Digital marketing is an integral part of any growing business. Your website’s interaction with users plays a big role in where Google will rank your site. Websites need to engage their audiences and thus should be well-designed. User-friendly navigation is also important in sparking and maintaining customer interest. Keeping reading to learn more about the 7 signs we have identified that will let you know whether or not it's time for you to redesign your website.
Sign No1 - is your website mobile-friendly?
Most internet users browse from their phones. Google uses mobile-friendliness as one of its metrics in determining search engine rankings. When a site is not optimised for mobile use, you are losing a lot of potential traffic. Make sure that site users can access your site whether they use a PC, a tablet, or a phone.
Sign No2 - can your website be found on Google?
If you were to search for your business service in your location, (e.g., plumber in Romford), would your website appear on the first page? If it doesn’t you need to optimise the content for search engines to improve site rankings. Your site structure also plays a vital role in the Google algorithm. If your website isn’t doing well in the search engine rankings, consider redesigning it. Review Google’s metrics on web design and adjust your website accordingly.
Sign No3 - loading time is slow
Site visitors are not exactly patient when it comes to loading web pages. If they can't see any content within the first three seconds, they will immediately look for other links. Google penalises slow-loading websites, which ultimately has a negative impact on how that site gets ranked. The most common problem with slow load speeds are the images on the page, so make sure that they have been optimised for use on your website.
Sign No 4 - outdated content
Outdated websites can be more complicated to deal with when updating content. If it’s difficult to update content, it might be because you're using an older CMS. There are systems like WordPress that are easier to organise and update. When you regularly update content, there is a better chance of appearing at a higher ranking as it is more relevant and informative to the end user.
Sign No 5 - your website looks cluttered and outdated
It is easy to differentiate older websites from newer ones, with the former generally being more complicated to navigate. When designing a website, they should always be aesthetically appealing to your target audience. Without the proper visual planning, website engagement will drop. When in doubt about how your website should look, go with a simple and clean look that is easily readable.
Sign No 6 - the website doesn't reflect your branding
Branding is important as it reflects the identity of your business. Branding is how clients recognise the brand and the products or services that you offer. Your website might not engage clients as well if it doesn't show your branding. Stick with a colour scheme and incorporate your logo. It will not just improve the aesthetics of your site, but also boost brand recognition.
Sign No 7 - your website has decreased conversion rates
Analytics can be a key indicator of when your site is underperforming. Low traffic will result in low conversion rates and can be caused by a variety of reasons; one of them being the user-friendliness of a site. Remember that users will always look for the most convenient site to use, therefore, if your website is not up-to-par with your competitors, users will go to their site as if it's easier to use.
Websites may not expire, but improper maintenance can negatively impact your business. It's important that your website continues to reflect the services and products of your business; if they change, make sure to reflect this on your website.
If you need some advice on any of these points, feel free to contact the team at Perfect Layout on 01708 578 015.