A website create a first impression for a company. It is therefore important to choose a design that will be attractive and easy to use for potential customers. A poorly thought-out website design may cause potential customers to close the browser and switch to a competitor’s website. Likewise, poor website design will impact the effectiveness of your content marketing strategy.
What is content marketing?
Content marketing is the strategy of digital marketers to publish interesting, helpful, and relevant content related to a brand without directly advertising the brand.
How web design affects the effectiveness of your content marketing
Well-thought-out content marketing will help you rank high in search engine results and in turn will generate more leads. However, publishing high-quality content will be useless if your website design deters users from staying long enough to read your content. Here are some factors of web design that can impact your content marketing.
Your quality content will not yield positive results if it is not readily accessible by visitors. Your website must be designed with an intuitive navigation map to allow visitors to effortlessly reach every page of your website. A website that compels visitors to unnecessarily go through several pages before accessing their desired content may cause them to abandon the website.
One way of making your content accessible is to include fixed elements such as a sitemap, drop-down menus and search bars to enable your visitors to easily reach the content they are looking for.
Content readability is affected by design elements of your web page, including the font used for the text, the colors of the font and background, and all the images and visuals of your page. For example, a poorly designed web page may have visual elements that clash with each other making your content not readable.
One way to create readable content is with neatly spaced content. Likewise, your web design should have a visual hierarchy to help visitors focus on more important content than visual elements.
Overall User Experience
Web design is not only about the placement of different elements on your website. Web design should also emphasize the pleasant experience of visitors as they navigate and read your content. If visitors find themselves enjoying the elements of your webpage, they are most likely to stay longer and engage with other areas of your website
Web design and content marketing should go hand in hand. Your marketing efforts will not gain positive results if your web design is unappealing to your visitors.
If you would like to find out how well your website is performing for your business, Perfect Layout can carry out a Website Health Check, which will include a report listing recommendations to improve your website’s online visibility.