4 ways good website design can impact your business

A website is an essential ingredient in the recipe for a successful business. However, a weapon can only be as good as its wielder. Without proper planning and maintenance, a website will not function the way you want it to. It’s not easy to engage audiences with subpar content and a poorly designed website; a good website design can affect your business positively in various ways. Scroll down to learn more about them.
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First impressions last
Website design takes a lot of effort. It should reflect the tastes of the business owner whilst incorporating particular elements every good web designer should include on the basis of trying to attract new business. 

A website is a client's gateway to your business. It provides them with a first impression of how the business operates and whether or not the products and services are up to par. Good design (content, layout and good visuals) will determine how well you can keep your clients engaged on your site. 
There are eye-tracking studies that can help with website design. Some elements that clients first look at are:

• The main website image or graphics
• Branding and logo
• Easy navigation through the website
• Big and bold letters that are easily readable
• Business information

Visuals are a reflection of who you are
When someone clicks onto your website, you want it to convince them that you’re the right person for the job. Audiences have nothing more, than how your website looks, to get to know you. Therefore, the website's overall image is a big step in establishing that the site is a trustworthy one.
The images on your website reflects your business and good website design delivers the expected results from putting in all that effort to design your website.

What doesn’t work is chaotic formatting and a disorganised layout. Visitors will think that this is a reflection of how your business is run. It can put people off and make them turn to your competitors. Users can formulate many assumptions with one look at a website. It is up to you to ensure that it stands out and keeps the audience engaged with the visuals that you publish.

Highlight the important information
Another key to good website design is using hierarchy correctly. Highlight the important points at the top of the website to attract the attention of users who make quick decisions when using the internet. People won't always spend time reading every little detail on a website. So, you want to get their attention from the very beginning to spark their interest in what you have to offer.

Structure is an important aspect of good web design. Put the most important thing to showcase on the top, together with a strong message. Supporting details can go right below the main image or visual. Include a call to action for site visitors to know their next step.

Branding is everything
A website is an online branding portal. When users search for your company, they can learn more by clicking on the website and scrolling through it. You control everything that goes on your website. Thus, it's very important to create and maintain good branding. Users will learn more about your business just by looking at the website. 

​The graphics that you use should match other images, colours, and themes on your website. Your visuals should work together to reflect what you want to show about the company. A good website design will set the tone for your website. It also emphasises brand identity and how you want your clients to view your business.

If you think it's time your website had a facelift, get in touch! We're accustomed to working on different website platforms and if you peruse our portfolio, you'll see some of the wonderful websites we've designed. 

Get in touch!