The Benefits of Blogging and Why It's Great for Business

Many businesses have boomed since the evolution of the internet and with a growing number of internet users, many businesses are taking the opportunity to promote their business online through various marketing methods, including blogging. 

Creating a website and building an online shop is not the sole source of bringing people to your business. Building an online presence through being active online or on social media is also not enough. 

However, by providing valuable content through blogging, the possibility of your website gaining more visitors can increase tremendously. So how does blogging benefit your business?

Blogging helps you compete
You might have heard of the words ‘web traffic’, but what does it mean exactly? Traffic, or web traffic, refers to the people visiting your website and when users click on your blog post on a social media platform there is a higher chance of them buying into your services.

Repeat customers can conveniently look you up on the internet because they already know your brand. However, they do not bring new traffic. Sure, you can increase your brand's awareness and increase traffic through paid ads, but that is costly, and the moment you run out of funds, your reach stops, and so will visitors to your website.

You can attract newcomers to your site by: 

• Optimising it for search engines through blogging
AND 
• Redirecting them to your website, with the use of eye-catching images and interesting headings that compel users to click on your blog post

Additionally, every time you publish a blog post gives you another opportunity to show up on the search engine results page, or SERP, leading you to gain traffic from organic search.

Blog posts help you with your social media presence
Publishing your blogs on your website already creates traffic from organic searches. It also strengthens your social media reach since you can repurpose your blog posts as additional content on your social channels. 

Posting your blogs on your social media platforms has a ripple effect because it allows users to click on your posts and share them with a new audience, thus providing you with free marketing. 

Just remember, quality content attracts more traffic to your website. In addition, include eye-catching images to go with your post and, of course, pique your reader’s interest with exciting headings.

Blogs help you convert traffic into leads
Not all visitors become new leads. It's impossible to convert 100% of your readers into leads. But posting new content regularly brings in new traffic, which increases the opportunity of bringing in leads. So get blogging.

Now that more and more people are seeing your blog through your social channels or organic search, you now have an opportunity to turn this traffic into leads. How? It's simple. Every time you write a blog, include a call to action button to get them to make a positive decision.

A call-to-action is the key to an effective marketing strategy. It is your way of getting your reader's information to do follow-ups like sending newsletters and updates about your business regularly. You can achieve this by offering something irresistible and strategically place buttons containing forms they can fill in with their information.

Blogging allows you to interact with your customers personally
Business blogs become more effective when there is a two-way interaction. You not only build a presence among your customers but also get a chance to interact with them while building trust. 

Blogs also help you present your message in a more casual, personal way. The comments section is a perfect space to interact and share ideas with your readers, allowing you to understand your audience better. 

There are many other benefits of blogging, but they are secondary to its actual core benefits. Reasons vary from business to business and can be dependent on how a company wants to present its brand.
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​If you would like to adopt a blogging strategy, we'd love to hear from you. Our copywriting service includes blogging for websites and social media that's affordable, on point, persuasive and engaging. Call 01708 578 015 to find out more.