Keywords used to reign supreme with regards to SEO, but those days are long since past. The rules of SEO have changed from a keyword-centered scheme to a topic-driven approach. Content marketing is a vital part of inbound marketing, where the goal is to move your potential customer to where you want them to go by giving them valuable and compelling content.
Your site's content should be relevant to what your site is about and not randomly packed with keywords. Your content should be engaging and seize the user's attention straight away. It is a vital building block in creating content for your website so that it won't have a high bounce rate. Don't fall behind your competitors with antiquated thinking about how content should be created to improve your SEO. The key is content, not just keywords.
In the past few years, search engines have steadily moved towards semantic-based searches. Even with that important fact, keywords are still vital to SEO, but well written relevant content is what search engines like Google and Bing seek.
There is little doubt that selecting the right keywords and topics is vital to connecting with your customers and giving them value, but the dynamics have shifted. Let's take a closer look at how content will improve your SEO.
Here is what happens when you concentrate on topics first:
Next, let's look at a vital factor in why the content on your website is important; your customer's experience.
User Experience (UX)
Having your site focused on UX design is an excellent way to ensure your customers don't get frustrated and can easily find what they want. Another massive component of UX design is content. If your blog has content that is five years old; you are giving your customer nothing of value, and search engines will look at your site as being inactive.
Constantly updating content gives your customers a reason to return and allows search engines to view our website as active. There are several ways you can use content to enhance customer experience. It provides informative and useful content such as in-depth information on a product you sell or updates about a service field in which your company is involved.
Content Builds Brand Trust
When you regularly post relevant and informative content, you will gain the trust of your customers. They are more likely to return if they know you are an authority on the services or goods you provide. By giving them helpful content that can improve their daily lives, you build brand trust and long-term brand loyalty.
If you want to improve both your SEO efforts and customer experience, good, relevant, regular content is what your website needs.
Call the team at Perfect Layout for help with your content today.