For many businesses, social media is an indispensable tool for finding and engaging with customers, improving sales, advertising and promoting products and services as well as gauging trends and offering customer service.
Social media has a significant role in helping businesses as it:
While 76% of direct sellers use social media for promotional purposes, 55% use it for recruiting new distributors and 42% use it for reactive purposes. Consumers are the most popular target for social media, followed by distributors and communities. Social media has evolved into a driver of strategy, and will become even more important in the future as customer relationships are improved and developed by listening and reacting to concerns. The transparency created by social media is enhancing trust and ethical organisational cultures. In addition, consumer brand communities are emerging that are increasing brand value.
1 – Facebook
This is easily the largest social networking site in the world and one of the most widely used.
Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
An average Facebook user has 180 friends.
Apart from the ability to network with friends and relatives, different Facebook apps can be accessed to sell online and market or promote a businesses brand and products by using paid Facebook ads.
Facebook has incredible insights about their users and can target very specific demographics with very specific ads. Facebook ads are shown more regularly to advertisers who are willing to pay more than other advertisers targeting the same people.
This creates a bidding war and makes advertising campaigns that focus on a small niche more profitable.
Number of active users per month: approximately 1.7 billion
2 – Instagram
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos.
This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire, with 1 billion registered users.
More than 80% of Instagram’s community lives outside of the U.S.
More than 300 million users check Instagram Stories daily.
Number of active users per month: 500 million approximately
3 – Twitter
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 240), to convey your message to the world. With the growing craze for online shopping, Twitter makes it possible to promote your business and shop directly through tweets.
More political leaders use Twitter than any other social platform. 276 heads of state, government and ministries in 178 countries use Twitter.
68 million monthly active users are located in the U.S.
262 million monthly active users live outside of the U.S. (roughly 80%of all users).
42% of Twitter users use the site daily.
8% of US Companies use Twitter for marketing purposes.
74% of Twitter users follow small businesses to get product updates.
Number of active users per month: 330 million approximately
4 – Google+
Owned by the tech giant Alphabet (Google), this interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It is estimated that it has a total of 2 billion registered users.
It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages.
Top 5 countries using G+ are USA, India, Brazil, UK & Canada.
Number of active users: 395 million approximately
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages.
It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates and more. It also boasts over 500 million members.
The more precise demographical data about people you are connected with is usually behind a pay-wall (a tool to monetize digital content securely and efficiently) such as on LinkedIn. 171 million users are based in Europe, the Middle East and Africa. The U.S. has the largest national user base (146 million members), followed by India, China and Brazil.
49% of college graduates use LinkedIn.
45% of adults making more than US$75,000 per year are on LinkedIn.
More than 46 million students and recent college graduates use LinkedIn. They are the networking site’s fastest-growing demographic.
Number of active users per month: 250 million approximately
Love them or loathe them, social media platforms are a must for all business owners to use. Denying your business a presence on the right social media platforms could lose you leads, revenue and repeat custom.
If you are overwhelmed with where you should start, give Perfect Layout Digital Marketing a call to see how we can help build the right social media strategy for you.