If you are in the business of selling products or services, then having a local search listing is essential. These listings will provide your customers with information about where your business is located and what it offers. If you have never considered getting a citation before, now may be the time to do so because they can help increase traffic to your website. Read on for more information about these listings and why they are important for businesses like yours.
What are local search listings?
A local search listing is a business profile on any online search engine. Most of the time, they are featured in Google Maps and other mapping services. They are also known as Google My Business listings, a service provided by the search engine giant.
The business owner has to sign up and verify their identity to create a listing. It’s free of charge and can be done via phone or email for companies that don’t have an official website yet.
Why should you consider local search listings?
There are many reasons why citation listings and other local search listings can benefit businesses. One of the main benefits is that they will provide people with directions to your location, which means more traffic for you! These citations also come in handy when a customer uses their smartphone to search for your business. Instead of getting a phone number, they will have the option to use their GPS and find you quickly.
These are the top reasons why you should consider having local search listings:
Local search listings are a great way to reach new customers
They are the quickest way to get your website ranked on Google for specific keywords. You can have local search listings through different directories, so it is important to know which ones are worth them and where they should lead people. If you don’t have any local search listings yet, now is the time to start.
It's also an opportunity to build brand awareness and authority online
One of the top reasons consumers choose to do business with a local company is to want to support other local businesses.
With Google expanding its local search results, it's becoming increasingly important for businesses to have their online listings in order. If they can't be found on the first page of a Google search result, you may not see much business generated from that organic traffic unless your content is extremely compelling and informative.
A big impact on your local rankings
Local search listings are vital to your online presence. That’s why you should have them (citations) on the web if you want to appear in Google Maps and other searches.
In conclusion, local search listings are important for all types of companies. They will help customers find your location and get in touch with you easily. The cost is minimal compared to the benefits that these online profiles provide.
If you would like some help getting your business noticed on local search engine results, give us a call on 01708 578 015 or fill in the form on our Contact page.