Take a look at your website. Does it convey the culture of your business and your personality?
All too often websites are faceless. The tone of the content is formal and photos have been uploaded from stock libraries that don’t truly reflect the nature of the services and/or products.
If you offer a service, where you start and finish a project, nothing will truly convey who you are and what you do better than visual files - whether that be photos or videos. We live in a world where social media is a dominating part of our lives, where reading one post can lead to 30 minutes of unplanned surfing…So why not turn this time and energy observing from the outside, to becoming somebody that is observed? By putting your real presence into your website, your personality will shine through in a positive way that will get you noticed and potentially earn you income creating leads.
Even if what you offer is a generic service, your website can incorporate a portfolio of the work you have undertaken. Excellent ways of capturing this are by having before and after shots or images that detail the progress more in-depth. If you’re not good at taking photos, why not hire a photographer that is willing to follow you around for a day or two, taking photos while you work. These don’t need to be staged, they can be documentary-style photos capturing you in a natural way.
We live in a competitive age, where businesses that do the same as you are peering over your digital shoulder. It’s important that you take the time and think of ways you can stand above the opposition and entice people to choose you over them.
There are other ways to make your website reflect your personality and below is our sum up of some definite, 'must do's'.
5 tips to making your website look unique:
Tip 1 Use great photos - make them personal and relevant to your services and products. Your personality will come across if customers can see you at work; see your work in progress; or have the opportunity to view your end results.
Tip 2 Videos that show your services/products are an excellent way of showing what you do in a different way. If you're confident in front of the camera, allow your personality to shine in front of your customers.
Tip 3 The content on your website can also convey the person behind the business. Whilst you want to avoid grammatical mistakes and spelling errors at all costs, your voice should also come through to relay what your business does in a way that attracts the right customers.
Tip 4 Pay attention to the layout of your imagery and content. Each page should be thoughtfully considered to ensure that your user has the best visitor experience possible.
Tip 5 Does your business have a unique name and image? Branding your business will help establish your foothold in your market. Deciding on a logo, colours and font all help to differentiate you from competitors and attract online visitors.
If your website could do with a makeover, give Perfect Layout Digital Marketing a call. We can help you decide in which direction to redesign your website as well as recommending logo and branding designers, and documentary photographers to make your website shine!