There’s no getting away from the fact that the latest leader of news, Covid-19, is having a massive impact worldwide. The World Health Organisation has declared the Coronavirus, a global pandemic. There is currently no vaccine to prevent COVID-19 and existing prevention measures of the infection is to avoid being exposed to the virus.
Easier said than done for so many businesses where contact with people is part of the service they provide. Yesterday, I was in London and a taxi driver told me that he was going to have to talk to his Financial Advisor soon as he couldn’t afford to make the repayments on his cab. He said that business had reduced by 80%.
Many businesses are changing how they work by making remote working the default for employees. In a short space of time, presenteeism culture that was so highly regarded in many industries, has been replaced by home working, staggered hours and redundancies. The knock-on effect of this has been immense.
Airlines have been heavily affected as domestic and international flights have been grounded. Recently, the chairman of Virgin Group was said to be in the process of urging the government to provide up to £7.5bn of emergency state support to rescue the UK aviation industry. The economy is coming to a standstill.
So what can businesses do to adjust their strategy? Communicate to customers in a clear, concise and accurate way current positions, on what changes have been made and how. This can be done via a website, advertising or marketing campaign.
Advice from gov.uk is to:
1 cover your mouth and nose with a tissue or your sleeve (not your hands) when you cough
2 put used tissues in the bin straight away
3 wash your hands with soap and water often – use hand sanitiser gel if soap and water
are not available.
4 try to avoid close contact with people who are unwell
5 clean and disinfect frequently touched objects and surfaces
6 do not touch your eyes, nose or mouth if your hands are not clean
At Perfect Layout Digital Marketing, we are lucky enough to be able to work remotely on all our client’s projects. Whilst we love meeting up face-to-face to get to know more about the work that our client would like us to do, we have always offered (and continue to do so) the option of communicating via Skype, Zoom or regular phone calls. Email discussions are also part of our normal working pattern.
Don’t let the Coronavirus stop your online business from moving forward. We can help you!