Organic SEO or search engine optimisation is one of the most powerful online marketing strategies available to webmasters and bloggers. It takes a combination of high-quality content, social media presence and other factors to climb to the top of the search engine rankings for your specific keyword phrases. Without the right ingredients, your SEO strategy can actually backfire.
It all starts with the keyword phrases and the theme of your content. Without unique, high-quality content, you will struggle to find your website or blog listed on Google, Bing, Yahoo or any other search engine. According to Optimonster these are the most important SEO ranking factors:
Below, you will find the top five organic search engine optimisation techniques and a few tips to help you gain a larger web presence. SEO is no longer a world dominated by the website receiving the largest number of backlinks.
Content matters and it must be high-quality content. Low-quality, poorly written content doesn't rank very well because it doesn't provide the user with a great experience.
The goal of Google and all other search engines is to deliver the best possible search results for their users. High-quality, usable content provides the type of experience internet searcher want.
Most searchers seek information, such as a solution to their problem or a how-to type of article about something specific. When your content delivers this type of experience, you gain higher ranking on the search engines because they consider your content to be high in quality.
Use videos or images
Not all content requires a video or an image, but the use of both or at least one can greatly aid in ranking higher in the search engines. Images provide away to break up your content, give the user something to draw them in and give you the opportunity to increase your on-page SEO.
Whenever you provide a relevant image with your written content, you can change the ALT tag and the image title to match your theme. By using your main keyword phrase or a secondary keyword phrase as the ALT tag and title of your image, you score extra SEO points.
Images also provide a second benefit. Google and other search engines will list the images in the "image" search category. This means, when somebody is searching for an image and they find yours, it could potentially lead them back to your website. However, if you don't provide an image title or ALT tag, you may not get listed.
Videos are another very powerful way to deliver content. Providing a video with your written content gives the visitor a better experience, as long as the video fits with the content. This is a very powerful way to build better organic SEO. In addition, videos tend to gain higher ranking on Google than some written content does. We can constantly find out more concerning techniques for organic search through correct searching.
Create a blog
Websites without a blog can still rank high on Google, Yahoo and Bing, but they are missing out on one of the most powerful organic search engine optimisation techniques online today. Blogging provides the ability to target a broader subject area and cover very narrow topics within the broader spectrum.
Every blog post acts as a small traffic engine and provides the opportunity to gain more traffic from the search engines. Think of blogging this way, when you post high quality content to your blog, it's like deploying an army of individuals with a stack of business cards. Each blog post will go to a different corner of the internet and attract a different type of individual to your website.
Not only can the blog posts take over first page ranking on the search engines, but they also help you build a community. If your blog post covers topics somebody is interested in, they will subscribe to your blog. When somebody subscribes to your blog, you gain multiple opportunities to sell your products and services to them.
Use social media
Social Media is not going anywhere and it is important to be present on all relevant platforms.Google and other search engines track the networks that your business is connected to. Social signals factor heavily into organic SEO and if you want to rank high for your target keywords, you must use social media and social bookmarking.
Sites, such as Facebook, Google+, Twitter, Pinterest many others offer great leverage if a business is looking to increase their organic search engine optimisation. By sharing blog posts across these social media sites, gives you the ability to increase organic search and gain social traffic.
Meta tag your website
Your META title, description and tags are really important to your overall SEO. Search engines use the meta data to better understand what your page or post is all about. When a search engine creates your listing, the meta data is used for the title and description showing up for your page or post. With the right title and description, you improve your SEO positioning.
Now that you know five of the most important techniques to help you get organic search traffic, it’s time for your to take action. This is not an overnight job, it takes a strategy, a plan and then dedication to keep it up regularly.
If running your business is taking up all your time and you need someone else to manage your organic search traffic for you, contact the team at Perfect Layout on 01708 578 015.