In today's digital age, having a website is pivotal for businesses, organisations, and even individuals. It's your online presence, digital storefront and a means to connect with your audience. Because your audience can't meet you in person, it’s the way in which you make your first impression on them.
However, building a website is not as simple as it may seem. Numerous pitfalls can hinder your site's success. But the good news is: they’re all easily avoidable! So, let's explore some common errors you should steer clear of when creating a website.
1. Neglecting Mobile Responsiveness
Which device do you use when browsing the internet? PC or laptop? The mobile phone is in fact the most popular way in which people surf the net. As a result, it’s vital that your website looks and works great on all kinds of screens. Use responsive design techniques to guarantee that your site can smoothly adapt to different devices. You want all your visitors to enjoy a friendly browsing experience as that’s what keeps them coming back for more.
2. Slow Loading Times
Today’s world is a fast-paced one, and if your website isn’t, that’s bad news for your business! Slow-loading sites can frustrate visitors and drive them away. This is where using efficient coding and considering a content delivery network (CDN) to speed up your site comes in. Remember, users expect a website to load within a few seconds, so don't make them wait longer.
3. Ignoring SEO Basics
One thing you don’t want to overlook when creating your website is search engine optimisation (SEO). It’s a map that search engines use which helps to get your website discovered. When people search for topics related to your content, your website shows up automatically.
But when you fail to incorporate proper SEO techniques, you’re setting it up your website to be left hidden in the vast internet ocean. Pay attention to on-page and off-page SEO strategies, keyword research and high-quality content creation to improve your search engine rankings.
4. Poor Navigation
Imagine you land on a clothing website, but you're lost, unsure how to proceed. You're desperately searching for the “men’s clothing” option, but it's nowhere in sight. What do you do? Leave!
Your website's navigation is of utmost importance when it comes to the user experience. A confusing, cluttered, or inconsistent menu can easily make you lose visitors. Keep your navigation simple, intuitive and easy to use. A straightforward menu helps users find what they're looking for quickly.
5. Inadequate Content
Quality content is king for websites, especially when the online world receives 252,000 new ones daily. Hence, neglecting to create engaging, informative and relevant content can leave visitors unimpressed.
You must strive to keep yourself updated with the latest news in your field. Regularly renew your website with fresh content to keep users coming back. When your site has it all, your audience won’t go elsewhere!
6. Disregarding User Testing
When it comes to your website, aim to ensure it meets all the needs of your target audience. But how can you be certain it's hitting the mark? Through user testing! It's like having people give your site a test drive to check for functionality, responsiveness, and compatibility. Their feedback is the key to refining the website and making it a pleasant experience for all visitors.
So, there you have it: mistakes you should avoid when creating a website that draws in, keeps, and engages users. A well-crafted website is a valuable asset to help you achieve your online goals, whether increasing brand visibility, driving sales, or sharing important information with your audience. So, take the time to get it right!
If you would like help getting the foundations of your website build just right - get in touch to discuss how our website build services can get your business looking it's very best.