Five reasons why your business needs a digital marketing strategy

Today more than half the media we consume comes through digital channels. Reaching consumers through digital channels offers various advantages and today we will discuss five of those reasons. In 2019, no business wanting to succeed can be without a digital strategy. It should be a fundamental part of all businesses to produce, publish and distribute content which allows them to expand awareness of products and services through digital channels.

It takes money to make money. If you want to expand your brand, increase sales and grow your business fast, then it is important to invest in marketing for it to happen.
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Reason 1 - Target Specific Audience
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The scope of digital marketing is such that advertisers have the capability to target a specific group of audience in a desired location. Google ads, Facebook Ads or LinkedIn Ads are a few examples of platforms that allow marketers to have the ability of targeting their audience as per the service or business timing.

Offering a sale during a festive season in a certain area, can be an example of location-based targeting. Example: A Sandwich Bar can post google ads during rush hours to working class people at 4 PM around 6 KM diameter of the bar.
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Reason 2 - Visibility in the Online World

All potential customers have moved online where they are actively searching for products and services. Unlike the traditional form of marketing, Digital Marketing has the capacity to reach the right audience and also engage with them in various forms of communications. The more you penetrate online the more you can motivate the customers to take action, which generally leads to a better Return of Investment (ROI).

​Nowadays, there are various platforms in which businesses can be listed. Using social media, directory listing services like Google Maps, Trip Advisor and Yelp can help to increase the brand visibility on the internet. Search Engine Optimisation plays a huge role in the organic side of visibility. Placing Ads on Google or social media are other ways to help increase the visibility of the brand.​

Reason 3 - Two-way communication through Social Media

​Social media has become an integral part of many businesses and is used to promote the product or service as an effective marketing strategy. Using social media platforms such as Facebook, YouTube, Twitter has created a two-way communication funnel between service provider and customer

Reason 4 - Fast, Effective and Low-Cost

Unlike traditional media, digital marketing is able to penetrate the market quicker. Campaigns can be effective when applied with great marketing vision. When comparing costs, it’s more likely to be much cheaper than traditional medians such as directory, print, radio or TV advertising. Businesses can market their services with better effectiveness and at a lower cost.

Reason 5 - Measurable

​Digital marketing campaigns are measurable and can be segmented in metrics to create a meaningful output. The output can be further analysed, in order to optimise further campaigns to create more efficient results. Some of the tools used for Digital Marketing are Google Analytics, Google Ads Platform, Facebook Analytics.

An example of how analytics can have an effective impact on a business is demonstrated by this example…A barbershop decides to put a store ad to Facebook. He creates an ad which ran 24h every day. After a few weeks, he looks at the analytics and finds that the peak hour of the clicks in the ads are during the day from 12pm-4pm. Now, he edits his campaign so that the ads run with more budget during these peak hours, and less or not at all outside of these time frames. This way the barbershop used the power of Digital Marketing to successfully give him an increase on his Return of Investment (ROI).

Get in touch you if require help with your marketing strategy by emailing us, or calling 01708 578 015.