Football result: England 2 - Tunisia 1

​Have you been gripped by World Cup fever? Wherever you live in the world, it would be hard to avoid the pull of watching two teams of grown men kicking a ball about. Whether you’re an ardent fan or occasional watcher, like myself, every four years I find that I am drawn into the highs and lows of watching a sport that unites the world.

It’s the world-wide appeal of this tournament that intrigues me. That a ball, kicked about by 22 men, is able to grab the attention of so many different people, from countries across the world, that are from such varied walks of life. A marketer’s dream!

Imagine having a target audience of billions that is ready to buy a wide range of products associated with the event and the nations home team… football kits, balls, books, clothes, teddy bears and hair accessories are just a few items that established businesses and budding entrepreneurs with a keen eye for making quick money are ready to sell to a hungry public.

If you are one of the billions of people already glued to their TVs – here are a few facts about this event that may surprise you:

• Construction and preparation for the 2018 World Cup have cost $11.8 billion for Russia.
• The tournament comes amid allegations of corruption against FIFA, soccer's international governing body.
• FIFA is expected to rake in about $6 billion in revenue from the 2018 World Cup, up 25 percent from the previous tournament.
• Teams will win portions of the $400 million in total prize money up for grabs, according to FIFA, from $8 million per team for participating to $38 million for the winner.

Whilst these amounts of money are positively eye-watering, it just shows that money really does make the world go around! Are you ready to get your portion by having your website reach the target audience it deserves?  Get in touch on 01708 578 015 if you’re ready to make that happen.
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