Does your website describe what your business does clearly to potential customers?

The Perfect Layout has a team of copywriters that can create relevant content for your website. Having a team means that we are able to provide a wide ranging bespoke copywriting service that caters for all markets.

You will have seen us write about content in our blogs before. The importance of content on your website relates not only to the visitors to your site, but also when it comes to being found by search engines like Google. We understand the importance and will ensure that the language of the text:

• reflects you – the face behind the business
• your ethos – what your business stands for
• and describes your services and products in a way that will engage your customers and allow them
​  to quickly grasp what you do
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It’s paramount to create content that people will be interested in reading and that’s exactly what we do. Our process is simple. We will meet with you face-to-face or arrange a time to Skype or talk to you on the phone. We are good at asking questions and the more questions we ask, the more we will be able to write in a way that sounds like you. We want to hear how you would speak to prospective clients so that when it comes to writing about what you do, it will be as though you wrote it yourself.

We will ask questions like:

•  when and why you started your business?
  
•  what is the vision of what you’re offering?
  
•  what’s you’re unique selling point?
  
•  what type of audience would you like to reach?
  
•  do you offer specific services to certain clients?
  
•  how do you deliver your services?
  

These are questions you could ask yourself now. Does the content on your website answer these enquiries? If not, it may be time to either re-write your content or give us a call.

The fact is, whether you are in the line of work that provides a locksmith service or have just started your own firm of solicitors – the principles behind asking these types of questions remain the same. For every service, we’ll incorporate relevant facts that are appropriate. For example, your new firm of solicitors will need to include an overview of how the law impacts on what you do for your clients. It’s always key to remember who your target audience is to ensure that your services can be understood and accessed by as many people as possible.

The content we produce will also incorporate keywords relevant to your sector. Are you a locksmith that is able to change the locks to only certain doors? If so, describe the type of doors. Do your services cover a certain area? If so, describe the services you provide and where. Does your business offer a 24 hour lock changing service? If yes, then say how and where your out of hours facility works.
​

Let your content build a picture of how you are...

Think of pertinent questions that your customer might ask and answer them.

That way you will begin to build a picture of your business that will contain relevant keywords to get you found by your customers as well as the search engines.



​Other than listening to what you need, our service also includes offering ideas that will help draw out the best aspects of your business.

​For example, ideas that will:
• make you stand out from your competitors
• incorporate current trends within your industry that should be included in your content
• include changes that are occurring in the local area that could have an affect your service

Get in touch if you feel that your content is in need of being re-worked. The bottom line is, great content will get you noticed for all the right reasons!

​Give Perfect Layout Digital Marketing a call on 01708 578 015, email us at hello@perfectlayout.co.uk, or complete the contact form below.

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