.
Every blog post acts as a small traffic engine and provides the opportunity to gain more traffic from the search engines. Think of blogging this way, when you post high quality content to your blog, it's like deploying an army of individuals with a stack of business cards. Each blog post will go to a different corner of the internet and attract a different type of individual to your website.
Not only can the blog posts take over first page ranking on the search engines, but they also help you build a community. If your blog post covers topics somebody is interested in, they will subscribe to your blog. When somebody subscribes to your blog, you gain multiple opportunities to sell your products and services to them.
Use social media
Social Media is not going anywhere and it is important to be present on all relevant platforms.Google and other search engines track the networks that your business is connected to. Social signals factor heavily into organic SEO and if you want to rank high for your target keywords, you must use social media and social bookmarking.
Sites, such as Facebook, Google+, Twitter, Pinterest many others offer great leverage if a business is looking to increase their organic search engine optimisation. By sharing blog posts across these social media sites, gives you the ability to increase organic search and gain social traffic.
Meta tag your website
Your META title, description and tags are really important to your overall SEO. Search engines use the meta data to better understand what your page or post is all about. When a search engine creates your listing, the meta data is used for the title and description showing up for your page or post. With the right title and description, you improve your SEO positioning.
Now that you know five of the most important techniques to help you get organic search traffic, it’s time for your to take action. This is not an overnight job, it takes a strategy, a plan and then dedication to keep it up regularly.
If running your business is taking up all your time and you need someone else to manage your organic search traffic for you, contact the team at Perfect Layout on 01708 578 015.
Christine Huntingford, CEO, Perfect Layout Digital Marketing will be one of the guest speakers at the Havering Chamber of Commerce and Industry’s (HCCI) breakfast meeting in July.
Many business owners are busy working ‘in’ their business and rarely take the time to work ‘on’ their business. Are you one of them?
When was the last time you really looked at your website? Does it really work for you in the way that you want it to - i.e. are you getting leads from it? Do you know how easy it is for potential customers to find you? Is your social media activity where it should be?
We all know that there is more that we can, and should, do. Often the, ‘time thief’, prevents us from taking action. But there are simple and relatively quick things that you can implement (if you haven’t already) that can make a big difference. Some elements cost you time, not money. And those that do cost money, can be scaled to what is affordable for you.
Come along on Friday 13 July to the Havering Museum in Romford and join the members and guests of the Havering Chamber of Commerce and Industry to hear Christine share ways for you to check if your website is easily found (or not) and things that you can implement quickly.
The meeting starts at 7:30am for networking and the speakers will be presenting between 8am and 9am. There is a further opportunity to network until 9:30am.
Guests welcome: £10 on the door.
If your business has a website, it is important not to see yourself as a stand-alone island with no links to other shores. If you want your island to be successful it needs to have connections with other islands that are well connected too.
In other words, having your website is just one of the steps of having a good online presence. However, it is imperative to take the time to list your business on other online directories too; so that they not only promote your services, but also add authority that you’re a current and valid business to approach.
When creating your listing on directories, like Thomson; on websites like NetMums, or on social media platforms like Facebook, you should include as much information about your business as possible. This includes giving obvious information such as your name, address and phone number (NAP).
Google My Business has made many changes to their features (read our article: What's new with Google My Business?). All businesses should list their information on it as a starting point in creating citations.
Why is it worth taking the time to cite your business on directories?
It allows you to be found by a greater number of customers through search engines like Google. The more directories your business is cited on, the better chance you will have for your business to rank highly in organic search.
With the majority of users turning to their mobile device to look for products, information and services, online directories help facilitate being found at any time, from anywhere. Do you want to miss out on potential business because you didn’t take the time to invest in this digital strategy?
Each directory company will offer different features, but this is what you may be asked to provide:
Listing a business on a directory is not difficult, but it can be time consuming. If you choose to give it a go yourself, make sure you do the job properly. If you don’t, it could affect your income, online rankings as well as your reputation.
Follow these tips to ensure that search engines, like Google, view you as a business that’s real and trustworthy and ultimately worth ranking:
Remember, citations that are accurate will help your business get noticed. So what are you waiting for?
If you don’t have the time, or the inclination, to do this, the team at Perfect Layout can help you. Fill in your details below and we’ll get in touch to find out more about your business.
By filling out this form, we will only contact you regarding this matter; we respect your data.
There are good websites and there are bad websites. If you have had a website for a while, but you find that you are not getting much from it, in terms of traffic, leads, calls etc, it could be that people are finding your website tricky to navigate or difficult to find the right information. I know it’s hard, but every six months or so, it is worth doing an audit of your website with, 'a fresh pair of eyes’, to check that everything is relevant and it all still makes sense.
It was earlier this year, when we were away for my son's rugby tour, when the stars seemed to align and offer me another opening for a client for newly formed Perfect Layout. As you do (when staying in a holiday camp as part of a rugby tour) I headed to the club house to socialise with other parents from the team and partake in a little beverage - mine was a white wine!
As I arrived at the table, I heard one of the dads moan about his website and how it was doing 'nothing' for his business. In the seven years that he had been with this reputable household-name web design company, he said that the only calls he was getting were cold calls. All of his work came from word of mouth. He was thinking of ending the contract, as he was paying a considerable amount of money each month with no real results and couldn’t see the point in continuing.
I decided to join in the conversation and let him know about Perfect Layout Digital Marketing and the work that we do. I didn't lay it on thick; that's not how we work. But I asked him what the domain was and that when I had a moment I would take a look, do a quick website analysis and let him know my observations. Over that weekend, when I found a connection to Wi-Fi (not so great in the middle of the country) and had a look. I was shocked!
This reputable company was taking a fair amount of money each month, for nothing. Their web account manager appeared to be always on the upsell telling him if he did x, y and z, their organic search would improve. What a joke!!!
The only credit I can give - and don't get too excited - is that their website was on a mobile friendly platform, but the content was next to nothing! Across the entire site was a total of approximately 500 words. How would his company ever be recognised for the services he offered when there was no content talking about what he did on his website? How were search engines expected to return his company in organic search when there was so little to go on?
Through a few sketchy headings, you got a sense of what they did, but it didn't even come close to what the recommendations are today regarding the amount of content there should be on a website. It also failed to explain the services they provided and there was no geographic explanation of which areas they served. No wonder he was miffed in spending money each month on this.
To cut a long story short, we recently launched his new website (Oct 2017). We created a comprehensive home page giving a full overview of the company and developed unique pages for each of the services offered. Each page is rich in keywords, making it easier for the algorithms to decipher the business that this company is in. We are confident that in the next few weeks, we are going to see his site climbing up in organic search and that in the near future he is going to be receiving calls and winning new business.
This is the point where most companies would hand the website to the client, say thank you very much and leave you to it. Not with Perfect Layout. With all of our customers who are on a monthly package, we will invest our time on other digital marketing strategies. In our opinion, having a great website is like making a cake with all the right ingredients.
If you want a fantastic cake you will need to enrich it with flavours and toppings. In today’s world, being basic just won’t make you stand out.
So the moral of the story is: listen, because you never know what you might hear...and more importantly, speak. Don't ever be afraid to tell people what you can do, especially if you can offer your services. Whilst it was a 'win' for Perfect Layout to sign another client, our mission is always to strive for a 'win-win' all round.
We will monitor the site month-on-month and continue to apply digital marketing strategies to ensure that this website gets noticed. If you're not sure why your website isn't delivering leads to you, give us a call. Let's have a chat and we will schedule a free website consultation.
Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties.
Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. it created specific location pages within each of the counties to ensure that her site would be found in organic search. Within a week of the site going live, her first local lead called through.
When a local hypnobirthing instructor set up her business, she was not aware of the importance of search engine optimisation and the use of keywords; in not only her site and but her url.
Whilst having a successful website under the business name Magical Baby Moments, she felt that having a second website, specifically called Romford Hypnobirthing would help her with local search.
Both sites are on page 1 of organic search, for key terms such as ‘Romford Hypnobirthing’ and ‘Hynobirthing in Romford’. This success on the search engines isn’t by luck, but instead because of tools and techniques implemented to deliver these results.
By adding these factors to her business, there has been an increase in local leads being generated from online searches.
If your business is struggling to be found online call Perfect Layout Digital Marketing today on: 01708 578 015.
Carly runs an established ice cream van business that has been in the family for almost 20 years. Her desire to promote her customer base and hire out her services to the Essex public led her to us. We immediately knew that with our help she would be able to have an online presence that would bring in new and repeat customers to use her services.
We started from scratch. During the consultation, we gained valuable insight into who she was and what her business had to offer. Her busy schedule and lack of website design experience meant that she was happy for us to write her content, source her images and effectively design, build and maintain for her a fabulous website.
Whilst this is a niche sector, there is significant competition. Through implementing a number of tools and techniques we were able to get this website up on page 1, organic search for the following keyword searches: ‘ice cream vans Romford’, ‘ice cream van hire Romford’, ‘wedding ice cream vans Romford’, just to name a few.
Carly’s Ice Cream Vans is a website that is hosted by Perfect Layout Digital Marketing and has been search engine optimised and is mobile responsive. Call us now so that we can help you get more leads and grow your business.