Blogging has definitely become a more popular way of engaging with customers since it first appeared in the late 1990’s. The purpose behind blogging has also changed. When it first appeared, its purpose was mostly to relay a person’s thoughts or opinions about whatever took their fancy. These days, the concept adds value to the business world and, as a result, many online businesses have taken to writing blogs about their industry, service or product in order to take advantage of the benefits.
So how does it work?
Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website.
You may have heard the term ‘content is King’? Well, the importance behind that term still stands and writing blogs is a way of creating the content that will boost your rankings. You can read more about the importance of content from one of our earlier blogs.
What are the benefits?
Having a blog for your company can:
· Get more customers/traffic looking at your website via inbound links
· Demonstrate that you're an expert in your industry, whilst reinforcing your brand and credibility
· Improve the performance of your website and SEO (search engine optimisation)
As you can see the benefits of starting a blog and sticking with it can really benefit your business. Why not create social media pages too (like GooglePlus, Facebook and LinkedIn) as other platforms that will help you reach more interested parties. You can post links to your blogs on your social media pages that will help maintain and generate interest.
Three statistics that will make you want to start writing a blog today!
The downside to writing a blog…
…time. Yes, I’m afraid there had to be something! Making the time to invest in planning, preparing and writing great articles is what can put a lot of people off. If you’re currently finding it impossible to put aside the time to do this; or if the thought of getting creative and writing a blog chills you to the bone - then why not let us to do it for you?
We have a team of great copywriters that are experienced at writing about all types of subject matters in a natural and free flowing way. So increase the online traffic to your website and start your blog today!