You often hear that content is king in marketing, but content in itself comes in many forms. Some of the most common types include blog articles, listicles, infographics, podcasts, videos, ebooks, and the like. While these are all helpful in their own way, video content is quickly growing into one of the strongest and most important categories.
85% of businesses now use video content to promote their business, and 92% of marketers believe in its importance. In fact, video content is being used not just for marketing but also for other business processes like sales, human resources, and administration. Without a doubt, video marketing is taking over the digital space.
If you still have some apprehensions, here are the top reasons why you should include video content in your marketing strategy today.
Get Substantial ROI
One of the main driving forces behind the popularity of video marketing is the expected return on investment (ROI). Businesses tend to be hesitant to invest in video production since it is more costly and time-consuming. However, nowadays, you can find various tools and technologies to create a quality video without breaking the bank.
When done correctly, video marketing can help you increase your ROI by boosting your online traffic and generating more leads. According to a survey by Wyzowl, 89% of marketers noted that video marketing gives them a good ROI, while 80% said that it helped increase their sales
Improve SEO Efforts
You might not realize it at first, but video content can help you improve your SEO and potentially increase your search rank. Videos allow you to increase the time spent by users on your site, in turn raising your exposure and giving Google the signal that you have good content.
Google also examines the type of content you put up on your site, so if you have words and visuals, you can rank better in SEO. Of course, if you plan to post videos on YouTube, you should optimize them accordingly. Create compelling headlines and descriptions, and link back to your site to push viewers to become customers.
Explain Information Easily
Whether you plan to launch something new or provide more information about your current product, a video can do a great job explaining your product to customers. You can incorporate visual elements and combine this with text to help users understand what you are offering more effectively.
The more customers understand what you have to offer, the more likely they are to purchase from you. Thus, make sure you use explainer videos whenever possible. They are especially useful if you need to explain something difficult or technical since pure text can be intimidating and daunting.
Videos help you boost customer engagement and reach a wider audience. Many users tend to get discouraged after seeing blocks of text on a website, so adding videos allows you to capture their interest and engage with them. This way, you can be sure that your message reaches all your customers - even those who have no time to read through your content!
If you are in need of video production, contact Perfect Layout on 01708 578 015, we know some fabulous videographers.