Content marketing is a strategy in which content is published about a topic to attract new customers or build a following. Using this practice, content is pushed through different marketing channels. This content helps customers know more about the service or product you are offering.
Search Engine Optimisation (SEO) plays a vital role in improving content visibility in the search engines. SEO is a strategy that should be applied in all forms of content marketing, since every website needs text, images or videos.
But how? Let’s find out here.
To build brand reputation - help building links
Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.
Publishing collaborated content or sharing your content with influencers also helps you further build trust within your target market.
To improve conversion - help increase traffic
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. The main goal of content is to build trust, relationships, encourage conversions by giving consumers the information to make a purchasing decision. Text ranks extremely well on Google, which is why content (and the right content) is so important. The higher you rank, the more visitors you get.
Here’s a tip: Include related Call to Action (CTA) buttons and links on the pages. For example: encourage users to subscribe to a newsletter or find more additional content. Interlinking content is good because the google bots use URLs to crawl and finds more content.
Bring in new leads - new users / traffic
Optimised content - increase chances of ranking for more keywords
Writing more meaningful, or optimised, content is always good for SEO. With this practice, you have the chances of ranking in search engines for more keywords. An optimised article can rank for various keywords.
Here’s a tip: It is difficult to rank on popular keywords like ‘insurance’. Try to select long tail keywords. Example ‘workers' accident compensation insurance’ - there aren’t many firms who are trying to rank for these niches. Learn more about long tail keywords for SEO.
“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.” - YOAST
Build relationships with customers - increase Domain Authority
Content is where you express the service or the product you are offering. Use more than text to provide good content. Can you create an explainer videos or do you have relevant images will create better content overall. Edits and changes also serve as a freshness factor and help you better your rankings.
Here’s a Tip: Don’t write many articles or pages on the same topic. Try to find a way to combine them and create a concise article. Higher ranks in many keywords, increases Domain Authority.
If you need help with your content marketing strategy, give Perfect Layout a call. Our team of digital marketing gurus are waiting to hear about your business.