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 The end of another year is almost upon us and as a chapter closes, it’s always a good idea to reflect upon the events of the preceding months. At Perfect Layout we regularly work on the business in this manner. It’s a positive way of learning and growing the business – as well as learning and growing ourselves as successful people and business owners. Once in a while we also think that it’s really important to blow ones’ own trumpet. To boast about the good things that are happening in the business and to give each other a cheesy high five! So, read on to find out about a couple of our recent success stories…  Make-over for RBSS Consulting This client came to us as a result of a networking event. He felt that our services were just what he needed. He wanted to update his website and to be found by more local businesses. His website already had a good amount of content and used video to help draw in traffic from different avenues. Based in Romford, this Business Consultant, was ready to invest in his business. He requested that we write new content that was keyword rich. Our aim was to maintain the language of his profession as well as describing his services in a way that would appeal to potential clients. We also repurposed the blogs that were on his original site. For a site that was relaunched on 1 October, to date his website is doing remarkably well. All of the keywords and keyword phrases that we are monitoring have appeared on page 1 of Google search. We will continue to apply our digital marketing strategies to ensure that his website remains in those top spots. Another satisfied customer… One year on for Arco  Last month, one of our clients reached their one-year anniversary. Arco, run a central heating and plumbing business in Collier Row and have clients across, Romford, Upminster, Gidea Park, Chelmsford, Shenfield, Billericay, Brentwood, Harold Wood and Dagenham. They came to us wanting their site to be more visible. Their previous website had been built by a big, well known, website provider. The previous website did not rank highly and neither did it generate new business leads. This company is now visible on page one for the following search terms: central heating Romford, central heating Dagenham and central heating Upminster. We are still working with them on implementing some basic digital marketing strategies. But what’s holding them back, I hear you ask? Are there actions that we should have taken but failed to do? No. The truth is, that like many businesses, there has got to be time put aside to work on the business. If not, the results just won’t be as they should be. We are passionate about what we do. We get excited when websites we’ve worked on show up on organic search in the number one spot or within the map pack. Our job is to ensure that this continues to happen and by working alongside our clients (however busy!) we know that this will become a reality. Watch this space… We'd love the opportunity to do SEO for your website, or to discuss how we can bring more leads to your door with no upfront costs to you. Call us on 01708 578 015 today!
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 Looking back at 2016, I can’t help feeling what a remarkable year it was. The month of September was the most memorable as Perfect Layout Digital Marketing was born. Like many small business owners venturing into the world of self-employment, feelings were mixed; excitement, anticipation, enthusiasm, fear, trepidation, worry…the list goes on. I’m delighted to report that the negative emotions have dissipated somewhat, due to the early success of our business. We’ve worked hard to understand our sector, the needs of our customers and diligently apply our style of website design and SEO to meet their needs. We have passion for what we do and hope that this comes across when you meet us. Our aim is to understand you, as well as your business, to ensure that our website creations represent your services and products in the best possible light. We also want you to start being found for relevant keyword searches on organic search. Let’s be honest, who goes beyond page 2, when looking for a product or service? When we meet a client for the first time and talk through their needs, we always make sure to tell them that it will take a while for their websites to begin ranking. Whilst we can’t guarantee that your business will be found on page 1 within 6 months – what we can guarantee is that we’ll try our hardest to make it happen. We are realistic as well as eternally optimistic about the services we provide.One year ago today...On 1 December 2016, our very first website: Carly's Ice Cream Vans went live. We were excited and nervous at serving the needs of our very first customer. Recently, she was kind enough to undertake an interview with us outlining her journey so far…  I know the clue is in the title, but could you explain what services and products Carly’s Ice Cream Vans sell? We sell soft and hard ice cream locally and attend school fetes, weddings, christenings, birthday parties, corporate events, festivals and football tournaments etc. Our ice creams range from the traditional 99’s, different flavoured hard ice-creams and various lollies. Bubblegum flavour is really popular at the moment. How long have you been in the ice cream business? I’ve been in the ice cream business for over 20 years now. My partner, Peri, has been around ice cream for even longer - over 30 years! Together, we know about ice cream, inside and out! Before you had a website how did you promote your vans/get business? Purely by word of mouth. We also supply our ice creams to people in local shopping centres. What made you diversify and invest in having a website? Whilst getting work via word of mouth is okay, a website is seen by everyone and offers me the chance to get around to different areas and attend different events. It also means that I’m making more money. Why did you choose Perfect Layout as your website providers? You were very nice and approachable. During our consultation, things were explained to me really well and I was able to understand exactly how my website would be laid out. I was also impressed with the amount of communication and quick response rate that I had from you whilst the site was being built. I was also pleased that I knew exactly what my website would look like before it went live. How has the site made a difference to your business? Local people are hearing about us, which means more jobs. This wouldn’t have happened if we didn’t have the website. What kind of interest have you received since your website went live? We’ve had loads of leads via the forms and direct calls. Are you surprised at the number of leads the site has generated? Yes, I’ve been surprised at the amount of extra work the website has generated - and very pleased! What would you say to business owners who have not yet committed to having a website for their business? Definitely get one! It’s made a real difference to our income and weighed against the cost of the site, it paid for itself quickly. How do you see the future of the business evolving in the next 5 years? I hope to be doing more of the same. To continue getting leads from the website and responding to the needs of those that fancy an ice cream!
The proof is in the pudding, or should I say ice cream! To give the sceptics out there something to munch on, below is a snap shot of statistics showing how well her site did in a very short space of time. The information relates to just a couple of the keyword search terms we track as part of our ongoing SEO. Please note that not all months have been detailed. Go live date - 1 December 2016 7 December 2016 Ice cream vans Romford – page 2, position 12 Ice cream vans Essex – page 5, position 47 24 February Ice cream vans Romford - page 1, position 2, Ice cream vans Essex - page 1, position 4 7 June Ice cream vans Romford - page 1, position 3, Google My Business (GMB) listing showed Ice cream vans Essex - page 1, position 8, position 2 on Map Pack 29 September Ice cream vans Romford – page 1, GMB showed, plus 4 mentions on the organic page Ice cream vans Essex - page 1, position 3 on Map pack and position 5 30 November Ice cream vans Romford - page 1, position 1 on Map pack and positions 3, 4, 6 and 8 Ice cream vans Essex – page 1, position 2 This demonstrates that the various digital strategies that Perfect Layout Digital Marketing implemented are making a difference. You’ve got to admit that these are pretty impressive results! Carly is happy and so are we. If you would like your business to have results on page one of organic search, give us a call and let’s see how we can help your business be more visible online.  Bespoke Curtains & Blinds in Romford, used to be based in North West London. With many existing clients and referrals still coming from that area, the business owner decided that by creating a website, she could attract new clients closer to her premises, as well as the Home Counties. Perfect Layout Digital Marketing worked with the owner, to understand the industry and wrote all the content for the site. it created specific location pages within each of the counties to ensure that her site would be found in organic search. Within a week of the site going live, her first local lead called through.  When a local hypnobirthing instructor set up her business, she was not aware of the importance of search engine optimisation and the use of keywords; in not only her site and but her url. Whilst having a successful website under the business name Magical Baby Moments, she felt that having a second website, specifically called Romford Hypnobirthing would help her with local search. Both sites are on page 1 of organic search, for key terms such as ‘Romford Hypnobirthing’ and ‘Hynobirthing in Romford’. This success on the search engines isn’t by luck, but instead because of tools and techniques implemented to deliver these results. By adding these factors to her business, there has been an increase in local leads being generated from online searches. If your business is struggling to be found online call Perfect Layout Digital Marketing today on: 01708 578 015. Ice cream van hire company calls upon Perfect Layout Digital Marketing to create a new website.1/12/2016  Carly runs an established ice cream van business that has been in the family for almost 20 years. Her desire to promote her customer base and hire out her services to the Essex public led her to us. We immediately knew that with our help she would be able to have an online presence that would bring in new and repeat customers to use her services. We started from scratch. During the consultation, we gained valuable insight into who she was and what her business had to offer. Her busy schedule and lack of website design experience meant that she was happy for us to write her content, source her images and effectively design, build and maintain for her a fabulous website. Whilst this is a niche sector, there is significant competition. Through implementing a number of tools and techniques we were able to get this website up on page 1, organic search for the following keyword searches: ‘ice cream vans Romford’, ‘ice cream van hire Romford’, ‘wedding ice cream vans Romford’, just to name a few. Carly’s Ice Cream Vans is a website that is hosted by Perfect Layout Digital Marketing and has been search engine optimised and is mobile responsive. Call us now so that we can help you get more leads and grow your business. |
